Improving the traffic to your website is a key element required for successful and successful e-commerce online and / or business. However, it may be even more important to learn and know how to increase your website conversion rates. Additionally, what would be the point of visiting your site if they did not want to stay?
Usually, the most productive ecommerce websites are those that place their greatest focus on conversion rates. When you think of an average click of about two percent – even the smallest changes can make a huge difference.
You don’t want to reinvent the wheel, so one of the good ways to increase your website conversion rate is by focusing on what leading ecommerce sites are doing.
Below you will find the top 3 ecommerce tips on how to become profitable in conversion optimization:
1. Provide Category Navigation for smartphones and other mobile devices. This is definitely perceived as best practice, which means it is not a need. However, most successful ecommerce sites share this special feature in common, so it might be considered a “need” rather than a “best practice …”
You see, category navigation on mobile sites will be directed to the homepage of your site. Instead of just having a header and a menu – you can also add the item categories that are displayed on your homepage. This will save visitors and customers a ton of time!
As you may already know – most people make the majority of their purchases online using their smartphones or other mobile devices rather than using their personal computers or desktops. This basically means that you need to optimize both the mobile and working versions of the eCommerce website soon! Per, Alliance Data – 63 percent of millennials buy things on a daily basis using their mobile devices.
Your mobile version may not be the same as your desktop version. However, more often than not – it is advisable to implement categories on your mobile version of the website.
2. Take your customers to the cart when they click on – Sign out. This is considered a convention and this means that it is something that customers expect to have and see as they shop online. If your site deviates from this convention – it could potentially reject the entire user experience and result in lower sales.
According to KissMetrics, the initial step for online shopping processes is one where most customers and potential customers get lost or left behind. When you take customers directly to their car when they click “unsubscribe”, you can prevent the likelihood of a visitor being lost or customers leaving an abandoned cart.
For this special convention, all buttons on your site need to say “Check out” – take customers to their first shopping cart. Ecommerce websites have been doing this from the beginning, which is why customers know that when they click that button they will be directed to their cart and not logged in to the site. New ecommerce marketers don’t always know it and how important it is.
3. Add highlighted subcategories to Navigation Support. Another thing buyers find attachments to are subcategories on menus. It is so essential for visitors and buyers that it is considered another convention of goods. If you do not have only a few products, it is advisable to use this convention for best results.
Each category in your site’s menu should have at least a few subcategories. However, you can take a closer look at your navigation options and create subcategories from the initial subcategories. The idea behind this practice is simply to make navigation as easy as possible for customers and visitors. A series of subcategories will allow visitors to find what they are looking for with just a few clicks. You see, 27 percent of abandoned shopping carts are the cause of lengthy or arduous check-out processes.
We are aware that these three suggestions will take some time before you can actually implement them, but when you follow these steps, which are correct, you will notice that your site’s conversion rate is increasing. Follow these invaluable ecommerce tips for a successful and productive ecommerce business!