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Herein lies the answer, what is a url? So we are entitled to it.

What is a URL?

Website URL (abbreviated to Uniform Rescator Locator) is the full web page address on the Internet, starting with your domain name and including the full page address. For example, the URL of this page you are currently reading is and it directs your web browser to download the content on that page.

From a technical point of view, a website URL is a link to a specific web resource (in most cases – a blog post or page on your site) that identifies its exact location on the server network – and provides a mechanism for obtaining it, for visual display content in your web browser.

Over the years, we have taught 500,000 readers monthly how to start blogging on the right foot – and one of the questions I almost always have in a new blogger at some point is creating URLs that seem to SEO-friendly and give them the best chance of quickly entering a fast day in high content in Google’s organic search results.

So, keeping in mind such a framing, we talk in more detail about how to create SEO-friendly URLs for your posts and pages.

What is a URL? Explained URLs and best practices in 2020

  1. What is a URL?
  2. Best practices for creating SEO-friendly URLs

Disclosure: Please note that some of the links below are provided by affiliate links and earn a commission at no extra cost. When you make a purchase using one of my affiliate links, the company compensates me, which helps me run this blog and keep my content free for you. Know that I also only recommend products that I personally stand for.

Okay, now we’re talking about best practices for creating SEO-friendly URLs today.

Best practices for creating SEO-friendly URLs in 2020

The full URL of your blog post is something that is viewed by search engines (such as Google) and viewed indexing.

Others, a vital signal for them to find out what your article is really about. One of your greatest opportunities is to include the main phrase of the target keywords and indicate the main nature of what will be about everything on the page.

Screenshot of an SEO-friendly website URL in the address bar

In the screenshot above, see the URL selected for this blog post right here. Use this as an example to walk through.

Your top-level domain (TLD) is against the URL path

The first part full URL here is the top-level domain – known as TLD. Affected part here on my site which is better known as yours Domain name. Faster as each URL on this site begins.

The second part full URL bad vision is known as the “path” that directs the reader’s web browser to a specific page. Affected / what-is-a-url / the part that executes a browser request to download content for reading right now.

When gone with the use WordPress include in your blog – as I recommend everything bloggers – then you have a lot of control over what your default URLs will look like.

Known as “permanent links, “In WordPress settings you can make adjustments to this setting (I recommend selecting” Message Name “as the default structure) on the dashboard by going to Settings> Permanent Links like this:

How to make an SEO-friendly permanent link structure for your WordPress blog

Now it’s important to note that not every default URL suggestion will always be perfect outside the gateway.

In most cases, we need to make some adjustments to make them SEO-clean.

What makes an “SEO-friendly” URL?

First, you need to start with a clear goal in mind – because not every website URL really needs a ton of strategy.

So, was the main purpose of your publication (or page)?

  • Is your goal to make high organic search results and drive traffic?
  • Is your goal just to educate existing readers or subscribers from the inside page?

From this article, starting from now, my goal is to (eventually) take 1st place for the search term, “what is a URL“So I can drive traffic from the major search engines – to this article to teach and build relationships with new readers. As a secondary goal I also want to encourage readers to make their way elsewhere on my blog where they can find many more tutorials and subscribe to deliver my content directly to mailboxes.

If your goal is to get new readers to your page, then your URL should be SEO-friendly.

Simply put, an SEO-friendly URL should contain a target phrase (or a simplified variation of it).

Because I want this article to become a search term, “what is a URL, “Used to make this phrase my exact URL for this post – as you can see in the address bar above, right now.

If you were not sure in which keywords (or in a set of key phrases) you want to enter the article, then pause here do proper keyword research.

Once the keywords you want your message or page to be displayed are clearly understood, you can create your SEO-friendly URL. Take these examples right here on my blog as a basis for creating your own:

Keep in mind that you want to avoid creating URLs that are too long (messy and leaves room for misinterpretation by search engines) – or too short (risks not becoming sufficiently descriptive for search engines and readers).

Do you have a question related to URL?

Ask in the comments section below, and weigh in with your tips 🙂

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