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You finally launched your Shopify store after hard work. It’s exciting, but it can quickly become overwhelming.

A million thoughts go through your mind. Not sure you have completed everything you need for a smooth launch day. Are all your products loaded correctly? Have you created a marketing plan to promote your store? Does your site look reliable?

Instead of moving around while starting a business, entertaining every rude thought, take a methodical approach to your startup. Ease your mind and stay organized with this handy Shopify Launch List.


Why the startup list is so important

Your store looks great, your products are loaded and ready to use, and you set up all your social accounts. Forgetting something?

With so many moving parts, it is easy to miss the simple but critical step in starting a business successfully. When you need something to go well, a checklist can help reduce ambiguities and simplify the job must do.

Pilots and astronauts use a checklist for each flight. After B-17 checklists were created, pilots flew 1.8 million hours with 18 B-17s without incident and proved to the government that the aircraft was safe. Furthermore, research from the New England Journal of Medicine has heard that checklists help reduce complications and errors in treatment.

“Good checklists, they are precise. They are effective, to the point, and easy to use even in the most difficult situations. They don’t try to pinpoint everything – a checklist can’t fly an airplane. Instead, they remind only the most important and important steps – the ones that even and a highly skilled professional can miss it. Good checklists are first and foremost practical. “

—Atul Gawande, Checklist Manifesto

Even when the stakes are much lower, pencil access to the page is still a powerful way of breaking through the fog and surface that misses the task. So, it may even make sense to create a simple and effective list as you run your Shopify store. Let’s explore how to do this.

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Your Shopify Launch List

  1. Add all available sales channels
  2. Add a custom domain
  3. Double check the payment gateway
  4. Prepare your standard pages
  5. Review email notification settings
  6. Conduct a content audit
  7. Optimize all the images on your site
  8. Install the analytics tool
  9. Have a marketing plan in place before you start
  10. Adjust your tax and shipping settings
  11. Let customers contact you
  12. Only install key applications
  13. Set up billing information

1. Add all available sales channels

A 2017 survey from the Harvard Business Review found that only 7% of consumers make online purchases; the consumer base is growing multi-channel; in fact, 73% use multiple channels to make one branded purchase.

Want to take advantage of multichannel retail for your online store? Learn how to choose the sales channels that work best for you, then add the available sales channels to your store.

Here are some examples of sales channels you can add to your Shopify store:

All sales channels connect to the core of your Shopify business, so you can easily track orders, products and customers across all platforms.

Cupshe, which generates more than $ 50 million annually, attributes 35% of its sales directly or indirectly to social sales.

When ORO LOS ANGELES launched Shopping on Instagram, they increased MoM revenue by 29.3%, directly attributing it to Instagram.

Instagram Marketing.

And when Sarah’s Treats & Treasures opened a sales channel on Amazon, they quickly gained an appeal on the platform. They are now responsible for 76.8% of their orders.

2. Add a custom domain

This is usually the first thing I do when opening a store, but depending on your mode, it might be the last thing. Adding a custom domain for your site will allow you to recognize your brand and make it easier for people to remember the URL.

First, you’ll want to do a domain name search to see if your business name is available. If so, and the name is no longer a trademark used by another company in your industry, you can purchase your custom domain name directly through Shopify.

If your custom domain name is not available, it does not mean that you have to go back to the drawing board. Here’s where you can flex your creative muscles. Pepper, for example, uses to for their URL.

You can also use another top-level domain (TLD). TLD is a .com part, but you will notice that many websites have different variations, such as .gov and .org. There are now tons of TLDs to choose from.

.store and .shop are common e-commerce TLDs, but you can get creative here as well. For example, the Driftaway Coffee website is

TLD website.

3. Double-check your payment gateway settings

Here’s a quick one: Before you drive any traffic to your store, you’ll need to make sure that people actually make the purchase. Place a test account on your site with an active payment gateway to make sure everything works. You can refund your order immediately afterwards.

4. Prepare your standard pages

It’s important to have a few static pages for visitors to browse and learn about your business.

Here are some of the sites I recommend most online stores include in your Sitemap:

Homepage: Your homepage is probably the most important page on your site. Often people drop the first place, and if not, the second place will go. Make sure you have clear navigation to get to the store, as well as the other important static pages listed below.

Contact: If potential buyers can’t contact you with questions, you may miss out on a lot of sales opportunities. On your contact page, provide information on all the ways customers can contact you. Consider including a contact form so they can send you a message without leaving your site. The Mood Store provides all the necessary contact information on their site.

Contact information.

Eye: Your Place Page is where customers go to find out more about your business and your brand. Many store owners overlook this site, but it can be an effective sales tool if joined by a strategy.

Frequently Asked Questions (FAQs): At launch, you may not have much information about which customers will ask the most questions. To create an effective FAQ page, you can anticipate queries and look at competitors to see which questions are answered on their website. On the plus side, buyers often have questions about shipping, return policies and how to get in touch. Ugly Drinks has a searchable FAQ page that they made on Zendesk.

Question Page

The market: Last but certainly not least is your actual store. Many ecommerce sites have separate home and sales pages. This page is usually referred to as a “store” or “store” in the site and navigation menu.

5. Review the email notification settings

Email is a powerful tool for online store owners. Your Shopify store has several automated emails that you want to customize before launching. Edit your email templates and create sequences that nurture your list and ultimately increase sales.

The Dollar Shave Club uses the proposed brand for their shipping notification emails.

Dispatch notification email.

Set up an email marketing app like Seguno or Klaviyo and consider the following emails:

  • Welcome series
  • E-certificates
  • Abandoned shopping cart notifications
  • Confirmation of order
  • Shipping Notices

6. Conduct a content audit

Sometimes you will be so close to your work and you will not notice small mistakes such as spelling, grammar or broken links. Looking back, starting with the last paragraph and repairing the path, will help you to spot mistakes that you may have missed before.

When it comes to copy, consistency is the most important thing to remember. Subscribe to a specific style of grammar, whether it depends on the MLA or APA. If you want to be creative with spelling or invent your own words, it’s okay if it’s a brand, but it should be the same on your site.

Technically, you want to look for broken links, especially 404, as well as any issues with image rendering and mobile responsiveness. Make sure it is on different browsers and devices so you can understand if the error is universal or device / browser specific.

Hire professionals with proven, Shopify specific skills

Looking for another set of eyes to ensure your store is ready to launch? The Shopify Experts Marketplace helps you connect with experienced Shopify agencies and freelancers that you can hire to audit the store and provide additional guidance.

Hire professional help today

7. Optimize all the images on your website

Slow-loading images can hurt the user experience and performance of your site in search engines, especially if you are running an instant sale of your store. It is important to ensure that all your images are web optimized to ensure fast loading times.

Here’s how to optimize your images for the web:

    1. Be descriptive when naming pictures. This helps in SEO ranking of your website and product pages. Use the keywords you are trying to rank.
    2. Optimize your alt attributes carefully. Alt attributes are used for internet accessibility and SEO. Again, be descriptive and think about your targeted keywords.
    3. Resize the file in the images. You do not need the same quality for the web as you print. You can also use a free tool like TinyPNG to compress images and further reduce file size.
    4. Choose the right file type. Generally, you should stick to .jpg or .png, but you can also use .gif for thumbnails or decorative images.
    5. Optimize your thumbnails. Thumbnails are displayed on all ecommerce sites, so they have a noticeable effect on page load time. Be sure to use the smallest possible image.
    6. Test your pictures. You will want to know what works and what doesn’t, and more importantly why. Run some A / B tests to see what types of images work best (i.e. contextual versus white background).

8. Install the analytics tool

Analytics is important to set up from day one. This information will give you valuable insight into your visitors and customers.

Your Shopify store will have its own set of analytics reports, but you may also want to install a third-party tool. Google Analytics is one of the most famous and popular analytics tools, but you can also check out SE Ranking, Piwik and Adobe Analytics. You can even use a combination of tools to analyze your business.

9. Have a marketing plan in place before launch

Once you run the site, you’ll want to make sure people know about it. The best way to do this is with a marketing plan.

Document your marketing plan so that after you go live, all you have to do is follow the steps you have already outlined.

Again, we can look at the Dollar Shave Club as an example. Currently, the razor company is starting to disrupt the industry. And they created a video to share that vision, which quickly gained brand recognition.

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10. Customize your tax and shipping settings

You will need to make sure your tax settings and shipping rates are appropriate for the products you sell. Otherwise, you might unknowingly eat in your profits if you don’t charge enough. Check your tax and shipping preferences before launching a store.

Depending on where your business and customers are located, you may need to add sales tax. Not sure what tax settings to use? Your best bet is to consult a tax accountant in your area.

11. Allow customers to contact you

Remember that contact page we recommended you set up? This is not the only place you should have information on how customers can get in touch. If you like, you will need to include your business address, phone number and even live chat on most pages of the site.

According to Total Retail, businesses that talk to site visitors increase their shopping cart volume by up to 48% and have three times better customer retention. In addition, live chat sessions are known to increase order size. Orders that come through live chat for Nosh Detox are worth ten times the average on the site.

12. Only install basic applications

While there are a plethora of apps in the Shopify App Store, not all of them are crucial to a brand new store. In fact, some may not even make sense for your online store.

When you’re just getting ready to launch, you’ll only need to install the most important applications, and the most important ones will depend on your business and industry.

13. Set up billing information

If you are nearing the end of your 14-day free trial, post your store billing information to ensure that there is no hiccup when your store is finally active.

Start with a plan in hand

Now that we’ve looked at the essentials for launching your Shopify store, it’s time to break the switch and start selling.

Are there any other items you would like to add to this list to launch your store? Let us know in the comments below.

Ready to launch your online store? Start your free 14-day Shopify trial – no credit card required.

Thanks for visiting our site. As a way of saying "thanks" here's a FREE course on how to make $688 a day online using FREE methods: 


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