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Schmidt’s Naturals is based in an economy similar to the one we are in today.
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Jaime Schmidt, founder of Schmidt Natural, was the most guest at the very last Running the story Live, an expansion of the hit podcast Launch history giving everyone present direct access to the founders. The two-day live event, held in 77 different countries, allowed the founders to share the tactics and strategies they used to stabilize their current business.
During her launch on Startup Story Live, Schmidt shared various tactics she used on Schmidt’s seven-year nature-taking journey. kitchen before acquisition. Her story is especially relevant now, given that she started Schmitt’s “Naturals” a year after the worst decline in U.S. history.
Schmidt considered it important to cultivate business with intent and avoid outsourcing everything. She created each product directly for the first 18 months. In this video, she develops a customer acquisition strategy that has helped her gain attention such big sellers as Whole Foods and Target. She even shares how the conversation about the acquisition began Unilever.