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ECommerce packaging is the closest thing to your business to give customers a personal touch. If you want to provide the optimum packaging experience, the packaging and refill you choose is important. These are small details that will differentiate your brand from the competition.
Weight and cost are also essential aspects. Your choice of e-commerce packaging will affect the cost of your production and shipping. Packing and refilling can affect your last line in another way: it returns. A well-packed order will arrive in perfect condition. ECommerce packaging that survives the delivery process will lead to damaged goods and disappointed customers.
Your ecommerce packaging can enhance your customer experience and improve your profitability. It is important to understand your options to make the best choice for your business. Here’s the ultimate guide to packing and recharging your ecommerce store (and forget to forget the ribbon).
In the box or not in the box?
First on the list is a box or bag that will pack all your products. Worried about what your customers will see first when they look in their mailbox. As the number and types of products delivered through e-commerce has grown, so has the choice of outer packaging.
The type of ecommerce packaging that best fits your products depends on several factors. The first is weight. Heavy-duty items require a sturdy box for safe delivery. Second is fragility. A fragile product, even if lightweight, needs protection during shipping. The final factor is the value of the product. When shipping high value items, spending extra on protective packaging can be a good investment.
The cost of packaging can vary greatly depending on the type and quantity. If you outsource your delivery, you pay for your ecommerce packages through your 3PL provider. Your fulfillment store is cardboard buying paper. Even with a brand, you probably pay less to pack supplies through your fulfillment center.
Corrugated cardboard boxes continue to be e-commerce packaging for much of the industry. The cardboard is sturdy, consumes a lot of weight on your package and holds for recycling.
For very heavy or very fragile products, the double wall cardboard provides an extra layer of protection and strength. In some cases, the product comes in its own shipping box. However, in some cases it makes sense to add a plain brown cardboard box on top. Whether it is a good high-value shipment or a very desirable item, such as a flat-screen TV or X-box, an outer box that dims inside is a good security measure.
One of the most common mistakes made in e-commerce packaging is the use of boxes that are too large for products inside. Customers like to deal with boxes that are too big. In addition, oversized boxes require more filling, increasing the weight of the box and increasing the cost of shipping. DIM weighting models using UPS, FedEx, and USPS penalize shippers for shipping products in oversized boxes. With DIM weight, shipping costs are calculated using the largest package weight or formula based on the dimensions of the box.
The price of cardboard boxes depends on several factors. If you can use standard size and buy in bulk, your price will drop. If you need a custom size or want your logo printed on the box, it will be an additional expense. Cardboard with two walls is cheaper than standard cardboard boxes.
Bags and envelopes
If you are selling something that is light and not fragile, a plastic shipping bag or Tyvek envelope can be a great choice. The bags and envelopes are lightweight, strong, easy to store and self-sealing. They work well for shipping small orders for clothing. You can also put a small box in an envelope or bag instead of overdoing it in the box.
As an added benefit, these mailers are waterproof. On the downside, neither plastic bags nor Tyvek envelopes can be recycled.
For small consignments or flat items that need a little extra protection, a padded envelope is a good option. This is a great way to send a CD, jewelry or other straight but delicate items. Some mailers are lined with chopped paper so they are easy to recycle. Padded envelopes filled with bubble wrap are very protective, but have a less green choice.
Creating a custom box can elevate your brand beyond a simple cardboard box. You can create an experience that your customers will enjoy, appreciate and remember. I can even share it with my followers on Instagram. A custom box can have the added benefit of placing the product as accurately as possible than standard-sized boxes. This ensures that your orders are delivered firmly and securely.
The custom frame may be outside the logo or design on the outside. There are experts who can help your business achieve a unique experience for your customers. FastKit is a great example of a high-end company that will deliver a premium custom masterpiece. The works have worked with some big names (Domino, Swiffer and Marvel to name a few).
The best part about these custom options is that they are more accessible than ever before. You need to break your first million before investing in custom packaging. You can give your customers a premium experience at no high cost.
Services like Packhelp or Lumi allow you to design your own packaging elements. These companies allow you to see a 3D image of what the final product will look like. Websites like Cratejoy are a great place to pack your subscription business. A custom package can be even more important if you sell a monthly subscription.
Choosing the right strap for your ECommerce package
Ribbon may seem like the most boring part of e-commerce packaging, but it still brings the key to packaging success. If you send your orders in boxes, the packaging tape is literally the glue that holds everything together.
Basic clear acrylic tape is great for boxes that carry up to about 15 pounds. Cheap and with good tape dispensers easy to use.
For a more professional appearance, a water bar is a better option. The reinforced, water-activated kraft tape provides a tight seal that will hold packages of 25 pounds or more. If you choose this option, you need a tape dispenser.
Infill is the key to a successful ECommerce package
When delivering products in a box, in most cases you have to add refills to prevent them from moving during shipping. Infill adds extra cladding and stability to ensure your orders are undamaged.
There are many types of filling. Amazon, one of the largest shipping companies in the world, uses a combination of air-filled pillows and brown paper. No answer that would fit everyone in size. You wanted to strategize based on your product and shipping. You can, like Amazon, decide that you want to use multiple types of beverage to protect your products during shipping.
Brown kraft paper is one of the most versatile and flexible types of packaging. You can easily cut it into sheets regardless of size or crush them to fit any need. Kraft paper also has the advantage of being fully recyclable. Crafting less kraft paper requires less chemical products than producing bleached white products. As a bonus, you can get a craft made from recycled paper.
Airbags are plastic bags filled with air that are an increasingly common type of infill. They are one of the easiest forms for e-commerce recharging. If you are worried about the weight of the package and need a lot of fuel, airbags may be the cheapest option. They can be recycled under certain conditions, but we sure bet most of them end up in landfill.
Packaging of peanuts
Peanuts are a classic supplement, but can be messy and frustrating to work with or receive. The original styrofoam peanuts are feather light – but they talked about part of the problem. They tend to run out of frame and float. This can cause problems both at the end of the pack and at the receiving end. Styrofoam cannot be recycled.
Packing peanuts made from corn starch is much more environmentally friendly and easier to dispose of. They can even be composted or melted in water. However, individual peanuts still float around. Most customers find any type of peanut pack to be a nuisance. Think carefully if we use them.
Bubble wrap is great for wrapping sensitive items. Burning is also fun for blowing bubbles. Your customers may consider bubble wrapping and recharge bonus work, not just packaging.
Foam lining is an alternative to bubble wrap for wrapping fragile products. The fact that it is thin, light and easy to operate makes the foam wrap attractive. Unfortunately, this product is non-recyclable and can create environmental problems. Fortunately, topping innovations provide excellent green alternatives.
A broken cardboard potion is a great way to recycle and wrap it at the same time. All you need is a machine that turns old cardboard into harmony-like sheets. These sheets can be safely wrapped around fragile items to protect them during shipping. This choice is top notch in eco-friendly packaging. At the end of the receipt, customers are easily removed and recycled.
Eco-friendly ECommerce packaging
Going for the green vibe is sure to win these days. Customers are becoming more eco-conscious and want to support companies that they think match their values. Using eco-friendly packaging made from recycled, recycled or biodegradable materials will position your brand as eco-friendly. Whatever you do, use a beverage such as styrofoam peppers to pack your packaged marketing product green.
There are plenty of places to get organic ecommerce packaging. EcoEnclose offers a complete line of compostable, biodegradable and sustainable boxes, mails and tapes. The company is committed to being earth-friendly, down to soy-based grease on their boxes. They also work with you to come up with a packaging style that suits you perfectly.
Extra touches in ECommerce packaging
ECommerce packaging offers only the materials you use to secure your order. What you put in the box, besides the product, can make a good impression. Think of it as a physical manifestation of your brand voice.
Here are some items to consider as you figure out what to send with each order.
Include a confirmation
Acknowledgment is a surprisingly important component of the packaging experience. Your customers expect a detailed order bill, but it is often forgotten. The obtained only includes the account; make the reception memorable. Be sure to fit in and improve your overall brand. Spend some time to make sure this prevents disruption to the experience. With a little creativity, your account can complete your order.
The perfect place to further your branding efforts and foster loyalty is in the box. Your next sale begins when your buyer opens an order. Include a coupon with a unique discount code for additional purchases within the specified time. Or add an invitation to a loyalty-based rewards program or early access to upcoming product launches.
Add color with a piece of paper
Tissue paper is delicate, and we associate it with gifts. Using it to wrap the product will give the customer that sense of luxury and fun. Tissue paper enhances the perception of quality.
Tissue paper can also enhance your brand. Use solid, branded colors or get printed paper. Companies like DigiWrap and NoIssue sell both options.
Probably one of the easiest and cheapest branding options in a box is stickers. You can use them to secure a piece of paper around the product or to decorate the outside of a box or bag. You can include a few extra stickers as a free gift. This will give you free advertising in the process.
There are a variety of custom design tools and websites that allow you to print labels in any color, shape and size you want. Printing, VistaPrint and Moo are good places to start. If custom packaging is never used for your products, custom labels are an inexpensive way to try them out.
What does your packaging say about your products?
Every aspect of ecommerce packaging, from box or wrapper to ribbon and stuffing, conveys the message. At the most basic level, a well-packed box tells your customers to take the time to carefully ship their orders. The extra touches you add help build your brand and increase customer loyalty.
If you outsource your fulfillment, you can contact your fulfillment company for expert eCommerce packaging advice. Test your order fulfillment company by delivering orders to yourself. This way you can better understand the customer experience of scattering.
Take a bad look at the packaging and fill it as static. Keep improving the packaging and materials process. As your business grows, you may want to improve the look and order of your ecommerce accounts. As packaging materials and techniques evolve, you will be able to choose from newer, greener and more attractive packaging and filling options.
What kind of packaging and raw materials does your business use? Leave a comment and tell us what works for you.