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If you are receiving paid invitations for market research participants, you may have heard the term ‘follow up shopping’ to describe a specific type of research activity that you can participate in. In case you are wondering what that means, there is no great mystery.

Some say Britain’s high street is on the decline, but stores are still where most retailers bring the highest sales and profits, even today. In any typical high street or mall, you’ll see similar storefronts, such as boutiques, supermarkets, or drugstore stores … there are often many stores in one area that sell other similar categories of goods to another.

So, what is important to you as a consumer when deciding between where to spend money? Of course, there are a number of factors, including price, convenience, and knowing you can get what you want – but with broken credit and squeezed margins, advertisers and marketers never wanted to figure out exactly what could motivate you to go in and spend in one store. as they pass the next door.

Shopping trips are accompanied by a researcher tagging along with you, even though you are trying to act and respond as “normal” as possible to a typical retail experience. Of course the experience is inevitably built to some extent, as you will be asked to think and explain certain actions and activities as you do them – things you probably don’t think about normally, especially in the usual everyday purchases of cheap consumer goods. .

Because these items are sold in such large quantities to retailers, however, it is incomprehensible why you decide between the two brands is invaluable. What first caught your eye in that display classroom? What stood out? What did the packaging suggest to you – about the value, quality, attractiveness of the item? The researcher will discuss and question you as you move around the store, and may also want to interview you in depth for coffee sooner or later, to really get at your heart what makes you choose the path you are.

Attending a follow-up shop is a lot of fun because the people who are most often hired are usually the ones who like to shop! And if you enjoy shopping, then going shopping with someone who is genuinely interested in what you do and why it encourages you to think about it and talk about it, no matter what you actually pay your time for, is a fantastic experience! Yes, you heard that right, market researchers will not only pay your purchase costs in many cases, but will always pay a premium for your time – usually between £ 30 and £ 60 for accompanying interview purchases, for a total of several hours .

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by Maya Middlemiss

 

 

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