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E-commerce spending in the United States for November and December posted a new record of $ 142.5 billion, up 13.1%, according to Adobe, while Salesforce worldwide spent at $ 723 billion, up 8% more.

Smartphones accounted for 84% of e-commerce growth for the 2019 holidays in the US, according to Adobe. Retailers also benefit from the popularity of online shopping, vintage in store (BOPIS), as much as 35% and rising to 55% above the season average in the seven days leading up to Christmas.

The Adobe report used its analytics and machine learning to analyze trillions of visits to U.S. retail sites. The company said that smartphones accounted for 36% of all e-commerce revenue on vacation, up 21% and 58% of retail sales, 14% of profits.

Growth triggers for the 2019 holidays include a five-day period between Thanksgiving and Cyber ​​Monday when record highs, BOPIS and early bids have been reached, said Jason Woosley, vice president of product and platform Adobe.

The results of record holiday spending reported by Adobe include:

  • Average daily online revenue exceeded $ 2.3 billion over the holidays, up from $ 2.1 billion in 2018, a gain of 13% and exceeding total retail growth of 4%
  • Every day during the peak season, it exceeded $ 1 billion in online sales except Christmas Eve, and was 29 days plus $ 2 billion, up from 26 in 2018)
  • For the first time, smartphone buyers made more than $ 50 billion in seasonal sales
  • The $ 100 billion mark was hit six days earlier this year, December 9 last year, December 15

Adobe previously reported that total holiday ecommerce sales reached $ 26.93 billion over Cyber ​​Weekend, from Thanksgiving to Cyber ​​Monday. E-commerce-only Cyber ​​Monday reached a record $ 9.4 billion, an increase of 19.7%, making it the largest online shopping day in the US. Also, Cyber ​​Weekend accounted for a fifth of total seasonal sales.

On the strength of earlier deals from retailers, sales for the five days before Thanksgiving rose 26% over 2018, Adobe reported.

Salesforce’s holiday ecommerce report, based on insights from hundreds of millions of global shoppers in 30+ countries, found that the early rabies buying season had led to a later softness as network revenue declined 27% during the week leading up to Christmas.

“This is probably due to a decrease in demand throughout the year from gift-buying customers early in the summer to take advantage of manufactured holidays or go to physical stores on cancellation dates to avoid hassles with delivery,” Salesforce states in its report.

Adobe’s reports are based on an analysis of more than 1 trillion visits to retail outlets and 55 million SKUs, measuring transactions from 80 of the top 100 U.S. e-commerce retailers. Due to the shorter season in 2019, Adobe’s results have resulted in an additional estimated week for 2018 to create an apples-to-apples comparison.

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