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Although more than 18 months have passed since the arrival of Magento 2, it is still popular on behalf of its e-commerce-friendly features that make it a preferred platform overall. It has the ability to compete with its competitors like Shopify and WooCommerce.

Here are some key features that reinforce my claim regarding the popularity of Magento 2

Performance Boost

Improved performance compared to the previous version is as high as 20%. A fast website motivates users to sell more and is a crucial factor that makes a web browser friendly. This speed increase is built into the default ecommerce platform version for the sake of full-page caching, which also allows for better handling of catalog pages without any slowdown. This drastically improved the page load time to a maximum of 1-2 seconds compared to 7-10 seconds in the case of a cached page. Well, Magento 2 is a better option that is highly scalable for an online store of any size.

Cash register is a customer satisfaction

The smooth check-out process in Magento 2 makes it easy for customers to move quickly from the cart and complete the order. High degree of customization it provides as well as require minimal steps with less than usual customer data. The positive impact of a limited check-out time helps limit cart abandonment and results in an immediate increase in conversions.

When an existing customer makes a purchase, there is a possibility of even faster sign-off due to the stored data. There is also this interesting one-click account creation option directly from the Thanks account.

More mobile platform

The key to boosting sales is the responsiveness of mobile devices, if not all, at least close to all smartphone users find the smartphone to be the first choice to buy online. The Magento development team highly respects this fact, so they have secured the latest version of Magento as the highest priority. It comes with the latest responsive and SEO-friendly themes, smart video integration and even easier billing. These technical enhancements will enhance the look and feel of your Magento mobile sales enhancers.

Easy to upgrade

It is now much easier to install and upgrade either a core Magento application or an extension installation. Basically, before installation, the Magento 2 standalone installer will check the prerequisites. This will help system integrators to smoothly install scripts and upgrades to create standard implementations. The Export / Import feature is available to export customer records, product catalogs and inventory information and more and then import them into Magento 2.

Beautiful Backend

Grid views of page titles or inventory levels can be created smoothly in the administrative area, and the information can be further edited directly on a web page exactly as you would like simply in an Excel worksheet. This saves time because you do not have to launch each product individually and press sub-tabs to edit the relevant data.

The future of Magento 2 can be summarized as follows:

  1. Performance and scalability updates
  2. Improved preview functionality
  3. New and advanced search capabilities
  4. Admin Panel usability enhancements
  5. Multiple warehouse support
  6. Features more suitable for B2B

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by Rakesh Singh

 

 

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