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Finding out what makes a successful marketing team is no easy task – especially one that can keep up with the times.

But here at DigitalMarketer, hacked code is almost guaranteed.

As we know, the marketing industry has changed a lot over the last few years, and to remain successful, a modern marketing team must be ready to adapt. That’s why we spent 3 years of intensive research trying to figure out how to build our team as effectively as possible.

The role of the marketing team

Regardless of their role, each team member must contribute to this common goal.

In order to build a successful marketing team, we have reason to build one in the first place. Therefore, your team should have a higher goal that pushes towards itself. Regardless of their role, every team member should contribute to this common goals.

In the world of marketing this goal and objective is to advance prospects at every stage customer travel. But what does it look like?

Stages of the client’s journey

The journey at the customer’s price begins with awareness. Your first job as a marketer (or your marketing team) is to make sure your ideal customer knows you’re there. That’s why it’s so important to encourage your marketing team to raise the awareness of potential customers.

The success of your marketing team can be measured by the pace at which they move throughout the customer’s journey.

Once the perfect buyer knows you’re there, you need to make sense engagement. The customer needs to feel what they have heard and that their specific needs are a priority for you.

Once customers are engaged, they move on subscribe to the scene and then ideally, if your work is done well, on convert stage. The first critical moment of marketing is the transition from potential to customer – but of course marketing always ends.

Once the sale has been made, your next responsibility is this to excite new customer and quickly move them through the processes climbing them. Climbing may seem like a strange word choice, but it does mean that relationships will hope your customers will feel comfortable referring you to their business friends like them.

Finally, these “new” customers have become fans for your brand and confident enough in their services to show desire to promote you for even more potential customers.

At DM, we believe that the success of your marketing team can be measured by the pace at which they move across that customer’s path.

Struggle to create a successful team

Of course, no successful business is complete without problems. There are several different problems faced by modern marketers.

First, as I mentioned, the marketing industry is constantly changing. It took us three years to hone our techniques, and DigitalMarketer is one of the few companies that can take time.

It’s no secret that marketing is complicated. It is assumed that the breadth of knowledge with which a marketer works today has the least amount of information. Probably even the most skilled marketers know everything and if they do, then part of it has probably already changed.

Another big problem is that good marketers are not cheap – in fact they are very expensive. The the average entry-level salary for a digital marketer it’s $ 70,000, and training can take 6 to 8 months for them to have a beneficial effect on your business. So how do you do that when the industry seems to be in such a disarray?

Solution: Marketing in full staff

It turns out that a successful modern marketing team is a complete model.

It all starts with the shape of your team.

The specialist model and the broad model are independently inefficient. A full team of professionals in the same field will fight to communicate with each other and end up limiting the company, just as a team of generalists who have no specializations will not succeed in any field.

To achieve maximum efficiency, the combination should be a hybrid – generalizing specialist.

Well, a T-shaped team. A T-shaped team means that each employee has extensive but small knowledge of everything.

(NOTE: Do you have a marketing team? Let’s train and equip them for you! Look at ours individual trainings, and the level of your marketing team in 90 days – 60 if you are in a hurry!)

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8 major disciplines

With this narrow but deep knowledge, the modern digital marketer needs to understand 8 major disciplines:

It is badly necessary for each team member to have a common understanding of the 8 disciplines, even if they affect their daily responsibilities.

  • funnels for conversion
  • content marketing
  • paid traffic
  • email marketing
  • social media
  • search engine marketing
  • data / analytics
  • testing / optimization

Each of these critical areas is equally valuable to today’s marketing team. They also help employees understand how their work fits into the overall marketing plan as well as the roles of other team members.

It is badly necessary for each team member to have a common understanding of the 8 disciplines, even if they affect their daily responsibilities. Once a team has achieved a broad understanding of the full stack, people can hone specific areas.

The DigitalMarketer took each of the 8 disciplines and created master courses and certificates around them to teach a modern marketer.

Acquisition versus monetization

The modern marketing team divides power into 2 vital areas that are equally stimulated.

In addition, the modern marketing team divides power into 2 vital areas that are equally stimulated. One person or section of the team should be focused solely on acquiring, attracting new customers, helping them go through the first 4 stages of the journey at the customer’s expense (be aware, engage, subscribe and convert).

The second area is monetization. Those dedicated to monetization will be responsible for ensuring that customer value is used to its maximum potential. They will prioritize the last 4 stages of the trip at the customer’s expense (excite, elevate, promote and promote).

These 2 destinations are responsible for optimizing your customer’s journey.

3 Types of marketing groups

Therefore, when you are looking to create your own team, you need to decide on the type of team that best suits your needs.

A modern marketing team can be divided into 3 different structures: an in-house marketing team, an outsourced marketing team or a hybrid marketing team. Each structure has its own set of pros and cons.

Positive marketing team

In 2015, DigitalMarketer went all-in on its own team model. Pros include a full focus on the company’s mission and a deep understanding of the brand and buyers. Team members also have direct access to each other and are able to make changes quickly.

However, if you are building your own home, then you are investing in training and further training, which can be costly.

External Marketing Team

The company, which is completely outsourced, gets access to experienced professionals without paying for training.

These outsourcing teams and agencies also work with other clients and have a better idea of ​​how well they are working in the industry and what is going on. This knowledge can be passed on through your business to optimize your processes or save your time and money.

On the other side of this coin, working with an outside agency, you need to have all your time and focus, and your control is limited.

Hybrid Marketing Team

Finally, we have developed a hybrid marketing team that is how DigitalMarketer works now acts. In the hybrid model, your company has access to the benefits of both its own and outsourced teams, and provides customers with a full range of services.

The structure of the modern marketing team

The structure of a modern marketing team is focused on roles and responsibilities, not positions.

Starting at the top, the marketing manager is responsible for the overall marketing strategy. This includes travel design, budget allocation, avatars / characters and team management. The individual who plays the marketing role should be the main universal.

According to the head of marketing, our structure is divided into 3 separate industries: acquisition, monetization and marketing operations.

The structure of a modern marketing team is focused on roles and responsibilities, not positions.

There are 2 types of purchase: organic and paid.

The organic acquisition team is responsible for content creation, search, social and creative – while the paying team relies heavily on content created by the organic industry.

Their responsibilities focus on acquisition strategy, channel management, creativity, analytics and optimization.

Monetization also has 2 additional roles: promotion and content.

The advertising team is responsible for promo creation, copywriting, email marketing, optimization and optimization. On the other hand, people focus on company building, copywriting, analytics, user search, product marketing. Remember that marketing starts to stop once the sale has been made.

When it comes to the recent role of head of marketing, marketing operations, DigitalMarketer felt that this team is the most effective focus for the development team.

Participants in the marketing operation team must be equipped with a holistic knowledge of the company’s ecosystem: from customer travel to system development, system integration, analytics and (finally) optimization. This allows developers to know why what is being created is being created and how the product will work in the company as a whole.

With this state-of-the-art marketing team you will be able to stay successful and adapted to the ever-changing world of marketing. So go out and find marketers.

(NOTE: Do you have a marketing team? Let’s train and equip them for you! Look at ours individual trainings, and the level of your marketing team in 90 days – 60 if you are in a hurry!)

    DM HQ CTA

Thanks for visiting our site. As a way of saying "thanks" here's a FREE course on how to make $688 a day online using FREE methods: 

(CLICK HERE TO ACCESS)

 

 

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