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One of the main driving forces for all businesses with an online presence is sales funnels. As one of those marketing terms that seems alien to you if you have never looked it up, but I promise they have been exposed to many versions of this ecommerce strategy.

Proper sales funnels are automated and can increase your revenue by up to 30%. But today I want to show you the basics of sales funnels and how you can start using them to increase revenue for your business.

I’m not just showing you the traditional type of sales funnel that people usually think of, tracking that drives one-off deals for higher order value. While it’s still worth it, it’s just a small sample of what the whole sales funnel can do for you.

This article is going to really hit on all kinds of sales funnels we use in our ecommerce business. This way, you can copy our ecommerce strategy and build some basic sales funnels for your business. We’ll explain the basics of four different types of sales funnels to help you understand the following steps.

The first type of funnel we will talk about is what is called a funnel product. From there, we will discuss content sales funnels. We then launched advertising sales funnels, and we will eventually discuss email sales funnels.

Before we get into the special sales funnels, I wanted to show what they are from a practical standpoint.

Most sales funnels are made of several different parts …

  1. First is the ad they see on Facebook, Google or some other social platform.
  2. Once they click on an ad, they often look for information to get an instant discount.
  3. You will record their emails and send them content, promotions and other information that you think will connect your customers to your brand.
  4. They have received retaliation on every social platform from Instagram to Youtube.

This multi-touch approach is a standard e-commerce strategy for contemporary marketing and is designed to delight customers with your brand. That way, they buy and continue to buy from you.

One of the most interesting things about business is that you start noticing it when you talk about the flow and naturally analyze the experience.

After you have completed this article and have a firm grasp on what sales funnels are, I recommend you look at your inbox and find these funnels. Then you can use strategies used by some of your favorite businesses to generate more revenue with your business.

1. Product Sales Flows

We started with product flows. This is one of the traditional sales funnels. It was developed designed to sell products.

For this article, although this works for anything, I assume you sell physical products, and you sell them on Shopify. In this example, we used a service called ClickFunnels because it was designed to build every step of the sales funnel.

You have your website setup and your products on the sales list. Visitors will either buy a bundle of items or buy one at a time. But what happens next?

The typical interaction with an e-commerce store using strategies outlined in Life Drop Ship Life goes like this …

  1. First, buyers will come to your site with a paid Google (PLA) ad they intend to buy.
  2. They came to order your product and arrived at the confirmation page.
  3. This site gives them all the details of their order and thank them for their order and also promises emails with more details.

It’s the traditional sales funnel, it’s the “one step”… go to the website, buy it and look for your endorsement.

Most traditional types of sales funnels take place either while someone is adding items to their cart, or after they buy something in your store. Depending on whether you use Shopify or ClickFunnels, this will work a little differently.

You can accomplish the same things on any platform, but if you are on Shopify and want to resell, you will need different applications that will make all this possible. But again, everything is possible, you can do it no matter what platform you are on.

The whole purpose of all these funnels is to generate more revenue than you spend on advertising. This is the key to scaling your business, because you can always control how much you spend.

When you properly build and optimize your sales funnels, you should be able to spend as much as you want and expect consistent results.

Let’s say your advertising now gives you three dollars of revenue for every dollar you spend. With an optimized sales funnel … a drive that returns up to five, seven or even twenty dollars for every dollar spent.

Just know that there is a limit. Once you’ve spent a certain amount on ad spend, you’re likely to come across a plateau of returns. This depends largely on the size of your target audience.

An Ecommerce Strategy for Maximizing Profits

A lot of people focus on that first sale, and they see it as a one-off event. But the best companies see this first transaction as the beginning of a long relationship.

Maximizing profits involves converting your first sale into more sales while increasing the average value of an AOV order.

In the most basic product cure, they visit your website, buy your product and go to the confirmation page. At that point, you made so much money on that one customer.

So their average order value is what the product is priced at. Now with the product flow, you offer them the product right after they have purchased the initial product. This is what is commonly referred to as a “one-time-offer” (OTO).

This is the standard ecommerce strategy, and it will increase your revenue without your effort.

A lot of people focus on that first sale, and they see it as a one-off event. But the best companies see this first transaction as the beginning of a long relationship. Click to Tweet

Increase the average values ​​of one-time-only orders

Usually, you will offer the person who just bought the free product at a discounted price and the discount is only one, This works best when you complete your order because they just spent money with you. They are already thinking about shopping.

Let’s just use the example I always set, where someone bought you a stand-up paddle board.

  1. You sell stand up paddle boards
  2. Someone goes to your website
  3. They buy you a stand up paddle board
  4. You get about $ 700 for that product

Immediately after confirming their order, instead of immediately viewing this confirmation page, they see a one-off offer for a brand new paddle that they can use with their paddle.

This paddle is usually sold for $ 200, but if taken immediately, it will save $ 100. But only for the next twenty minutes, because this is a one-time offer to buy a paddle.

This is how product flows work.

The thing is, a lot of people even do it through their online stores. And just by adding this step of giving a free product at a discount, you would dramatically increase your average order value.

But it goes beyond this. Let’s return to this example … You just sold them a plank board, bought a paddle board, and then they saw a one-time offer.

“Hey, do you want to discount this paddle by fifty percent?”

Even if they take your first OTO, you can offer them other things.

If they buy it, it could be this site, another OTO site.

Another one-off offer says something like, “Hey, thank you for your order. It’s fantastic that you added a paddle. Would you like to add a bag now? Or how to add a tow accessory to carry?”

Here are the steps outlined …

If they’re not buying a paddle for the first time, you can make another pass. Hoping to follow the “In for a penny, in a pound” mentality.

Or you can make another card that offers them a different product. Product sales funnels can last as long as you want.

If you want to have a hundred different one-time deals, you could. Your customers are likely to be angry because they do not expect to be sold over and over again.

But if you set it up in a way that the product really makes sense to the person who just bought it from you … they won’t be upset about receiving more OTOs. They will be happy about it and will be happy to give you more money.

You can also embed this on actual product pages using Shopify or ClickFunnels. If you are in ClickFunnels, this would literally be called the order bump element on that platform.

At Shopify you can use different apps that do almost the same thing.

With any of the programs, you can show customers free products before they enter your credit card.

2. Content of sales funnels

Sales funnels of another kind are content funnels. Their purpose is to get people to your website while developing brand loyalty and giving them an edge. In this way, they become more known, loved and trusted by your company – which is the cornerstone of customer loyalty.

The first step of our funnel is usually what I would call a PLA or paid list ads. Buyers find these ads as they search Google. They see your PLA ad on Google and click on it, leading them to your Shopify store.

Just because your subscribers are engaging with your content, which means they are ready to take a credit card and buy from you. But that doesn’t mean they are at least interested in the type of things you sell. Click to Tweet

What is good about this is to show your ads to people with a purpose. These people are looking for specific product names, brands, or unit numbers (SKUs).

One of the key ecommerce strategies is to advertise to people intentionally, reduce the cost of advertising and give you more return on your ads.

But what if we wanted to get out in front of more people?

What if we wanted to advertise to people who don’t know anything about you yet?

People who know can sell oars or even know what oars they want. They even know if they want a paddle board.

The best way to achieve this is to build on the steps that precede our paid acquisition through PLAs.

You do this by creating content that may interest people … people who will eventually want a paddle board.

Maybe we do things like paddle browsing on YouTube. We then post them on Facebook.

We might be building an Instagram page that shows different people boarding paddles in famous places. Or we show people doing yoga on paddles.

This can be any content that helps customers imagine how much better their lives would be if they had purchased your product.

Prep Expert founder and CEO Shaan Patel uses webinars to turn his potential into loyal customers. Here’s what he said about his experience with content sales funnels:

“At Prep Expert, we’ve found that, in addition to standard marketing rates like email blasts, blog posts, social media ads, etc., it’s the most consistent traffic driver and sells our weekly webinar funnel. I broadcast free Class 10 tips three times a week. Students can immediately use it to start preparing for SAT / ACT, win scholarships, and improve their dream admission opportunities.

At the bottom of our funnel, the webinar itself acts as the perfect traffic bait filtering through targeted Facebook ads, redirects, email blasts and Adwords efforts. The end result? Consistent sales revenue through an exclusive coupon code for webinars and week-to-week traffic measurement – both by signer and attendee. We use this information to measure an overall sample of users and a pattern of revenue throughout the year. “

If they’re not buying a paddle for the first time, you can make another pass. Hoping to follow the “In for a penny, in a pound” mentality.

Or you can make another card that offers them a different product. Product sales funnels can last as long as you want.

If you want to have a hundred different one-time deals, you could. Your customers are likely to be angry because they do not expect to be sold over and over again.

But if you set it up in a way that the product really makes sense to the person who just bought it from you … they won’t be upset about receiving more OTOs. They will be happy about it and will be happy to give you more money.

You can also embed this on actual product pages using Shopify or ClickFunnels. If you are in ClickFunnels, this would literally be called the order bump element on that platform.

At Shopify you can use different apps that do almost the same thing.

With any of the programs, you can show customers free products before they enter your credit card.

2. Content of sales funnels

Sales funnels of another kind are content funnels. Their purpose is to get people to your website while developing brand loyalty and giving them an edge. In this way, they become more known, loved and trusted by your company – which is the cornerstone of customer loyalty.

The first step of our funnel is usually what I would call a PLA or paid list ads. Buyers find these ads as they search Google. They see your PLA ad on Google and click on it, leading them to your Shopify store.

Just because your subscribers are engaging with your content, which means they are ready to take a credit card and buy from you. But that doesn’t mean they are at least interested in the type of things you sell. Click to Tweet

What is good about this is to show your ads to people with a purpose. These people are looking for specific product names, brands, or unit numbers (SKUs).

One of the key ecommerce strategies is to advertise to people intentionally, reduce the cost of advertising and give you more return on your ads.

But what if we wanted to get out in front of more people?

What if we wanted to advertise to people who don’t know anything about you yet?

People who know can sell oars or even know what oars they want. They even know if they want a paddle board.

The best way to achieve this is to build on the steps that precede our paid acquisition through PLAs.

You do this by creating content that may interest people … people who will eventually want a paddle board.

Maybe we do things like paddle browsing on YouTube. We then post them on Facebook.

We might be building an Instagram page that shows different people boarding paddles in famous places. Or we show people doing yoga on paddles.

This can be any content that helps customers imagine how much better their lives would be if they had purchased your product.

Prep Expert founder and CEO Shaan Patel uses webinars to turn his potential into loyal customers. Here’s what he said about his experience with content sales funnels:

“At Prep Expert, we’ve found that, in addition to standard marketing rates like email blasts, blog posts, social media ads, etc., it’s the most consistent traffic driver and sells our weekly webinar funnel. I broadcast free Class 10 tips three times a week. Students can immediately use it to start preparing for SAT / ACT, win scholarships, and improve their dream admission opportunities.

At the bottom of our funnel, the webinar itself acts as the perfect traffic bait filtering through targeted Facebook ads, redirects, email blasts and Adwords efforts. The end result? Consistent sales revenue through an exclusive coupon code for webinars and week-to-week traffic measurement – both by signer and attendee. We use this information to measure an overall sample of users and a pattern of revenue throughout the year. “

This content immediately attracts customers, but we will throw out content that our customers would watch.

Some common types of content include blogs, podcasts, videos, PDFs, webinars and ebooks.

For example, you could do a paddle board podcast and people who would be interested in paddle boarding would listen to them. Then we could talk to them directly. Once it has attracted customers to our content flow, it is then able to target people who engage with that content.

The important note is that precisely because they engage with our content, they mean that they are ready to take our credit card and buy from us. But that doesn’t mean they are at least interested in the type of things we sell.

At Simply Smart Living, he always believes in content first and has built his business by marketing content:

“SimplySmartLiving.com was built with a strong content component from day one (and that was in 2001, long before content became king). Our family-friendly home products offer a wealth of content creation opportunities, such as product safety information, childcare guides, DIY projects, editing tips and tricks, reviews, and related videos. This creates natural awareness, interest, and workflows with a large number of targeted search entry points.

As social media has been posting, we have been adding Facebook and Pinterest posts to a mix of entry points and sometimes Facebook posts to drive traffic to specific high-converting pages.

We recently discovered that our content-type content is acting as a single-page search engine or social-clickthrough. On these pages, we create awareness, educate and make applicable recommendations, all in a concise, highly transformative capsule. “-Krista Fabregas, an e-commerce analyst.

After attracting a large list of people who engage with all of our content, we can show them ads because they have shown little intention.

They are as impatient as people who click on the PLA, but we can redirect them with Google Adwords, YouTube ads and Facebook.

When we re-direct them, we don’t just show them content. We show them real promotions for our paddle shop. We return them to our Shopify store or Clickfunnels pages.

Right from the start, we’ve been engaging with broad content and driving them through the sales funnel as their interest grows. After dealing with this, we show them an ad of the relevant product.

With this business strategy, it is much cheaper to target people because they are already engaged with your content rather than targeting people who interact with your brand.

3. Advertising sales funnels

The third funnel is our advertising flow. Advertising funnels start with content promotion. But there is more to the flow of content.

Here’s a quick breakdown:

Step 1: Delivering relevant content.

Step 2: Forwarding most people across all major channels. These are the people who handle the right of your content.

Step 3: Targeting people who visit your site and don’t buy. We tracked them online with ads specific to where they were in the funnel. Then they finally take action.

Step 4: Once they have been purchased and are on your confirmation page, we want to know a few things.

  • What they bought
  • If they took our estimates.
  • If you are interested in any other product we can offer

advertising sales funnels

With this information, we can strategically advertise to them other products. At the very least, we can let them know when we have new products.

We try to get them to buy complementary products after they initially buy them. In this way, make the most of all the effort you spend on attracting this customer, maximizing the overall value of your customers’ lives.

4. Email sales funnels

The focus of email marketing is to move people to the different stages of discovering them with your brand. Each stage should strengthen your customer relationship. Click to Tweet

The latter largely ignores many companies. This is also a major ecommerce strategy for maximizing your lifetime value and maximizing your ad spend.

Eng Tan, CEO of Simplr explains why using email sales funnels is an important ecommerce strategy for building strong relationships with your customers:

“… the consumer needs more touch points during the cycle to finally consider buying. The e-commerce business ‘top stream’ typically consists of paid traffic (ads) and organic traffic. Organic traffic can be difficult to reduce , but can be accelerated by creating quality content, optimizing search on the page, and getting links.When potential customers land on the site, clear and informative product descriptions that speak directly to the target audience as well as quality visual assets are key to generating a purchase. don’t convert from the first try, find a way to keep your brand and product with them using tactics like re-enlisted social ads and email marketing campaigns.

Our email flows are based on actions that take place on our site, so when people come to your site, there are several things that can happen.

One of them is that they can sign up on a website where we share products or discount codes.

We have come up with a lot of what I would call “bait” and people are joining our email list for these promotions.

We fulfill our promise, but then we also follow an email flow that sends them back to our store to get them to buy one of our items.

Another example of an email sales funnel is if they cancel their payment.

If they leave the cart, we send an email that focuses on returning the items they viewed. We take them through a series of emails back to the cart to complete their order.

Then follow the email addresses for when someone is shopping. We are not just trying to get them to download OTO or other products again. We also promote affiliate offers and information products.

These are just a few examples of effective sales funnels, and some are in the business. You can learn more about building sales funnels, including copy / paste templates for instant deployment, in my Inbound Flows course.

Do you use sales funnels in your business? Let me know in the comments below. Also, if you know someone who would like this article, you can share it with them here …

Join me for my master dropshipping class. You will discover how our members earn $ 300 or more per sale with Drop Ship Lifestyle:

Email is said to be the cornerstone of a major ecommerce store. It is one of the most personal and useful marketing tools that Dropshipping companies can use. Doing it right can be a challenge for someone new to email marketing …

Make sure you sign up for our next free web class. then, Click here to learn our favorite ecommerce campaigns in ecommerce stores.

ecommerce email campaigns



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