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Today’s article on Importance of Ecommerce Packaging brings you Phil – Blogger in Packhelp.
Welcome Phil to our blog and learn from his an invaluable experience!
The e-commerce world is big. And they came inexorably growing.
It’s been a while, and it’s going to continue that way for a long time such as the internet is the lifeblood of modern humanity.
With this exponential growth, there are more and more challenges for a brand owner like you – one of those challenges is how you, the seller, provide an unforgettable shopping experience.
How does your customer think.wow‘?
In what ways do your customers forget they were are you also looking at your competitor?
As online shopping becomes more routine, it is important to make every customer feel that way.
One way to provide such an experience is custom packaging.
Recent research The European Journal of Scientific Research has shown a strong correlation between product packaging design and viewers who have perceived the value of said product.
With a custom box, check the first time your client physically comes into contact with your brand, left left thinking 15.ooooooohhhhh‘.
Within that second your customer sees your brand, they will form an opinion.
Otherwise, you need to make the right first impression – fast.
With customers they form an your brand opinion is less than a second after seeing it, you have to make a bang – but in your own way.
Here’s yours Ecommerce store branding enters.
It’s important to remember that though your branding is much more than a logo and a few colors.
Your branding is a great way represented by the word.
And your packaging is one of those ways.
Certainly, branding is displayed on the images you use on your site as well as in the colors you choose.
But also the presented echoes in the small things the words you use, your choice e-commerce platform and even the way you talk to customers.
With almost 30% of customers say they prefer the brand when it has friendly customer service representatives, your customer service is part of your branding!
Having a well branded businessand putting that brand on the packaging, your customer has a constant buying experience.
Consistent experience that begins in the online world and continues into the offline world (sometimes known as ‘reality’) great for building confidence.
If a customer paid and made money, why would I continue marketing them?
Once a buyer buys from you, the hardest part is essentially getting it done.
The customer trusts you. They are given the money and confidence that you will send them the ordered product.
Submit product and its’mission accomplishedIs that right?
Your customer has expectations you need to get to know.
Research shows that many ecommerce buyers are dissatisfied with the transaction for various reasons.
So, what can you do?
Absolutely lower your customer expectations.
Exceeding your client’s expectations if one of the many ways delight your customer.
When your customers are thrilled, they know it buying your product was the right decision.
When you exceed your customers’ expectations and convince them that they have made the right decision, take it a step further turning them into a repeat customer.
And just in case you want to know:
High quality packaging is just one part of a larger brand puzzle that, once solved, can help increase conversion rates.
What do you remember the last box you opened from Amazon?
It was a plain, standard Amazonian frame, nothing special.
But the fact is: rather still custom packaging.
Although you purchased a third-party product, it probably came in an Amazon box.
Why did this happen?
Because Jeff Bezoz and his friends know the importance of a first impression.
They know that by seeing someone else’s product in the Amazon box, your brain will connect the Amazon to happiness.
You become more and more emotionally invested in that brand.
All of this starts with a custom framework
Your customers are holding the purchase for the first time and things “wow, I really have a lot more than I advocated‘.
The concept value added sales is nothing new. In the present day and when competition in all niches is fierce, value added sales an absolute necessity.
What’s more, it’s a pleasure for customers to be happy with their first purchases easier when you add value.
Value is what the customer perceives.
Adding value to your product and your brand leaves the customer thinking “this is a lot more than I expected‘- which, by the way, is usually a good thing!
It helps them stay loyal and leaves a positive association with your brand in their mind.
Ways of adding value may include:
- Including free stickers or a discount voucher for their next purchase
- A series of blogs showing how your customer can get the most out of their product
- Quality customer service and prompt delivery
Surprise surprise, branded packaging is another one that you can add value to your customer’s purchase.
Because people always judge the book by its cover.
So, since then bad inevitably, the customer will judge you, he needs to be a master of his first impression.
In addition, if you are selling a high quality product, you are devaluing yourself by sending the product to anything but a little something.
Great packaging shows that your brand is professional and consistent.
When you buy a smartphone, do you receive it in custom boxor in a piece winding bubbles with some tape?
You get in the box marked because which adds value to your purchase.
You feel like you hold something precious, important and expensive. You want your customers to think the same about you and your products.
The packaging is an ideal touch point to receive your brand message literally into the hands of your customers.
As you read earlier, packaging is the first physical part of the purchase that the customer interacts with.
In fact, packaging is the only piece of marketing that delivers 100% of your customers.
Otherwise, regardless of your message, morale, or unique selling points, your product packaging is a great place to say it out loud.
When your branding looks good and your product is equally pleasing to the eye, there must be a point on your packaging.
What role does social media play in our lives today?
Chances are that it plays a huge role in your daily life – and the same applies to your customers.
We found all the people you saw sharing vacation photos, their radiance new caror even just food pictures on social media.
Some even share online purchases which they fell in love with.
Be honest, you may be guilty of it yourself, you are glad.
I know I am.
Yes, millennials are weird.
But do you see where this is going?
If your customer happens to be one of these smart media people, your product packaging will be central and central in the content they share.
Currently, your brand, product and packaging are thrown in front of every escort of your customers.
On a larger level, this is called influencer marketing, and it’s probably not a new term for you.
Influencer marketing is a powerful marketing tool, whether used in e-commerce, fitness marketing or even a retail brick and mortar.
If you already use influencers or plan to, your packaging needs are “divisible” and worth the quality.
It’s even worse why there are more Ferrari photos on Instagram than on Chevy Cruze’s.
Do you have customers who create a lot of content on YouTube? Vloggers, for example?
Well, to be honest, you probably would know – just another reason that every purchase must be presented flawlessly!
In any case, if your customer becomes a famous YouTuber, you want your packaging to look as good as the product itself.
Having that sharing value across your entire product and packaging can significantly increase your marketing ROI.
In addition, there is a lot of progress in spreading the name and desirability of your brand. The unpacking is real
Do a little research for me.
Go to YouTube and search for the word ‘Unboxing‘.
Yes, Saved saved you problems.
With over 90,000 searches per month, it’s safe to say that this is a popular type of video on YouTube.
Moreover, there are some videos of more 64 million views. A video of the latest iPhone models has been revealed 3.3 million views in just 48 hours.
Poor stunning number!
So what do you think the role of packaging would play in these videos?
A en masse role!
If your product is the focal point of scrap video, packaging – both mailboxes i product packaging will be some of the first things talked about.
So as you go above and beyond when do you know your product will be part of unboxing videos?
By including the following:
Thanks for your mind
Here’s the traditional transaction process in modern ecommerce:
- Someone is buying your product
- They pay for it
- You’re sending it …
… And the transaction of results is complete.
There are very little praise and a sincere “thank you” in this process.
If you want to build a relationship with your customer (Protip: Build a relationship with your customer) mix things up and turn on a handwritten thank you note.
This makes yours customer / unboxer feel genuine respect and like they really changed your business.
Sincere gratitude is a hell of a strong feeling.
And an authorized buyer will always be loyal to those working for empowerment.
Marked paper stock
Very rarely does your product fit perfect into your box. Since then boxes are also a form of security, you need to make sure it gets in there and is damaged.
Custom tissue paper is a great way to do this.
When your package opens, pop up some delicate paper with your name on it.
Now yes is brand consistency!
Earlier you saw how your packaging should align with your brand morale, unique outlets and image.
Well yes enter your picture inside the box, consider using alternatives to brand paper – wooden wool.
The wood texture and color give off an earthy, natural vibe – great for organic and natural products, as well as men’s products like beard oil, tools, or the like.
You can do more with a sticker than just throw it as a freelancer.
- Use a sticker to fold the paper and create another protective layer
- Close your box with a stylishly designed sticker
- Stick the inside of your box
The final point of a bombardment of labels can only work if it is made online through your brand!
Custom packaging tape
Gone are the days of translucent or brown packing tape to seal your boxes.
Keep branding down to the last detail using a ribbon with your own design on it!
Image source: Stickermule
If your product is top quality, little gestures like branded stickers and ribbons really blend everything together.
It helps perfect the branding experience and makes it whole.
The concept of a subscription box is nothing new.
Each month, a handful of selected products are sent for a fee.
The popularity has increased in recent years for a number of reasons:
- People are so pushed in time, they have time to buy and find out what they like
- Subscription boxes let you ‘Meet’ the brand before committing to a larger purchase
- Have a hand-curated collection of products delivered to your door life statement
And after this last point that might be most interesting to you.
Buying value added depends on your lifestyle.
Once you buy one product that offers incredible value, you want more.
If you are associated with a high quality brand like yours, you can raise your customer’s social attitude – at the very least, in their eyes.
Sharing a picture of a product that looks great and is wanted by many has become the way to go climb the social ladder.
And he introduces this reason that makes custom packaging, the way your product is presented, so important.
Back in your grandfather’s hay day, if they wanted something new, they will have no choice but to go to the store. Whether it was a nice pair of dress shoes, a new Kelvinator fridge or a Ford Galaxy, they were still greeted by a saleswoman.
You can buy your groceries today while buying alt on Netflix.
As a result, your first physical touch must have the same wow factor as a well-dressed salesman in a beautiful saloon, standing in front of a high-end sedan.
The first physical touch that a customer will have with their brand is your packaging.
In the e-commerce world, this will never change.
Therefore, you will be sure that the experience is:
- In line with your branding
So what impact does your product leave on your customers?
Will they remember your brand in 6 months? 2 years?
Will they come back to you because they remember their first experience?
Marked packaging is key to answering “yes” to all these questions!
We feel honored that Phil’s insights have been featured on our blog, to which we are immensely grateful he he shared with us.
The author was here:
Phil is a hairy Australian living in Warsaw, Poland. At Packhelp, shouting the importance or branded packaging from rooftops – and blogs. When he doesn’t, he enjoys his dog, girlfriend, Star Wars and blogging – in whatever order they come in.