1. Amazon

Based in the United States and one of the largest online retailers in the world, Amazon offers, in addition to various other categories such as books, electronics, home decor, bags and luggage, jewelry, etc., clothing and accessories to its customers. Products within this category are segmented by gender, such as men’s and women’s clothing and footwear; by brands such as Arrow, Chemistry, Manyavar or Benetton United Colors; by type, such as T-shirts and tops, ethnic wear, pants and trousers, underwear and inner clothing; or even toward stores, like that of a certain designer, and so on. The site offers a 30 day return for all your products in this category without any questions.

2. Flipkart

Flipkart is an online retailer based in Bangalore, Karnataka, established in 2007 by Sachin and Binny Bansal. In addition to the basic categories such as electronics, home and furniture, books and media, etc., the portal offers two separate categories including “men”, “women” and “baby and children”, which include all types of fashion products such as footwear, clothing, watches, accessories, bags and wallet, sunglasses, fragrances and options in care and wellness merchandise. Flipkart also hosts a blog called ‘Flipkart Fashion Files’, where various authors provide contributions on global fashion news, trends, daily tips and so on.

3. Snapdeal

Snapdeal is headquartered in New Delhi and established in 2010, is an online retailer that offers products in various categories, from cell phones and tablets, electronics, to daily necessities, sports and outdoor, even real estate and financing. Within the fashion category, their goods are categorized into men’s, women’s and children’s fashion, which are further categorized by type of clothing or type of fashion product. Snapdeal offers a variety of options within each fashion segment, both for men and women, such as Ethnic wear, consisting of sarees and more, anarkalis, clothing, sewn and half-used salwarkurtas, salwars and churidars, and so on further.

4. PayTM

Launched in 2010, Paytm is one of the latest online bidding platforms with global giants like Amazon and eBay, and has already been touted as a potential e-commerce giant, calling for big investments from big financiers. The firm began providing services such as mobile charging, bill payment, travel reservations, and later expanded to offer products within various categories such as home and kitchen, gifts and sweets, sutomatives, electronics and so on. In the fashion category, the company offers men’s, women’s and children’s products and contains various segments such as types of clothing such as ethnic clothing, types of accessories such as watches or footwear, or types of products such as glasses or luggage, etc.

5. eBay

eBay is a US-based e-commerce giant that facilitates sales between “consumers and businesses” and “two companies.” Founded in 1995 and one of the few online marketers to survive the dot-com bubble of the late 90s and early 21st century, eBay offers great deals in all kinds of categories like cell phones and accessories, laptops and tablets, cameras , etc. In the fashion segment, it offers products in women’s and men’s clothing, footwear, jewelry, t-shirts for babies and mothers, as well as bags and luggage.

6. Jabong

Headquartered in Gurgaon and founded in 2012, Jabong is an e-commerce platform that basically offers fashion products in a range of categories such as clothing, fashion accessories, cosmetics, fragrances, home decor, etc. Being basically a fashion portal, it offers a large selection of options for women, men, children, in accessories, brands, sports and the like, and it also provides a special sales section, trendy apparel, and even a fashion blog called ‘Juice’. It offers its customers opportunities that range from local brands and designers like RohitBal to high street fashion brands like Dorothy Perkins, Wendell Rodricks, etc. Jabong has partnered with various agencies to facilitate its position as a leading fashion portal, such as the NBA in 2014 to launch India’s first online NBA store, or Lakme Fashion Week for the next 4 seasons, and even launch the 2014 Fashion Week online. celebrity mentors like YamiGautam.

7. Myntra

Founded in 2007, Myntra was founded in Bangalore, Karnataka with the initial concept of providing personalized gift items that later shifted to offering the brand’s fashion products. Formally merging with Flipkart in 2014 to compete with other e-commerce giants, Myntra has switched to a single-application business model to provide customers with a more focused and service-oriented experience. On the app itself, it offers all kinds of fashion options for men, women and children, and it also offers a homepage announcing sales, the arrival of new items, or any such information.

8. Fashion and You

Founded in 2010, Fashion and You is an e-seller, dealing mainly with high-end fashion brands and lifestyle products, and offers exclusive, mega discounts on most of its products. It is claimed to be affiliated with more than 1500 Indian brands and over 200 brands globally, aiming to be the best destination of destination for all fashion lovers. It offers high street fashion and lifestyle brands across apparel, accessories, cosmetics, jewelry, fragrances, footwear and so on.

9. yes

Launched in 2009, Jeb is an Indian, online shopping and services portal for lifestyle and fashion products. It offers categories such as footwear, clothing, cell phones and tablets, eye wear, furnishing, etc.

10. Koovs

Headquartered in Gurgaon and founded in 2010, Koovs is an online fashion retailer offering men’s clothing, women’s clothing, jewelry, cosmetics and so on. It offers its customers a special section that deals exclusively with new discounts, trendy lifestyles, and also features collaborations between fashion giants and designers.



by Divya Kumar

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