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Sales content stream for marketingMarketing your site is a complex process. As SEO becomes harder and social media becomes more enduring, nothing can be more important than spending time mapping your own “Sales Funnel”. In this post, I will walk you through the essential steps to building an online sales funnel that will help you turn more of your erasers into happy, repeat customers with tremendous value for life. And as you stick with it, I’ll show you more pictures of funnels than I may ever see again. Get started …

What is a sales funnel?

Sales drug is a marketing system. The “ideal” process your customers will experience as they go from prospect to customer to repeat customer. Sales funnels take much longer than web marketing, but the internet world is the best thing that ever happened to sales funnels because websites and email marketing make it easy to create sales funnels.

Think of a sales funnel as a regular funnel.

The purpose of the funnel is to make things easier and cleaner. When you put fresh, new oil into your car, for example, you want the oil to spill on your engine. So what to do? Use a funnel to increase the likelihood that ALL (or most) of the oils will go straight to their destination.

Sales funnels work the same way – helping you avoid “wasting” (or losing) leads.

The idea of ​​using the funnel as a metaphor for sales and marketing processes in business really stems from the classic marketing concept, AIDA. Attention, interest, desire, action. These four elements generally describe how you build customer relationships, but they can also describe many other things (such as structuring a really good sales letter or sales body).

Here’s a short example of a sales funnel:

They say in the tourism business. The travel agent introduced with my own website where I provide some basic information about me and my services.

A simple contact form or phone number listed on my travel website CAN help me find a few new leads here and there. But instead of just waiting for people to pick up my phone and call my travel agency, I offer a free report on a topic of great interest to my target customers.

The report is called “How to Save 50% on Your Next Family Vacation” (or something to that effect). I make the report available to each visitor of the website in exchange for his name and email address.

This is an example of a LEAD MAGNET. (I firmly believe that EVERY site should have a leading magnet.)

Then every week (or every month) I send out a newsletter to all the travel writers. I also occasionally send out special surveys, coupons with limited offers, rewards, other special reports, and more.

Since in this example my main business is booking travel, my ultimate goal is to convert newsletter subscribers to travel reservations. But if I develop a more sophisticated sales funnel, I can begin segmenting my list and more carefully target marketing to my “hot deals” and most active subscribers. This way, they can start learning more about their list to offer well-targeted new products and services.

The power of content

As my example shows, the most critical ingredient in almost every sales funnel is CONTENT.

First of all, if you want to attract more looks to your website, you need CONTENT.
(For example, blogging allows you to use “public content” to attract more site visitors.)

If you want to convert more leads into leads, you need CONTENT.
(Offering a free report or email course allows you to record multiple email addresses with “exclusive content.”)

And if you want to convert more leads into customers, you need CONTENT.
(Submitting periodic newsletters is a great way to build a stronger customer relationship.)

Content is so powerful that I prefer the term “Content Marketing” than the term “Internet Marketing” (as I mentioned in my report, “7 Massive Errors in Content Marketing”). Great marketing has always been (and always will be) content.

Even today, your ability to share great content with prospects will determine the outcome of your online business.

Nurture your prospects

First, I really understood the concept of “nurturing perspectives” after a great seminar and a very smart people course at InfusionSoft. A great way to think about how someone navigates your sales funnel: From (1) Website Visitors to (2) Email leads to (3) List Subscribers (4) Buyer and (5) Buyer for Whole life.

When you NURTURE perspective, you give them what they need to become strong and healthy. Obviously not every potential will grow into a “lifelong client” no matter what you do. Discussing just the nature of the list, email marketing and everything else. However, it is important to remember that a list of 100,000 weak and “nurturing” prospects will never be on the list of only 100 “strong and healthy” prospects.

Fostering is the opposite of abuse. This is the biggest problem with most “Internet marketers” accessing the list of buildings and email marketing. Instead of nurturing perspective, online marketers often “add milk to the list” for all its value, then go out and build / buy / purchase new. Bad abuse, people – not marketing.

He needs time, thought and care.

One important caveat: remember to do business. And as a business owner, you have to offer your customers something in exchange for their money. He suffered a fair and fair relationship. So, please start leading my nurturing metaphor here. Your goal is simply to place your list – your goal is to build a profitable business that offers VALUE in exchange for VALUE.

Top selling funnel

So far, we have looked at the essentials to create the most basic sales funnels. You should definitely work on setting up these key ingredients before moving forward – great content, a leading magnet, and email marketing.

But the real power of the sales funnel increases your lifelong customer value.

In the previous section, we outlined 5 steps to nurture your looks. The ultimate goal of this process is to create user-friendly users. As you can imagine, these lifelong customers will be important contributors to the long-term growth of your business. Many businesses are failing here. It is much easier to sell a lot of your best products and / or services to a smaller fan group than to sell just one item to a mass of new customers.

For example, talking about your goal is $ 1,000,000 in annual revenue. If your client’s annual value for a lifetime is $ 1000 a year, then you only have to sell $ 1000 a year to 1,000 customers. If you can keep these 1000 customers for 3 to 5 years, your only job is to keep those 1000 places full of nurturing looks every year.

On the other hand, if you focus only on generating one sale with each of your customers, and that sale is only worth $ 100 in revenue, you will need 10,000 customers to reach your $ 1 million goal. And every year we have to find 10,000 MORE customers.

It is this failure that causes the MOST small business to fail within 5 years or less.

A strong sales funnel will make it much easier for you to increase your customer’s life value and help you achieve your annual sales goals. It means nurturing these customers, yes, but it also means working on developing new products and services that you can sell ADD MORE VALUES to your flagship products.

The term “sales funnel” refers to the correct process. For every 10,000 users you add to the funnel, only 2,000 will become leads. And of those 2,000 potential products, only 1,000 will buy your main product. Then only 200 will buy your replacement product and continue to buy more from you for years to come.

These numbers are always different for each job. But you can be sure of one thing: the more time you invest in building and fine-tuning your sales funnel, the more successful you will be.

Go now

I always like to go back to what I call the 3 most important questions in the business – “How do you attract more leads?” And “How to convert more customers to a lifetime, repeat customers?”

The answer is my motto – “Convert with Content.”

Take the right time to map your online sales funnel. Here are some questions you can ask yourself and some quick ideas on how to help you with each item …

1. How do you attract new visitors to your website?
-Blogging is the single best way to attract new visitors.

2. How do you convert website visitors into leads?
-Magnets are the best tools for recording email addresses.

3. How do you build relationships with your potential clients?
-Presenting values ​​and information (without just selling) is crucial.

4. How do you learn from leads and buyers?
-Views and phone calls are a great way to find out more about your list.

5. And how do you convert first-time buyers into repeat customers?
– Focus on creating replacement products that solve your customers’ biggest problems.

Get started on these items now. Write your comments, questions, and other feedback below.

Thanks for visiting our site. As a way of saying "thanks" here's a FREE course on how to make $688 a day online using FREE methods: 


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