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e-commerce is not new in the world, but it is relatively new to Sri Lanka. There were global players in the e-commerce market that served the needs of a few Sri Lankans, but that was not enough. The need for people, the vacuum that already exists in the market and some skilled businessmen have made eCommerce business in the country. Local players are still in the initial stages.

Given the global e-commerce market, the Sri Lanka market is quite small. This is one of the main facts that goes to the benefit of home players. If it was something like the Indian market with several million ecommerce buyers, domestic players would be taken away by international players. However, the fact is that the e-commerce market in Sri Lanka is still considered by many international players.

Sri Lanka has recognized that the future of e-commerce in Sri Lanka is very positive and hopeful. Some people at the top management levels of these companies think that this is now just the tip of the iceberg. There is a lot to experience in the future.

It is quite true that the players there did not enter the market. In fact, as many as five percent of the market did not reach all local players combined. Within the market reach, about ten percent are covered by international players. This means that despite the fact that international companies are not making much effort to continue to target the Sri Lankan market, they still have an impact. One reason for this trend could be the spread of Sri Lankans living all over the world. These people have a worldwide presence that allows them to order products through internationally renowned ecommerce stores to send to friends and family back in Sri Lanka. This in turn provides exposure to locals who then move on.

Sri Lanka is one of the developing countries in Asia. Especially after conflicting conditions …

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Source by Qunson Marynathan

 

 

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