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If you want to get more traffic and sales on your ecommerce site, then SEO is a crucial first step.
Offered the web with articles and tutorials on the web that they offer generally SEO advice, but far fewer who specifically address the needs of e-commerce entrepreneurs.
Today, we want to give you a basic understanding of on-site search engine optimization for ecommerce. It will be enough to get started, make sure you send all the right signals to Google and set it up for SEO success.
You’d rather dive inside.
What is Ecommerce SEO? Definition
Ecommerce SEO is a process that will make your online store more visible on search results pages (SERPs). When people search for the products you sell, you want to rank as high as possible so that you get more traffic.
You can come from traffic paid search, but SEO costs a lot less. In addition, ad blockers and ad blindness can reduce the effectiveness of paid search, so you want to optimize your search regardless.
Ecommerce SEO typically involves optimizing headlines, product descriptions, metadata, internal link structures, and navigation structures for search and user experience. Every product you sell should have a dedicated page designed to drive traffic from search engines.
However, you want to forget about non-product static pages on your site, such as the following:
- About the page
- F.A.Q. page
- Blog Articles
- Help Center replies
- Contact page
Make a list of keywords for those pages as well as related keywords. Tool like Ubersuggest make it easy to search for one long tail keyword and find semantic keywords that match it well.
Why ecommerce SEO is important
What do consumers do when they need a product or service? Many search Google. They look for options, tips, comparisons and other information to help them make informed decisions.
If your site appears in SERPs, you lose critical access to qualified and interested ecommerce buyers. Your products may have space on the web, but are they complete?
Lie where ecommerce SEO comes from. Provides you with a way to reach your target audience without paying for ads. Once you get people to your site, you can delight them with their high quality products, intriguing copy and motivating call to action.
If you only optimize your site for people, do your business a favor. Ecommerce SEO addresses the first barrier to attracting new customers: attracting people to your site.
How to Develop an SEO Ecommerce Strategy
Ecommerce SEO can seem like a huge task, especially if you already have a website with tons of products. Yes, it may take some time, but you can speed up the process with a solid strategy.
- Define pages: Which pages on your site get the most traffic? Start with them. In addition, if you want people to focus on a particular or flagship product, optimize for that first product.
- Create a workflow: SEO requires you to meet a lot of specific requirements. Selecting keywords, adding meta data, naming images correctly, adding alternate image attributes, and including related keywords fall into this category.
- Look at the competition: Your SEO ecommerce strategy should be designed to outpace your competition. Take a look at the websites of your top competitors and check out their SEO efforts. Identify ways to improve yours.
- Follow CRO: Conversion Rate Optimization (CRO) SEO should follow. We discussed this a little later.
Continue reading for more in-depth instructions for an effective ecommerce SEO strategy.
Ecommerce SEO Checklist: Best Practices for Your Ecommerce SEO Strategy
A bad look at some of the best tips for ecommerce sites missing in the SEO space. If you want people to find your products more easily, you need an SEO ecommerce strategy, and checking every item on your list will make the strategy more effective.
Use the right keywords
Yes, keywords are still important. These keywords want to overload the titles and product descriptions, but they must be present in the copy.
Specify your primary keyword in the product title, description, meta description, alternate image attributes, and captions. Spread the Latent Semantic Index (LSI) keywords. These are related keywords that help Google understand your site in context.
Analyze keyword search volume, CPC, and user intent
Before you use a keyword, do some research on it. Know how often people search for it (keyword search volume), how competitive it is in paid ad space (cost-per-click or CPC), and what people look for when they use that keyword.
Rather disassemble it further.
Search volume tells you how much interest a particular keyword has on consumers. Higher search volume indicates more popularity, which means more searches for that keyword.
CPC tells you how much people pay per click when they buy advertising based on a particular keyword. High CPC increased competition. If your target keyword is extremely competitive, consider finding a long tail alternative.
Finally, the user intends to discover what people want to find when they type in a particular keyword in the Google search bar. Instead, let’s say someone type “shower” and hit Enter.
Does this person want information on shower installation, shower repairs, baby showers, bridal showers or something else? If you’ve specified user intent behind a keyword, add other words to the search string for clarity.
Conduct competition research
If you have no idea where to start on-site optimization for your ecommerce business, then your best competitors are your competitors. In particular, larger competitors have already been introduced to the optimization of their websites, and many of their secrets can be found on their websites.
Keywords are a thing to focus on. We especially want to analyze the keywords on their home pages as well as their main product pages.
How can you tell if a website is optimizing for a particular keyword? You can start by using Moz browser extension to see the SEO title and description your competitors use in their title tags.
You can also use tools like SEMrush to see which keywords your competitors rank for both organic and paid search.
Bad stop your keyword research. Also, check your competitor’s landing pages to see how they use the keywords listed to optimize those pages.
Focus on SEO homepages
A homepage is usually where most businesses focus their SEO budget and energy. While definitely one of the most important pages of your optimization website, it is by no means the only one you should focus on.
Accordingly, you want to optimize your homepage well. The key things you want to add and optimize are the following.
Title page label
SEO title tag is one of the most important elements of on-site search optimization. It should include your business name along with the main keyword phrase you’re targeting. You should type this title in less than 70 characters and in a way that will appeal to search engines, as they will see it in the search results.
Meta description of homepage
While this is not so important as far as keyword ranking is concerned, the meta description of your homepage is a 160-character description of your business that will also appear in search of the title tag. Write in a way that encourages people to want to visit your website.
Home page content
The content on your homepage should help visitors to find out more about your business and the products you have to offer in a clear and concise manner. Avoid overloading visitors with too much information. Consider presenting some of your best products and a unique sales proposal on the homepage.
Cramped home pages can confuse visitors as well as search engines. For example, you may be selling products in many different categories. Google will struggle to identify what you are selling and who is targeting your products, so be specific about what your site has to offer.
Simplify the page architecture
As you add products and categories to your store, keep in mind that site architecture plays an important role in search engine optimization. In particular, you want to have a distinction navigation hierarchy, from your homepage to product categories to the products listed there.
Search engine bots will discover your pages and products on your site based on a clear internal link structure that is easy to follow – not too deep.
The rule is paramount for search engines and visitors make sure that people achieve everything within three clicks. From the homepage, they only needed three clicks to get to any product on your site.
Internal links serve two main purposes:
- Boosting ecommerce SEO by showing how pages are linked to each other
- Increasing on-site time by encouraging visitors to explore your site further
Linking to related products or articles with rich information can help improve SEO ecommerce and make your site more attractive to deep dives.
Optimize product pages
Product pages are the lifeblood of your business, so you’ll want to focus a lot of your energy on optimizing them. Many e-commerce store owners simply write a few lines of text about each product and cast an image or video.
You need more information on the pages of your products so Google can find them. Here are some things you want to work on.
Name of the product
The name of your product is important. In most cases, it is used in both the SEO title and the URL of your product page. Because of this, you might consider adding a common search term or keyword phrase to your products.
For example, if you are sale T-shirts, be sure to include a “T-shirt” or “T-shirt” in the product name. That way, the keyword also ends up in the SEO title and URL.
As an added bonus, when people share your product on Facebook or Pinterest, that keyword will be in the name of a shared post.
Pictures are an important part of your product page. Pause for a moment in your customer’s shoes. Are you more likely to buy a product from a website that clearly displays the product from as many angles as possible, from a site that has no image at all, or from a site that is small and illegible?
Not only are images important to your customers, or are important for search engine optimization.
To properly optimize your search images, start with the file name. Name pics added IMG0010.jpg to your product pages. Instead, use the product name and the main keyword, such as Eastcoast-skinny-jeans.jpg.
If you have alternate views of your product, include keywords that people would use when searching for those images.
Also, when adding your images to the product page, include the product name and keyword in the ALT text of the image.
The result? Your images can now appear in Google Image Search as shown in the image above or on the main search results page as part of an additional media view.
Help your customers feel more confident about their purchase by adding videos to the product page. A video may represent basic information about your product (such as an advertisement), videos on how to use the product to achieve results, or testimonials from people who have used the product.
Posting videos off-site on networks like YouTube can be a great way to attract and educate potential customers about your products.
For example, an educational DIY video can show people how to create something amazing by incorporating your products. Once they get into the idea of working on that project, they become more likely to buy your related products.
Reviews are another way to increase customer confidence in your product, so if you have a good product, be sure to let them.
And the criticisms are bad. Think about it – if you have a higher priced product that has great reviews, and lower prices with such reviews, people are more likely to choose a higher priced item, which will result in more sales for your business.
Do people ask questions about your products? Of course they are. The content of frequently asked questions about particular products on product pages is conversion key.
If customers have questions that you use to answer, they go elsewhere to find those answers – and probably buy them from sources that answer the questions.
Having a general FAQ page on your website is also a good idea. Answering basic questions about your site’s security, delivery policies and returns can increase customer confidence, leading to higher sales.
Use responsive design
These days, people shop for mobile devices. Using a responsive design for your ecommerce site can not only lead to a better user experience, but also improved search results. Google’s mobile first index uses mobility as a ranking signal.
Reduce page load speed
Page load speed it is also a ranking signal for both work and mobile devices. The faster your pages load, the better Google will rank you.
How do you reduce page load speed? Focus on subtracting as many unnecessary elements from the page as possible. For example, a large background image is mostly covered with a white body column, which may not be necessary. Effectively, remove any add-ons or add-ons that add up to the sum of your e-commerce business.
Image size and dimension
The bigger the pictures, the longer it takes the browser to load them. If you reduce the size of the image from 1,000 × 1,000 pixels to 500 × 500 pixels, reduce its “weight” by half. You can also save your images as low-quality JPGs (JPEGs) with a program like Adobe Photoshop.
Just click on “File” and “Save As …”
You have the option to save your image as a JPG (JPEG) at a quality level between zero and 12.
Simply moving the arrow from 12 to eight can drastically reduce the file size. In this case the image went from 125K to 82.4K.
Create SEO Ecommerce Feedbacks
Feedback is another ranking signal that Google uses to determine where your pages belong to SERPs. The more backlinks you have from high quality websites, the more authoritative your site will be.
Building Feedbacks Ecommerce sites need to be tough. Posting guests on related blogs in your niche is one easy way to build links to white hats. Simply email the blog owners they care about and give them three or more ideas for potential guest posts.
Best SEO Ecommerce Tools
If you want your SEO ecommerce strategy to work, then you need the right tools. Here are some helpful websites for finding ways to improve your on-page and off-page SEO for greater search engine visibility.
Mentioned Ubersuggest briefly above. This is a very useful tool for isolating the best keywords to target on your ecommerce site and finding related keywords to help you improve your ranking.
Simply type in a keyword that applies to your product. The tool will scrap different sources on the Internet for information on related keywords, CPCs, search volume, and more.
Use Ahrefs to optimize and follow your ecommerce SEO strategy. Great for finding backlinks to your site as well as to your competitors’ websites. If someone has linked to your competitor, you may be able to link to your own page by emailing that person and setting up a report. Offer to link to his website and then suggest one of your high quality posts that might interest your audience.
ScreamingFrog is great for finding issues on your site such as broken links, missing meta descriptions, and duplicate content. When you identify these issues, create redirects or add missing content to continue being penalized in search engines. The free version offers plenty of useful tools, but if you have more than 500 URL extensions, you might want to upgrade to a premium.
MOZ is an ideal tool when you want to track and find keywords, find link building options, and analyze competing page metrics. There are free and paid versions, so you can decide how much energy you need to boost your ecommerce SEO campaign.
Why You Should Combine SEO with CRO
I briefly influenced the CRO above, but what does the conversion rate have to do with SEO? The answer is that the two steps a consumer must go through to buy your ecommerce products.
If people find your site (SEO), they convert to your offers. Even worse, if you are optimized for conversions, all visitors to the world bring you sales.
Combining SEO with CRO provides you with a powerful set of strategies to help you convert and drive sales. Ecommerce is becoming more competitive, so you need ways to get more people to your site and through your sales funnel.
Start by carefully analyzing your site heat map, scroll list and confetti reports. See how people interact with your site so you can optimize each page for conversions. As long as it’s optimized for SEO, you can generate consistent traffic and convert a higher percentage of them.
Many e-commerce business owner you want to jump right to increase conversions. He suffered the right mindset, but went one step further.
You need to get people to your website before you can convert them to your deals. Starting with ecommerce SEO sets you up for success.
So check out our list for SEO ecommerce sites:
- Choose the right keywords
- Conduct competitive research
- Focus on the SEO homepage
- Simplify the page architecture
- Optimize product pages
- Use customizable design
- Reduce page load speed
- Create Feedbacks
If you follow these steps, your ecommerce site will rank better in search engines and create more prospects for your CRO efforts.
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