The interesting question is what makes customers buy online. But it is more useful to investigate why shoppers do NOT ultimately make purchases and what are the most important factors that keep them from buying. Here are six major reasons why ecommerce is a failure.
Of course, the list is not complete, but in my experience, the following six factors are the main reasons why a buyer does not ultimately make a purchase:
1. They do not find the optimal product In most cases, the first reason is that the customer does not even reach the optimal product – they do not satisfy any offer that would convince them. This is a topic that helps make the choice: An effective web store is like a good seller and helps the buyer find the optimal product. Selection assistance is largely ignored due to the fact that different types of customers had to have different supplies. But the good news is that there are a number of tools and methods by which you can decide. If you integrate them into your web store, you can feel a significant increase in quality, so this sector probably has the greatest potential.
2. Our offer is not convincing enough If customers accept the optimal product, they can see and review our offer: what they will get and for how much. In the best case scenario, this is exactly what they want and for them the product is more valuable than how much it costs so they order it right away, but unfortunately it generally doesn’t happen. In most cases, they think it is too expensive and will look around or think about it, etc. Fortunately, there are many methods to increase your offer efficiency; the more we use it, the more convincing we will be.
3. They do not believe some of the details of the offer This is a real killer killer – it can prevent a purchase without making the buyer aware of why he has not made the final purchase. If a customer does not believe something, they will not buy it. If some parts of the offer are not clear and the buyer cannot see exactly what, when, for how much and how much they can buy, they really need to want the product to buy it.
4. The buying process is difficult and illogical According to statistics, at least half of the purchases fail due to the illogical and difficult purchase process. A web store is only good if the customer can instinctively use it and the web store adapts to the logic of the customers, not the other way around. It is hopeless whether there is a need for instructions on how to make a purchase in a web store.
5. I can’t choose between our product offerings This is a problem for marketers who offer many products: If a customer faces too many offers that seem equally good to them and does not find useful advice regarding the decision, they will not buy it, but delay the decision for later. later later ‘. Or they will go to another dealer to help them decide.
6. I can’t find the right payment method Throughout my work, I am often confronted with the question of how to pay for products or services sold online. There is no general solution; everyone must decide based on customer preferences. So the answer lies in the research.
Less than a decade ago, an e-commerce retailer could only succeed if it made a purchase without the buyer’s real help. However, these views cannot be ignored today in light of the strong competition from other web stores (which are just a click away from each other).
by Sandor Nagy