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I loved the fairy tale Goldilocks when I was young. There was a girl here who had no absolute fear that she would enter a house that belonged to the Three Bears, and was doing well. Okay, that doesn’t sound quite as innocent as in childhood. She damaged furniture, helped herself with food, and then had the courage to abduct herself in her bedroom. Let’s be fair; these days we would call it a burglary and entry, and she would be lucky to get away with just ASBO.

Although I do not condone her misconduct, I admire her persistence when it comes to market research. It is true that the market he wanted to satisfy was himself (without thinking about that poor bear), but when it came to researching the internet markets and searching for these important keywords, we could easily adopt the process and thoroughness of Goldilocks.

When Goldilocks did a research on chairs, he found that the first one was too big, as well as the next one, but the last one he tried was just perfect. Unfortunately, as she swung back and forth she broke it. This was bad news for the little bear, but it illustrates the point that you may need to make adjustments even after researching. By constantly monitoring your online business, if / when the market changes, you can make changes to meet your market demand, including changing keywords. Here are useful analytics tools such as Google Analytics.

So, what did Goldilocks do next? Ah, yes, she continued with her research. The following is a porridge tasting and I’m sure we all remember that she found one that was too hot, one was too cold, but one was quite right. With keywords, you’ll also find ones that are too hot: they’re just ones that compete too much for them. In this situation, it is likely that competition has dominated that market for a long time, so be clear. Non-competitive keywords can give you a cold shoulder. As a general rule, if there is no competition, there is no market. Somewhere in the middle of these two polar opposites are the “right” keywords.

And so to bed, where Goldilocks did his last research, noting that one bed was too heavy, the other not much better, but the last one was just right. If there is no traffic for the keyword, it will be difficult to convert sales from that keyword. No traffic means that no one is typing this keyword into the search engine. While you can drive traffic to your site, you won’t be able to generate traffic because it would mean that you would personally have to influence a sea of ​​change in your chosen market, and you had the power to control the searches for keywords by people. real ones. If you can forget that Goldilocks, you are the Moses of the Internet Marketing World.

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by Nicky Fraser

 

 

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