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Ecommerce Websites they are popping up all over us. Are they all successful? Nr. Most fail. But why? One of the most common reasons is that they cannot put the needs of the users before the business ideas.

Good customer experience is one of the hallmarks of any successful ecommerce store, and without worrying about this one aspect, you are fighting to drive sales. And how do you provide a great user experience? Perfecting your own ecommerce website design.

Below you will find my favorite ecommerce websites In 2020, made up of all of us ecommerce website database.

But before that, here are our top ratings ecommerce website builders that most of the stores below are used to deliver high quality UX and UI:

  1. Shopify logo

    Free trial
    From $ 29
    SEO Friendly
    Offline Store
    App Store
    24/7 support

  2. Bigcommerce logo

    Free trial
    From $ 29.95
    Built-in blog
    SEO Friendly
    App Store

  3. Volusion logo

    Free trial
    From $ 15
    Social media tools
    Mobile Store

  4. Squarespace Commerce logo

    Free trial
    From $ 8
    Mobile Friendly
    Free custom domain
    Social integration
    24/7 support

  5. WooCommerce logo

    Free SEO friendly analytics codes for discountDigital

  6. 3dcart logo

    Free trial
    Social integration
    Custom designs
    Gift certificates
    App Store

  7. Online Store Store Logo

    Free plan
    Mobile Friendly
    Online and personalized sales

  8. Ecwid logo

    Free Social Integration Trial 24/7 Support

  9. Webflow logo

    Free plan
    From $ 15
    99.99% of the extension

  10. Weebly logo

    Free trial
    Free plan
    From $ 5
    Free domain

  11. WIX logo

    Free trial
    From $ 8.08
    a simple dashboard
    SEO Friendly

  12. Big Cartel logo

    Free trial
    From $ 24.99
    SEO Friendly
    Analytics
    Area Codes
    Digital products

These sites should give you an idea of ​​the elements you should focus on, as well as some instructions on how to provide a rich user experience through additional site features and good topics.

Below each web site we have listed one unique download key from each web site that you can implement in your store today.

Best Ecommerce Website Design in 2020: Inspiration

1. Prague:

threshold

With attractive colors, this website provides a very clean, simple and cheerful feel. Sill believes that plants make people happy, as does their online store. The whole place is fresh and refreshing and has a beautiful nature.

The header menu is very clever and it is one of my favorite features on this list. The gap between ‘The’ and ‘Sill’ is made to reflect the name of the company. As you scroll down to view the products, words come together and the other options scroll right.

Key departure: An interactive mega menu

An ecommerce site built using: Shopify

2. PowerOnPowerOff:

The PowerOnPowerOff homepage focuses on the cause and benefits of the product, not jumping right into the latest sales or promotion. What is interesting about the PowerOnPowerOff site is that they are used for long scrolling. This technique is used not to tire the user as they scroll through their homepage. The new information is very lively and looks interactive when the user navigates from the resulting page to a beautiful one ecommerce website design.

Key takeaway: long scrolling can reduce user fatigue

An ecommerce site built using: Shopify

3. Rebecca Atwood:

e-commerce website design - rebecca atwood

Rebecca Atwood is a Brooklyn-based textile designer with a great e-commerce experience. The final product is a commissioned online store that looks as beautiful on mobile phones as it does on the desktop. The design shows the products used and which builds an aspirational image in the mind of the user as they can see the product in action.

What works well on the website is that they offer a click-to-buy option similar to the one you see on Instagram where you can instantly translate to a product page.

Key departure: Click to buy

An ecommerce site built using: Shopify

4. Plum:

ecommerce site - mullberry

Mulberry is a daring company with a striking ecommerce website design. You see big colorful photos and a few words with this kind of website design. If you want to design a high fashion online store, then Mulberry is the perfect place to draw inspiration.

Mulberry’s zoom technique to hover in images invites the user to click on an item and also emphasizes the quality of the high-resolution image. If you are familiar with CSS or want to pass it on to your web designer, here is a simple guide with instructions.

Key takeaway: pointer zoom

Ecommerce website created with: features

5. New York Times Store:

ecommerce website - new york times store

One thing that makes the New York Times Store website really stand out is its organization and typography. Fonts represent the New York Times brand perfectly. Various product options are housed in a clean net making browsing and shopping a breeze.

What they do well is that they dump tipogpahia for their best sellers and sales items in a header that is subtle but automatically draws a glance at the products.

Key Performance: Easily recognizable typography

An ecommerce site built using: Shopify

6. Owl:

ecommerce website - owl

The reason the owl is on the list is their unusual acceptance ecommerce website design. The homepage is not what most online stores look like. Bad is not bad because it makes their web design creative. Creativity helps stores stand out. Doing something a little differently can help a lot.

Their homepage is very minimalistic and they have a video that plays automatically to highlight their products. Again it is very sharp and almost mesmerizing. Due to its minimalistic design, the video will not affect the loading speed of users on the site.

Download key: Automatically play videos on your homepage

7. Baron Fig:

Baron's fig

This ecommerce website design is full of great design elements. The first is minimalist and sharp photography. Second are the fun graphics and catchy phrases. The color scheme correlates and compliments the product. If you are looking for a website that uses different elements to create a unique feeling, then Baron Fig is perfect for you.

Just below the fold of the homepage, Baron Fig shows a fiery display of press clippings from companies like GQ, Buzzfeed and New York that immediately catch your attention.

Key move: a carousel of commentary from the press

An ecommerce site built using: Shopify

8. Beacon:

ecommerce website - beacon

Beacon is a collaborative design project that sells posters forever. The site looks like an online art gallery. Products are shown as actual posters hanging on the wall. The design is simple, with very little text and no unnecessary menus.

Through some HTML techniques, Beacon also launches background images that immediately catch your attention.

Download key: move background images

An ecommerce site built using: Shopify

9. Packwire:

ecommerce website - packwire

Scrolling through the Packwire homepage is an exciting adventure where you have to know what will come next. The design features are completely different from any other site. There are fun pop-ups and sliders that cover the entire website. Packwire built a sexy website for a very sexless business.

Due to the complex design and animations, page load speeds can be quite lengthy. However, Packwire used to unpack and package the box to show that the page was loading. It is unique for the job and makes waiting time less tiring.

Download Key: Unique Download Icon

10. Caroline Z Hurley:

ecommerce website - caroline with hurley

A great stunning photo on Caroline Z Hurley’s homepage sets out to feel how comfortable the website design will be. Fun and easy photography sells the product without even trying. Customers are not bombarded with product opportunities.

The lady in the picture obviously adores the product so much that she doesn’t even realize the camera is there. It really sets itself apart from the neat and standard images of someone smiling at a product.

Key Performance: Out of Photography

An ecommerce site built using: Shopify

11. Beatific:

ecommerce website - beatific

Beatific uses a wide variety of digital content such as photos, animations and illustrations to successfully convey its message. The color scheme and fonts create a young and playful brand that is visible all over the place.

This young and friendly feeling is enhanced by the site-specific Facebook Messenger add-on. If you are already connected on Facebook, you can immediately send a message to someone for help. Today you can link to this site through the client chat plugin.

Key Download: Connect Facebook Messenger

An ecommerce site built using: Shopify

12. Storm London:

ecommerce site - storm london

Storm focuses on demonstrating the high quality of its watches. As soon as you are on the homepage of this ecommerce website, you are greeted with descriptions and photos every hour. The amazing design of this website highlights even the smallest details to attract a potential customer.

So much so that Storm doesn’t really have a footer on its homepage, because we realize there’s nothing interesting about it. To keep your eyes off the product, you can click the plus sign to extend the base.

Key Download: Extended Footer

An ecommerce site built using: Shopify

13. Wolf Gang:

wolf gang

What makes the Wolf Gang website unique is its dark and heavy design. Many pages accept a brighter vibrant color design, but the Wolf Gang is the complete opposite. Typography is bold in your face too. The site immediately catches your attention.

What the Wolf Gang does well too is that they take away the scroll fatigue. One click with the mouse and move automatically to the next section, very cleverly.

Key Move: Move a section

14. MSMG:

ecommerce site - msgm

MSMG is a classic example of using vibrant colors and photos.

What you told me about MSMG was that the mouse pointer turned to M. Yes, you probably think at this point that it is very nineties! Yes, it is, but people love nostalgia and return. Is it time to accept this for your website?

Key Performance: Accepting retro

15. A.Not else:

ecommerce website - a.n. other

А.Н. Others use a sticky button that keeps the company name front and center no matter where you are. The overall design is elegant and at the same time unforgettable. It offers a mesh-like design that easily draws a gaze from one thing to another.

Their site is split directly in the middle. А.Н. Others simply rotate text and images to make it interesting, which makes the web site much easier to view than other web sites that lack symmetry or order.

Key move: Even sections make for a cleaner design

Ecommerce website created with: WooCommerce

16. Two coffee chimpanzees:

ecommerce website - two chimpanzee coffees

The brand’s uniqueness is reflected as the priority of Two Chimps number one. The burger menu has a rare design and it pops up. The whole site is full of different features.

When you try to leave the website, you come across a “Please Don’t Go” pop-up call to action (CTA) that says “Gimme Some”, is very playful, and wins a very unusual “add to cart”.

Key takeaway: smart CTAs

Ecommerce website created with: WooCommerce

17. Not another account:

ecommerce site - not another account Not Another Bill is a great example of an online store design that stands out among the crowd. Their products are nice and clean. The website design uses product color and white space in the background to show artwork.

They build on being a site that offers unique gifts. This is highlighted by their decline on the homepage, which takes you directly to the product you want. For example, you can find ‘Congratulations’ for ‘Teens’ within two clicks, this really simplifies the process.

Key Download: Simplify how people find your products

18. Sense6:

sense6

Due to the lack of color, Sense6 stands out from the crowd. The whole site is mostly black and white. Very few other colors used on site are intentional and minimal. There are little gold pops that direct your gaze toward specific menus and buttons.

Carrying out the key: Less is more in color

19. Manolo Blahnik:

ecommerce site - manolo blahnik

Manolo Blahnik has a career more than 40 years, so their website must reflect how prestigious they are.

As you scroll through the page, it is reminiscent of a catwalk that largely matches their brand. Manolo has created a shadow effect behind his products as well, which is pretty unique on this list.

Download key: Use the shadow effect on the images to add influence

20. Native Union:

ecommerce website - parent alliance

The sliding banner makes the website interactive for the user and easy to navigate on different pages. Using images on a site is more attractive than text on its own and better represents the products. Product photos are front and center, leaving the user with a few questions.

When using the Native Union header menu, subcontractors are flagged without having to click them. The added benefit is that the icons are used to help users identify what they will click on.

Download key: Use the icons to view the product

Ecommerce website created with: BigCommerce

Really Really Made:

ecommerce website - really well made

A really well made website is, well, really well made. If you are looking for a good example of how to include your social media feeds then this site is a perfect example. Really well made shows their Instagram feed right on the homepage. It’s a great way to build customer confidence.

They also vividly highlight their blogs on their homepage. The articles are fantastic and help them highlight photos that they should not use on their product pages.

Key move: Highlight your blog where you can be less marketable, people will appreciate it.

An ecommerce site built using: Shopify

22. Myro:

ecommerce site - myro

Myro’s product isn’t too much to look at, it’s basically a refill pad, so creating a lifestyle around their product and reviving this website design is essential.

To show the simplicity of its product, Myro uses an interactive gif below the fold of the homepage that really edits you and emphasizes product use and efficiency in seconds.

Key Download: Use interactive gifs to see your product in action

An ecommerce site built using: Shopify

23 Coffee:

ecommerce website - kaffefamiljen

Infographics are a fun but effective way to describe your product and your business. This ruins it at the customer and makes it comfortable to watch. Kaffefamiljen is the perfect example of using infographics correctly to draw users.

What they do well is use languages ​​like “your coffee”, “welcome to the family” and “what works best for you”. You really feel part of the brand when a company does it.

Key Download: Use inclusive language in your website design

24. Michael Petrov – Emersion:

emersion homepage

Emersion is a simple yet stunning design. It contains seven different scroll pages. Each page is similar to a small amount of text and illustration. Very few design elements are used to make a big impact.

While this may not be relevant to your site, Emersion uses pagination in the lower right corner to inform the user how many pages are left. This ensures that the customer does not get frustrated.

Key departure: Used on the Fatigue Sorting Page

Ecommerce site created with simple digital downloads

25. Burren Perfumery:

ecommerce website - burren perfume

Burren Perfumery relies heavily on lifestyle photos of its products. There are beautiful photos of their perfumes being made and used. The composition of the photos is excellent. Have you noticed their fun font too?

The Burren website design is set up so that customers buy automatically with their brand. Life photography coupled with their story is a fantastic tactic in attracting people.

Key Takeaway: Explain your business and get your customers to buy it for you

An ecommerce site built using: Shopify

26. Via Copenhagen:

ecommerce website - via copenhagen

The Via Copenhagen landing page does not continue to scroll, but completely changes pages as you move. He is bold and nimble so that every product jumps off the screen. The neutral color palette is stunning.

Download key: Replace entire pages with a scroll number

27. Save Khaki

ecommerce website - Save khaki

Save Khaki’s design is very minimalistic, with a heavy emphasis on images that extend the width of the page.

You may read articles and reports on why it’s not the best idea to use carousel on your homepage. It has been announced that it promotes mixed messaging and gives the impression that the store does not know what it would like to present.

However, if done properly, your website can also be provided with excellent aesthetics. Save Khaki does not push the various messages they use to highlight their products in daily use, while the Men’s and Women’s Stores options remain static so people can make their shopping decisions whenever they choose.

Key takeaway: Use promotional ribbons to promote different products

An ecommerce site built using: Shopify

28. Buffy Comforters:

ecommerce website - buffy

The photo from the back allows the user to jump right onto that couch and fit under Buffy’s comfort. Buffy claims that they are the lightest, softest and easiest comfort ever, and the website makes it more than likely. It sells the product effortlessly.

In addition, as soon as you start scrolling, Buffy offers a discount code as a popup. This is an obvious technique, but very effective.

Key Download: Discounted pop-up

An ecommerce site built using: Shopify

29. 450 GSM:

ecommerce website - 450 gsm

450 GSM does not have a fancy website. It is practical and ideal for the job that presents itself. 450 GSM shows that you need to go overboard to have a good website. Bad okay to be simple and easy to navigate.

If you find that the industry is usually not the most interesting to you, then do not try to do something that is not.

Key Download: Less is more

30. Only / Once:

ecommerce website - only / once

The look of the vintage artifacts is great. Various artifacts are arranged in a neat network, making it easy to browse. Using the blank space around each product square makes the site feel clean and organized. The photographs convey the charm, character and story of each piece.

Again, this is a great case of how nostalgic products can go well. People love the past and only / Once a simple design allows products to talk.

Key Download: Retro data updates are very popular

31. Aesop:

aesop homepage

The ecommerce website Aesop’s design focuses on the beauty and naturalness of their skincare line. They consist beautifully of close-up photos and products on the packaging. This ecommerce website is a good example of how to photograph beauty and skin care products in a sophisticated way.

This sophistication is aided by how much breathing space they give to products. Most companies focus on a massive logo and a giant menu. Let’s admit, customers don’t care about your logo and they will ask for your menu, it should not dominate the page.

Key Download: Big menus and logos don’t matter

32nd MACR:

ecommerce website - macr

The landing page is specific to MAKR, but is interactive to the user. They contain rows of different leather products that change color as the user hovers over them. Not only does this showcase different products and colors, it arouses interest.

It also shows what different products will look like when combined with different clothes. People may love the product, but how will it fit with what they wear? That’s worth keeping in mind.

Key takeaway: Show off your items with different clothes

Ecommerce site created with: Magento

33. 42/54:

42/54

42/54 uses vibrant colors to their advantage. This ecommerce website does not diminish from the swirling bold background colors. But notice that their total ecommerce website the design is quite light overall. Bright colors are small accents.

Similar to the previous sites mentioned here, 42/54 indicate that the header menu is not initially important. The menu only comes into place when you scroll down, which adds more emphasis to the fall / winter collection they promote and increases their clickthrough rate.

Download the key: Bring it to the main menu after the product is marked

An ecommerce site built using: Shopify

34. Simple chocolate:

ecommerce website - simple chocolate

The design of this e-commerce chocolate shop based in Denmark provides ample space for each product to shine individually. As you scroll through the page, a new chocolate bar floats in the middle of the page, with each bar having a unique color theme and a fun name.

The website design of this e-commerce store is one that holds up in comparison to many others on this list. The menu is actually lateral to begin with. What works well for them is that background images help you know more about the product. Instead of using words, Simply Chococlate only use pictures of strawberries and nuts.

Key Download: Use background images to describe your products

Ecommerce website created with: WooCommerce

35. Dimensions:

volume dimensions

The most prominent thing about volume dimensions ecommerce website is bold typography. A large font catches your attention and creates dimensions throughout the website. The font is just a little thicker than you usually see online. This makes the website design even more prominent.

Key takeaway: don’t be afraid to be bold with your text

36. Teen engineering:

Ecommerce Website - Teenage Engineering

Teen engineering is one of the best designed ecommerce websites in engineering. It looks exactly how you would expect an engineering site to look, but it also has a young, modern feel. Black background and white font make it stand out.

They also use lowercase letters all the time, which is definitely a trend that is being adopted by more and more businesses to attract younger, more favored audiences.

Key Download: lowercase letters are in. ok

37. Vipp:

ecommerce website - vipp

Vipp sells minimalist household items. Their website follows a suit with a minimalist design. The products are nicely organized but not in the boring grid view. This site shows that it’s okay to stick to the basics sprinkled with some fantastic features.

What I love about Vipp is the way they highlight their product in use after hovering it. Customers love polished studio photography and it is used so they are given both options.

Key move: Combine your studio photos with life photography

38. STAUD:

ecommerce website - staud

Staud is another example ecommerce website a design that uses bright colors. Colors are used in photographs, product as well as in the background. The text is all in white and black. The balance is very good.

What STAUD does well is that their pop-ups offer a sticky stay on their website on the right. Most people can also click on pop-up offers, so it’s important to keep them in your vision.

Key Download: Use the sticky widget on the right to advertise your welcome discount

An ecommerce site built using: Shopify

39. Mallika Favre:

Malika Favre je kreativni web dizajn. Potpuno eliminira korištenje bijelog prostora i koristi svijetle šarene grafike na cijelom zaslonu. Ovo web stranica za e-trgovinu dizajn je istovremeno pamtljiv i kreativan.

Još jedna sjajna upotreba interaktivnih slika, Mallika ima prikaz cijena kada korisnik pređe preko proizvoda.

Ključno preuzimanje: prikažite cijene i nazive proizvoda kada korisnici pokažu pokazivač iznad

Web stranica za e-trgovinu izgrađena pomoću: Big Cartel

40. Verk:

web stranica za e-trgovinu - verk

Verkova se početna stranica mnogo fokusira na svrhu, inženjering i visoki standard proizvoda. Ne skaču pravo u prodaju svoje robe. Oni govore o kvaliteti i ponosu, umjesto o najnovijoj prodaji ili promociji. Čitava taktika pokazuje kupcima da se Verk brine za svaki od svojih satova.

Verk reklamira svoje satove kao “minimalističke”, pa nije iznenađujuće da njihova web stranica to odražava. Oni su kompanija koja je vrlo svjesna svog branda.

Ključno preuzimanje: Osigurajte da se na vašim web stranicama zrcala marke

Web lokacija za e-trgovinu izgrađena pomoću: Shopify

41. YIELD:

YIELD je sve fotografije proizvoda organizirao u jedinstven dizajn rešetke, sa svim važnim tekstom desno na vrhu fotografija. Početna stranica je lijepa s vrlo minimalnim tekstom. Sav tekst i informacije lijepo su skriveni u rešetki hamburgera s lijeve strane.

YIELD-ov mega meni odličan je u svom dizajnu. You can drop down 3 levels to a product but at the same time it doesn’t feel overbearing, due to the fact that the menus have been designed differently.

Key takeaway: Don’t be afraid to have your mega menu go to a sub-sub-section

Ecommerce website built using: Shopify

42. Charlotte Stone:

ecommerce website - charlotte stone

This is an example of a women’s footwear ecommerce store with a very soft designer look. The main colors you will see here are light pink, yellow, and white, accompanied by soft patterns. This ecommerce website design goes well with the product that they are aiming to sell. It feels very feminine and fresh, with the font matching the rest of the website’s look.

What Charlotte Stone do well is that they don’t force sales on you. They just want to get you to sign up for their newsletter, they do this by changing the colour of the background every few seconds on the sign up form.

Key takeaway: Draw attention to your sign up forms by changing the colour

Ecommerce website built using: Shopify

43. Minna May Designs:

ecommerce website - minna may

As a business that specializes in hand lettering and illustrations, you would expect to see similar techniques on the Minna May website. The site features gorgeous fonts, light colors, and dainty imagery. The design behind the company comes out in every aspect on the website.

What’s different about Minna May to the other shops is that they sell their products on other platforms. However, they use their website for extra design functionality and to highlight their story.

Key takeaway: Use your website as a portal to your Etsy store

Ecommerce website built using: Squarespace

44. Triangl:

ecommerce website - triangl

Triangl showcases their swimwear in a unique and different way. Instead of the swimsuits being laid out in the typical grid, they are organized by threes on a slider. The price and other information are not focused. The site also uses large amounts of white space to direct the eye.

Key takeaway: White space isn’t waster space

Ecommerce website built using: Shopify

45. Bacca:

ecommerce website - bacca

Bacca sells handmade wooden laptop stands. Their ecommerce website design is full of great design elements. The first is the fun colors and graphics you see at the bottom of their homepage. The second is the quality photos of their stands. Notice that the stands are alone without anything in the background. This helps the product stand out.

Key takeaway: Use plain backgrounds for your images

46. Umbra Shift:

ecommerce website - umbra shift

It’s not uncommon for website homepages to go on forever, filled with all kinds of information and photos. Umbra Shift takes the complete opposite approach. It has a very short homepage giving it a less overwhelming feeling. This helps the customer feel more comfortable.

Umbra use space very well and their products dominate their homepage, this ensures that they will look big on any device.

Key takeaway: Use the full width of your website

Ecommerce website built using: BigCommerce

47. Fitzy:

ecommerce website - fitzy

The photography on Fitzy is absolutely superb.

A quick scan of their website and you can see passport wallets displayed at breakfast tables, a cherry blossom style bag amongst cherry blossom trees and belts surrounded by the materials that made them.

Handmade products and the boom of etsy are massive in the ecommerce world. What Fitzy do well is they display this as their tagline and reinforce this throughout with their close-up photography.

Key takeaway: Sell handmade products? Give authenticity by displaying how you made them

Ecommerce website built using: Shopify

48. Read Only Memory:

ecommerce website - read only memory

Read-Only Memory published books about video games, so it only makes sense to have a website with a video game-like design. Similar to the company, the site is the perfect mix of video game and book designs. It features a big block grid-like system to organize the products.

Another good use of a sticky menu here, this time on the product pages where the add-to-cart and checkout options follow you as soon as you click a product

Key takeaway: Use sticky menus on your product page to help your conversions

Ecommerce website built using: WooCommerce

49. Good Moods:

ecommerce website - good moods

Good Moods is one of the most aesthetically pleasing websites. It is a perfect mixture of bold and bright, yet soft and tender. It features beautiful lifestyle photography. The color palette has a calming nature about it.

Good Moods have over 15k followers on Instagram and by looking at their website you can see they are big on photography. So if you have it flaunt it, integrate your social media platforms into your ecommerce website design

Key takeaway: Highlight your Instagram if you are big on photography

50. Aida Eats:

ecommerce website - aida eats

There are so many glowing things to say about this site; however, I’ll keep it brief. The tagline here is simple, bright, and oh so punchy. It tells customers straight away they’re in the right place;

‘Eat well. Entertain Easily’.

So, from the get-go consumers know what Aida Eats is all about.

We also love the imagery on the homepage. They showcase some of their favorite products by having open packets with different snacks spilling out of them.

This is incredibly clever.

Not only does it look impressive, but it also shows the customer the goods Aida Eats has to offer. The customer’s exposed to their products without even having to search for anything- it’s genius!

Key takeaway: Give your tagline some thought. Draft something your customers will relate to, and hopefully remember. It should highlight what your brand stands for in just a few words.

Ecommerce website built using: Shopify

51. Molekule:

ecommerce website - molekule

Molekul makes the most of their huge video banner on their homepage. It shows their core product in action in addition to giving visitors a glimpse into the science behind their air purifiers. This works wonders for building trust and credibility with their audience.

We also love that as you scroll down, the first thing you see is proof of their excellence. They’ve listed the awards they’ve won for their products alongside a small logo representing the award. For example- Best New Product in 2017 from the Edison Awards.

Key takeaway: Publish social proof on your homepage to boost credibility.

52. Kaptain:

ecommerce website - Kaptain

If you’re only selling a few select products, take a leaf out of Kaptain’s book. On their homepage, they keep things incredibly simple by allowing their products to speak for themselves. All they have is a few clickable pictures on a white background.

After all, you know what they say- ‘a picture speaks a thousand words.’

Key takeaway: Declutter your homepage. Remember, less is usually more.

53. Boon Supply:

ecommerce website - Boon supply store

Most people want to donate money to charity. So, Boon Supply knocks it out the park by enabling customers to give 40% of the total cost of their purchase, to the charity of their choice.

This USP is highlighted in their tagline, so people know straight away what makes Boon Supply different from its competitors.

Key takeaway: Include your USP in your tagline.

Ecommerce website built using: Shopify

54. Austin Eastciders:

ecommerce website - austin eastciders store

The copy on Austin Eastciders‘ homepage is pretty impressive. Once you scroll past their impressive video banner, you reach a slideshow highlighting their favorite products.

They certainly know how to position their products to entice their target demographic. They use words like; ‘dry champagne,’ ‘only contains 3g of sugar’, ‘sticking with your resolutions’- you see what they do here…they identify the needs of their customer and explain how their product fulfills that need.

Key takeaway: Get to know your audience and ensure it’s reflected in your copy.

Ecommerce website built using: Shopify

55. Package Free Shop:

ecommerce website - package free shop

One of the best things about the Package Free Shop is its plastic-free packaging. This is one of their USP’s, and they make this well known in both their header (where they also offer free shipping for orders totally $25 or more) and further down their homepage.

Key takeaway: If you’re able to offer free shipping, do so- customers love this! A boost in conversions is almost inevitable.

Ecommerce website built using: Shopify

56. The Goodwell Company:

ecommerce website - the Goodwell company

Usually, I’m not a fan of pop-up opt-in forms, because, on the whole, they annoy visitors. However, the Goodwell Company offers a fabulous one!

Visitors can spin the wheel for a chance to win a discount when they provide their name and email address. This is a fun way of delivering value to your customers.

Key takeaway: Find and use a unique style of opt-in form. You’re far more likely to get customers to engage with this.

Ecommerce website built using: Shopify

57. Blume:

ecommerce website - blume

As you scroll through Blume‘s homepage, you’ll see they breakdown exactly how to use and order a subscription box- making it super simple for customers to understand the process.

In Blume’s case, all you need to do is choose what you want, pick how often you wish to receive one of your personalized boxes, then cancel it anytime you want- how straightforward is that?!

Key takeaway: Keep your copy simple to reach out to customers who aren’t familiar with your brand.

Ecommerce website built using: Shopify

58. Recess

ecommerce website - Recess store

I love their motto, and man do they make it known. The words’ ‘we canned a feeling’ are plastered all over the top of their homepage.

Then next to the motto, is a can floating beside moving clouds, which sort of gives off a heavenly vibe.

This makes sense. People want to feel good. It really is as simple as that- and Recess has capitalized on this with their web design and copywriting.

Key takeaway: Think about what your customers want to feel, and appeal to that via your web design.

59. Couple:

ecommerce website - couple

In the bottom right-hand corner of Couple‘s homepage is a chat box. This gives visitors instant access to Couple’s support team.

Chat boxes work wonders for improving your customer service and for showing visitors you’re dedicated to answering their queries and questions in a timely fashion.

Key takeaway: Consider using a chat box plugin to enhance the quality of your customer service.

Ecommerce website built using: Shopify

60. Get Room:

ecommerce website - one room store

If your brand has one signature product, do what Get Room does and make it the first thing you feature on your homepage. They use high-quality product photos to give the shopper a better idea of what to expect when they spend their hard earned cash with them.

Not only do they use short, snappy copy to describe their key product, but they also highlight their call to action button by making it way brighter than the other elements on the page.

61. Port of Mokha:

ecommerce website - port of mokha

On Port of Mokha‘s homepage, they give customers two options. They can either subscribe for a monthly package or shop for individual products.

This brand makes these choices clear from the get-go, so consumers know their options before browsing the rest of the site. Having a store that’s easy-to-use is imperative for improving your conversion rates.

Key takeaway: Make your site easy to navigate.

Ecommerce website built using: Shopify

That sums up our roundup of the top ecommerce websites of 2020. Feeling inspired?

Just remember this, It’s not about how we want the site to look. It’s about how it should look for them, and how easy it is for them to buy. If you’d like to take the easy route, you can simply use an ecommerce platform like Shopify or Bigcommerce and make use of the great themes they offer.

Have you come across any other ecommerce website designs that you love? Let’s talk in the comments below!

Editor’s note: This post was originally published on March 2018 and has completely revamped and updated for accuracy and comprehensiveness.

Feature image by Maria Ivina

Content Marketer at Veeqo. Veeqo allows you to link your Amazon Seller Central account with your other sales channels to better manage your inventory and shipping.



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