When holidays like Thanksgiving and Christmas turn around, you may be thinking more about serving guests for dinner or decorating your home – not how to increase sales with seasonal marketing. (That is, if you don’t sell Christmas decorations or turkeys, then I’m sure that’s the most mind-blowing thing.)
Promotions for the holidays are not limited to important dates.
You can go as wide as you like: seasons, festivals and legal days, to name a few. You just have to spend some time on social media platforms to see everything from International Coffee Day to World Teacher’s Day; Get creative and find the ones that make sense of your business.
No matter what your product or service is, there are great ways to reach your target audience.
5 Seasonal Marketing Ideas To Promote Your Business
Gift card / receipt
From clothing stores to grocery stores, many business gift cards – not just seasonally; you will often find them year-round. Even if you don’t have a product or service traditionally associated with a special occasion like Christmas, with a little creativity you can make it work.
For example, you probably wouldn’t think of subway sandwiches when thinking about Christmas gifts, but if you saw this gift card, you could get an idea of what it’s like to gift it to a friend or family member.
You may be a life coach or business coach who could design a festive gift voucher for a certain number of sessions.
Or maybe you are an interior designer or feng shui consultant who could sell you an introductory session as a gift for comfortable living.
Have you ever received a free email or greeting card on your birthday?
Although some customers may be scared of entering their birthdays on your website or eNewsletter sign-up form, you can make it easier by not asking for a year and telling them why you are looking for it.
Then send your birthday buyer a seasonal discount or free of charge best wishes.
Here’s one delicious one: The Red Robin Family Restaurant chain is offering a free birthday burger as one of the perks to sign up for their Royalty program.
If you do not offer free shipping year-round, making this great holiday deal on your site at the same time can encourage visitors to buy from you.
If you already offer free shipping over a certain amount, consider discounting for a special occasion.
You can remind buyers that this is a special offer by ordering them to enter a promotional code or showing them that their regular shipping costs have been exceeded.
Photo contest for social media
Ask your followers on Facebook or Instagram to share festive photos with your product and tag you for a chance to win a prize. You could have followers submit holiday photos, pictures of Easter dinner, a favorite memory of the first day of school … whatever!
Connect with your business and the situation is win-win: your followers get a chance to win a prize, and you get exposure and user-generated content.
Thank you very much
It is always a thoughtful gesture to thank the people who allow you to stay in business!
We value our clients so much and I always want to wish them a happy holiday and let them know if we are going to close for a stat or a special event.
While this is not a tactic to drive more sales, the more gratitude you feel and show to your loyal customers, the better. Take the time to submit a short newsletter when you feel it is appropriate.
As a business owner, this is your main purpose and what you focus most of your energy on. However, it can be challenging – especially when you are so close to your brand – to see what is missing and make the necessary changes.
Now that you have some ideas about what to do for your customers, I’ll share with you how you can pull off a successful holiday marketing campaign.
1. Research your keywords
It’s important to do keyword research anytime you create content. You want to have a good balance of targeted keywords with short and long tail.
Don’t wait until the last moment to create your own compelling content, especially for big holidays like Christmas. According to the National Retail Foundation, 40 percent of consumers start shopping on the 25th before Halloween.
Instead of stuffing your content, you should write for your readers and sprinkle these well-researched keywords on your content. For special occasions, brainstorm event + your product / service / timely offer + your location. Here are some examples:
– Valentine’s Day + Gift Cards + Vancouver
– New Year’s Eve + women’s dresses + Mississauga
– Father’s Day + Spa Package + Edmonton
2. Provide valuable content
Think about what visitors will find useful when creating copy and articles of a website as part of your seasonal marketing.
People are looking for solutions to their problems, whether it’s making spring cleaning easier or how to buy birthday presents on a budget.
You can make a “Top 5” list, bring together the “most popular” products or services around the occasion, or post some “Easy Ways” to do something to get people’s attention.
Turn your keyword research into well-written and researched articles and guides that your customers will want to share on social networks.
3. Be data driven and flexible.
It is important to collect as much data as possible during seasonal marketing campaigns. Are people engaging with your social media posts? Does your site content convert visitors to offers and sales? Does a particular page get more traffic than others?
As you collect data, you can review your campaign performance to develop a strategy for other important dates and holiday promotions.
You don’t want to miss the opportunity for a profitable Black Friday or New Year’s Eve because you weren’t sure how your campaign worked.
As you can see, seasonal campaigns are more than just decorating stores or adding greetings to your site’s homepage. Creating meaningful campaigns that resonate with your target audience and following these three steps will make your vacations happier – and more successful – than ever.