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If you’ve been spending a little extra time on YouTube lately (just like you are to blame), you may have noticed a few of them really good publicity which made you think, “I seem to want to buy this.”
Both business owners and marketers who sell hard selling. If one of Superman’s superpowers is X-ray vision – ours sees right through lead magnets and funnels. We are happy to buy goods and services that make our lives easier … but we still have to go sell it right.
Sorry why these video ads that stop us in our tracks (even if all we wanted to do was watch our favorite video) make us an extra impression.
What did they do to make it so good?
If video advertising can show us what our lives look like before and after we use a product or service when our ears come alive.
It all goes back to how we take us from the previous product (product) to our post-post (post-product).
How to find out the audience in front of the state
At DigitalMarketer we call the condition someone had before purchasing your product / service Before the state. This is the state where who so want a solution that all day dreaming about it.
It is up to the state that solves the problem someone is facing so that you can find the solution you are looking for. If you see a video ad that makes you think… “Hardly exactly a problem that persists! And wait…. That’s what video advertising did.
He described your problem and showed you the solution.
And how Billy Billy creates video ads that sell. In his Worksheet on pain, he finds out who they are targeting, their 3 biggest paints and the solution for each of these pain points.
Here’s Billy Gene Worksheet on pain:
To find out to whom your public audience is and the challenges it faces, you want to ask questions such as:
- What problems do they have?
- How does it make them feel?
- What does their average day look like with this problem?
Once you have figured out the problem, you will be able to find a solution to the problem.
How to find out them after the state
Now we know what the problem is avatar of our client faced without our product or service, we can build a bridge between problem and solution. When this problem goes away – how does their life improve?
For each of the 3 tasks you listed in the left column of Billy Gin’s pain worksheet, write the appropriate solution in the right column.
This decision will be the change that customers want over a lifetime from purchasing a product or service. To find out what this solution looks like, ask yourself the following questions:
- What do my customers do now that I use my product or service?
- How do they feel now that they are already experiencing this pain?
- What does their average day look like without this sore point?
And now we can put it all together.
When the product comes your video ad, this is the starting point to make sure your ad is related to the interests of your customer avatar. By talking to their pain points, you show how well you know the fight. Upon learning what it would be like to have such pain relief, you show them why they should take you to your offer.
For each customer you have, fill out Worksheet on pain so you know what your video ads are going to sell. Remember, identify their problem and connect it to the solution.
This way you can create video ads that impress even expert marketers.