No matter what you sell, potential buyers buy in an instant.

Instead, the sales process goes in stages: warming up the cold prospects of the idea of ​​spending their hard-earned money on your products and preparing them for future purchases.

Unfortunately, in today’s atmosphere of low confidence and fierce competition … there is no easy task.

In fact, if you ever sell a product or service, you already know how frustrating and painful the offer can be. only to disappear into the wasteland of failure.

This pain is only exacerbated by spending money on marketing and advertising little to no return on investment (ROI).

The antidote to this pain – and the secret to unlocking success – lies in creating a five-stage sales funnel. In other words, using a proven template is not only easy and fast… but it turns into a wild fire.

Right warning: This article is long. Of course, only in keeping with a theme as powerful as sales funnels.

To help, once you’ve put all of this together into one template and a 10-point checklist, you can download it here – think of it as your quick list of cheats …

Download the sales funnel template and 10-point checklist

What is a sales funnel?

Sales drug is a marketing strategy designed to convert cold customers into long-term customers funneling them through five stages. The funnel metaphor began with a large audience of potential buyers that would eventually reach a small group of high-value, high-value customers.

The ultimate goal is is not for sale, at least not one sale. Instead, the goal is to replace customers with life value.

Breaking the buyer’s path into smaller steps (i.e., phases) allows you to refine how and when you present your offers.

For a small business owner, you can start with only one or two products. For a large B2B company, you may need to offer incentives for lead production and nurture new leads through the sales cycle, sales pipeline, or sales team.

Suddenly everything can agree. For the sake of simplicity …

Consider ordering at McDonald’s. If you order a burger, ask if you are eating to add cheese. Order chicken nuggets and ask if you want fries with that. Order a combo meal and give it a chance to be big or bigger.

Then think about the new McDonalds mobile app and its product loyalty programs, like McCafe Rewards:

Each offer is actually a series of offers designed to increase the size of your purchases as well as trigger subsequent purchases.

In the largest picture, the funnels are usually divided into three parts:

  1. Top of stream (ToFu): Target audience
  2. In the middle of the flow (MoFu): Potential buyers
  3. Funnel Bottom (BoFu): New and existing customers

The bottom of the funnel, the middle of the funnel and the bottom of the funnel confuse you. Later we will completely unpack AIDA and discover the five stages that really matter!

On some level this funneling happens even if you have dedicated phases of the sales funnel. Applying a strategic approach dramatically increases the number of customers you end up generating.

The key to an effective sales funnel: Engage and add value to your potential through each phase.

However simple or complex it may be, it is a fact sales funnels work when performed according to certain universal principles, Example:

  • 87% of consumers choose to do business with suppliers who provide valuable content at all stages of the buying process
  • 63% of consumers need to hear suggestions or suggestions of significant value 3-5 times before believing these claims
  • Nursing customers make 47% more purchases than nurturing prospects

In addition to the upper, middle, and lower, sales funnels have traditionally been structured through four phases by acronym …

WANTED: Awareness. Interest. Desire. action

The AIDA model was developed at the end of the 19th century by the pioneer of advertising and sales of Elias St. Elmo Lewis. It has since become the backbone of almost every successful advertising and marketing campaign.

Why is he so successful?

AIDA guides leads through an emotional buying journey – guiding the buying decision from initial attraction to taking action.

1. Awareness

Sometimes referred to as “attention,” the first phase of a sales funnel is when a brand catches the attention of new audience members through marketing content and / or a valuable core offering.

2. interest

This is where the brand will begin a deeper relationship with its perspectives, becoming more actively involved in learning about its goals and / or problems. This way, you can start providing preliminary solutions, allowing them to experience “quick wins” – and become more engaged.

3. Desire

Consumers who reach this third stage are convinced that they actually have a bigger problem that needs to be solved. Instead, it comes around to the idea of ​​a purchase to solve the problem. At the moment, the brand is showing how their premium offerings can be beneficial.

4. Action

The last phase of the sales funnel involves deciding whether or not to buy a premium brand product or service. You needed to reinforce the value of your offer – as well as the weaknesses is not make a purchase.

These steps outline the general process of all of us who are going through – as well as some general steps you should take to get their prospects moving further.

Depending on what you sell and who your target audience is, he wants to tailor each stage of the sales funnel accordingly.

(Yes, you can absolutely have more funnel at some point. That will be a little clearer.)

AIDA is a great starting point, but it’s a better way…

Five stages of the sales funnel: defined and explained

Although similar in appearance and structure, our approach – based on the work of Russell Brunson – differs from the usual AIDA model:

The key difference involves getting a look actively worked with you at every stage of the process.

While AIDA has a giving, giving, giving company until the potential candidate is converted, the Brunson funnel is involved in both the give and take process. This version receives small conversions from the target consumer on their purchase journey.

The name of the value ladder and its steps are a direct reflection of the stages of the flow:

We can even say that each phase of the sales funnel (bait, facades, etc.) contains a “mini funnel”. We looked at how this could happen.

Know your offerPre-Stage: Get to know your offer

First things we want to define all as they move through your funnel, from decoys to supports.

Before exploring each section, look at the overall sales funnel as a whole, keeping in mind the end goals.

This step is in phase important to success. If you is not know what supplies your customers at different points, they always have a good reason to continue.

You also want to determine how to link each subsequent offer within the funnel. The idea is to use lower-level offers to prepare your customers to take full advantage of the next product or service.

Imagine this: “OK, you have had great success with Product A – you have now achieved that success by completing Product B in the mix.”

(Again, if “Product B” acts on “Product A,” your customers may not have much reason to move on to the next phase.)

While your customers will, of course, experience your overall sales funnel in stages, you need to have a clear idea of ​​how and why they will move through it to your most valuable offering.

trafficPhase 1. Traffic

Not all traffic is equal: Be laser focused how Your target audience enters your sales funnel.

This preliminary phase is a type of “controlled consciousness”, in which you want to be intentional that brings something into your flow – in turn, it allows you to avoid attracting low quality perspectives.

This stage of the process then involves optimizing the sources, ads, and associated sources that you use to direct traffic to the funnel. Consider:

  • Where your high-value prospects “hang out” on the web
  • Which social networks and / or content they communicate with
  • Free or cheap deals offer them to take the initial steps with a new brand

If you are sure how to attract brand new customers, even if you have the lowest offers, if you are sure, not This way you will be able to get them interested in your big ticket items or services.

But do they meet your target audience where they are (and where they comfortably interact with your brand), you can get them to enter your flow on their terms – and lead them to where you I want them to be.

baitStage 2 bait

A lead magnet is offered for free or at a very low cost to potential clients.

Here are some clarifications …

Although “bait” is a phase of the entire sales funnel, any “mini funnel” will require the use of some low risk offer to conclude your prospects and get them engaged.

On the lower layers of the scale, the bait can come in the form of free content, a webinar, a course delivered as an email address, or product samples. At higher levels, even offers – which means, you deliberately they will profit from sales, but they will also profit as they continue through your flow – this can be used to keep the customer engaged and ready to move forward.

If you give something away for free nowafter thoroughly making a more valuable purchase by the recipient at some point in the near future – this is where real money needs to be earned. You can even lose out on bait offers, as long as the next steps in your funnel are ready to go on sale with a profit.

You came to be able to refuel out those who is not take you on your bait offer. After all, those interested in your low-risk deals are likely to buy your high-ticket items.

Front BidPhase 3. Offering at the front end

Low cost and low risk offerings that provide new value to customers, enabling them to solve surface problems with minimal investment.

After potential buyers accept you from your bait offer, you want to send them directly to the landing page or squeeze the page showing your “leveled” premium offer. (You can also – and it should – simultaneous monitoring of the offer by email; a practice known as “funnel stacking.”)

Here’s where the stakes are a little higher for your business …

Those who see this content targeted for sale were pre-qualified (via your bait offer) – which means Need be interested in the superior product or service you have for them at the moment.

That is, if you are able to keep their attention and effectively communicate the true value of your offer. You can achieve this by optimizing the various elements of a squeeze page …

Squeeze a copy of the page

Copy – that is, the words themselves – should quickly convey the value of your offer and get your audience to take action immediately.

You can do this by sticking to the following checklist while making a copy of the compressed page:

  • Leave your brand personality (be a relative character)
  • Personalize the message to your audience
  • Shorten sentences and paragraphs, but provide MORE depth
  • Write at or below grade level 6 reading
  • Use bullet points or numbered lists
  • Include a subtitle or image every 200-300 words

In short: Talk directly to your target audience – and overcomplicate your message.

The 14-day MIG Soap challenge shines on all these fronts:

The easier it is for your audience to recognize the value of your offer, the more likely they are to accept you.

Compress page images and videos

Words are the backbone of your squeeze page. But content can take many different forms:

  • Historical video showing what your brand is all about
  • A demo (or, explanatory) video showing your product in action
  • Interview with a current or past client discussing positive experiences with your product or service

The approach you go to depends largely on the value ladder maintained during targeting.

For example, if you plan on getting a new opportunity to commit to a preliminary offer, you want to quickly introduce them to your brand and talk about the “quick wins” they can expect.

Usually, this video content should be short and precise – increasing the chances that the new prospect will watch it in its entirety. Video Hero VideoMastery.com takes only two minutes and fifteen seconds:

His testimonial videos (i.e. mini case studies) – later on the same page – are even shorter. All in one minute:

On the other hand, if you plan to make final sales on higher priced products, you might want to opt for long form with yourself and video content.

Because of this, those who are in the buying phase of a more expensive purchase will ask for as much information as you can give them – and will be more willing to stick around long enough to convince themselves.

Click the Social proof page

Social proof can – and should – be used to reinforce claims made on your compressed page.

Adjust this content to the level of the current value ladder. Basically, this means establishing the user comment you are using matches the offer being presented – and is specific to the use of the target audience.

LadyBoss Labs seed various types of social proof across the squeeze page, opening with short testimonials and a logo to show authority …

… And adding direct recommendations along with actual posts on social media later than its customers:

Generalized social evidence regarding your brand may have a new look. However, for successful customers, we need to use the specific anecdotes of successful customers to maximize sales.

Click the Call to Action page

No matter what offer is offered on a particular page, it should be crystal clear what your audience needs to do to receive it.

Lying beats around the bush. Be sure to review the CTA in all other landing page elements – allowing interested buyers to take the next step as soon as they are ready.

I’m afraid they are not mistaking what LadyBoss wants website visitors to take …

In some cases, you may also want to include CTAs at the top, bottom, and middle of the page. The last thing you want is for an engaged audience is not engage with your brand further simply because they are sure of how to do it.

Medium bidPhase 4. Medium bid

A progressively more valuable and intensive solution that helps customers solve a deeper problem – and better prepares them for the best products or services with the highest prices.

He is now getting started in business.

At every stage of the ladder’s value, when your prospects reach the bottom of the “mini funnel,” you have to give them an irresistible offer that will allow them to complete a specific task – and prepare them for the next level of the ladder.

Let’s get back to LadyBoss, his mid-offer is an invitation to “Join the Club”:

If you have thought about medium deals before, the question is…

Upsell or Downsell?

Supplement is an offer that costs more than your offer; a drop in sales costs less.

Before or immediately after confirming your order, provide a price quote that will increase the value of their initial order – and enhance their overall experience with your brand.

(And, of course, they also allow you to increase revenue.)

Sales offers are usually in the form of:

  • Sales prices on bulk orders
  • A customized version or variation of the initial product or service
  • Offer to increase subscription duration at reduced price
  • Additional Products (Cross Selling)

If they do is not lastly pass on the sale price, consider sending them a lower risk offer that will suit them where they are.

Examples of lower sales include:

  • Payment plan for an otherwise expensive payment
  • A smaller, smaller, cheaper version of the upsell offering
  • Limited and reduced trial period for the offer above

In either case, the idea is to take full advantage of the opportunities at hand – while providing the exact value your potential customers are looking for at the moment.

Email marketing

You have noticed that in almost every example, getting a visitor email address is a highlight.

Because email marketing is a crucial part of the customer journey: Before, during, and after the purchase.

We wanted to get the topic down, mainly because email is very tactical. Why why does it read extensively about all this:

Medium bidPhase 5. Vacation Offer

Your most valuable, intense and expensive product or service that customers can use on a continental basis to solve a persistent problem in their lives.

By now, it has been clear that your ultimate goal is to merge each “mini funnel” together to create one comprehensive sales funnel.

I hope to turn brand new customers into the high value protectors of your business. That being said, the vast majority of your target audience simply goes ready deal with your highest value offer …

Until they have acquired a taste through your lower level products or services.

The thing is, there is no guarantee that your customers will simply move to the next level of value after experiencing everything you have to offer at their current stage. In many cases, your customers are more likely to comply with what they know than to take the risk to your next level of service.

(Or they may be completely lost once you have received everything you have to offer at a certain level of value.)

The attack is on you reassure them that they stand to receive a ton values ​​from the next highest level of your value ladder.

Keep in mind that at this point of ascent the customer will find themselves in a sort of limbo – they got almost full value from the previous stage of the ladder, but are not quite ready to enter the next “mini funnel” you have. prepared for them.

So instead of pushing your most valuable offer hard, you simply want to keep them with your brand.

Basically, it involves doing everything you can to keep giving them value after have purchased a specific product or service.

This could mean:

  • Providing personalized content in the desired format that allows them to get the most out of the product or service you are currently using
  • Providing high-quality customer service and support – from boarding to troubleshooting to guidance on “consuming” your offer
  • Gradually tap into the value added by your multi-tier service – specific to the value sought by the individual customer
  • A community (Facebook group) where I can live and grow

Relatively simple …

If you can prove that your main concern is in providing value to your customers – even after they already give you their money – then it is much more likely that they will believe that a more expensive offer will be worth the price.

How to create each phase of your sales funnel: A quick start from scratch

Conducting market research

Many of your competitors have probably already built funnels, generating engagement and sales from the right type of customers you are wanting to draw on their own flows.

Fortunately not advocating for it simply copy what your competitors are doing. But you Doctor they want to take note of how competing brands are working to nurture their audiences toward a “big sale” at the end of the funnel.

This is why a hacking stream is in play.

What is casting flow?

“Funnel hacking is a strategic process of testing your competitors’ sales and marketing processes, which you can use to model and test within your own sales and marketing processes.”

In other words, they actually participate in different stages of your competitors’ sales funnels, then redirect the process to determine how to begin creating your own.

How to stream hack your competitors

1. List your competitors

Of course, your main focus will be on direct competition. Make a list of all known companies that sell similar products or services to yours.

You should also consider looking for your item indirect competition. Companies that actually sell in your niche but whose audience overlaps with yours should be considered here.

In doing so, we should be able to better understand the sales tactics that your target audience needs to act on.

Stay wide as you get started. While they ultimately complement your list of top performing competitors, you also want to consider competing companies whose approach is not as effective as it can be – allows you to avoid the right mistakes.

2. Engage, document, and analyze

More than simply checking the web pages, landing pages and other marketing content of your competitors, you want to take screenshots and create your fingers across the screen. Like you, be sure to categorize these artifacts accordingly.

We recommend creating separate folders for Bait, Frontend, and Backend deals each competitor you are analyzing. You should also create a folder specifically for documenting ad creatives – which you can further categorize based on the content on which the ad is displayed (e.g., Google, Facebook, etc.).

At this point, you definitely need to get involved too much away with its various competitors – especially if it requires spending money on their products or services.

you Doctor you want to take as many preliminary steps as possible – such as signing up for address lists, looking for more information, and downloading free content.

Once they have assembled a solid collection of artifacts, they want to start analyzing them from a number of different perspectives.

This includes asking questions about the blue print:

  • What words (copywriting) are used in the title?
  • What colors do they use in their content?
  • Are there any buttons on the crease or below the crease?
  • Do they use videos and pictures or just text?
  • Do they include benefits or features?
  • Do they contain social proof like testimony?
  • Are there pop-ups during the exit intention?
  • Has the fixed part of the site been repaired?
  • Is there a complete application form or do you decide on the form?
  • Do action steps require more than one touch point?
  • Do they list the price of their products (if so, what are their price points?)
  • How many words are there on the homepage?

The idea is to consider as many different aspects as possible – and understand why Your competitors decided to take the approach they did.

(It’s actually much more important to focus on the “why” behind these issues on the surface. Remember, not necessarily copy your competition – but you will implement their successful approaches your own way as you create your own funnels.)

When you find the answers to these questions, be sure to document that information in the created folders.

3. Evaluate monitoring strategies

Through the upper stage of the funnel hacking process, it is likely to see only about 20-30% of your competitors ’sales funnel.

That being said, we want to know what tools your competitors use and decide whether or not to use the same tools.

To understand this, you need to download two Google Chrome plugins:

Check Ghostery first. This extension allows you to see the “invisible” web, revealing the search engines, web bugs, pixels, and companions that Facebook, Google, and other platforms place on their websites that collect information about your internet activity.

Although this app is primarily designed to remain hidden from companions, it can help you determine which trackers and programs your competitors use.

The second is the BuiltWith Technology Profiler, which allows you to launch a beam tool on your site – especially marketing and e-commerce platforms – by simply clicking on the icon.

This will start answering questions about traffic and conversion rates regarding your competitors’ strategies, such as:

  • Do they use remarketing (also known as retargeting)?
  • Do they use Google, Facebook or another platform?
  • Do they use any conversion rate tracking software?

The list of questions you can ask (and answer them) is almost exhaustive.

It is important that you dig into the information that will be most important to you your businesses as you begin building your own sales funnels. All of this should go right into the notes you created during the previous step of the stream chopping process.

4. Use competitive intelligence tools

You also want to find out how your competitors are acquisition traffic in the first place. This will tell you what sources to focus on when looking for high value disclosure for your business.

To find these game changers, seek the help of the following competitive analysis tools:

AdBeat or WhatRunsWhere

These tools immediately show you the strategies of online advertisers in your industry. You can see any of how much money they spent on showing a specific ad to create content and landing pages using paid traffic.

SEMRush

Focusing on SEO (Search Engine Optimization) and SEM (Search Engine Marketing) side of things, SEMRush gathers insights into how your competitors are getting traffic.

This includes information related to search ranking (and changes), ads, keywords, targeting, copy, video ads, backlinks, estimated traffic generated, keyword research – and much, much more.

SimilarWeb

This traffic-oriented tool lets you check a wide range of searches for activities that go through the profiling of websites. With SimilarWeb, you can identify the top-referenced sites as well as the top destination sites for how people are coming to your competitor.

5. Buy from your best competitors

After determining which of your competitors are worth a closer look, your next step will be to actually connect with them as if you were an interested customer.

(Note: While you may argue for the idea of ​​giving money to competitors, understanding will be able to come to that – and later implement it into your sales funnels – well worth the price of admission.)

Here’s where you want to get ultra– Significantly in your documentation and analysis.

You definitely need to go through buying top rankings – but you want to act like you will.

That is, after they have almost reached the end of their sales funnel, they want to jump into the sales call with them – as long as they record all they talk throughout.

Since this is a “big” sale that your competitors have wanted to make since launch, you can be sure that everything should be left on the table, so to speak. This in turn provides the perfect opportunity to discover any information that you may have overlooked throughout the stream hacking process.

(Again, while you may not necessarily make this final purchase, it can provide even more information about the true value of your competitors’ products or services. This can not only help you further develop your own sales funnel, but also allow you to analyze the strengths and weaknesses of your competition offer – and any necessary improvements to your offer.)

Ask yourself questions like …

  • What specific value or benefit does the offer offer?
  • What action must you take to receive the offer?
  • What strategies do they use to keep moving forward?
  • How does each subsequent offer relate to the previous and next phase?

Answering these questions will round up your understanding and allow you to see clearly what you should offer customers through your own flow.

1. Compare the domain name and URL to your offer

It’s pretty self-explanatory, but still worth mentioning …

The domain name and URL you use for your sales funnel must be representative of your brand and your offer.

A URL like “RobsCompany.com/salesfunnel1” appears not only as generic but also as over-selling. Although your customers are smart enough to know when they are being sold, they do not make you afraid.

It sounds like a small detail, but matching the URL to your offer will add the nature of your customer-facing brand – and there will be one thing that will less distract your audience from the next step.

Poorly disciplined about it on ClickFunnels. Not only because of the benefits of SEO (search engine optimization) matching content URLs, but also because of the clarity they bring.

Notice your directness and the few pages we looked up …

2. Structure each phase relatively: WWWH

Talking about dealing with customers with sales funnel content is talking about what important customers are saying them on a personal and individual level.

That means using WWWH…

  • WHO is your ideal customer, who do you trust and who should you put on the page to embody it (current customers)?
  • what do they want your product or service? Why are they trying to escape or find a solution?
  • Why do they want it? What are the deeper emotional needs and pain currently experienced? Why is the cost less than the benefit?
  • how can your images, words and calls to action come to life?

Remember: Your customers want to be sold; they want to get value.

And they want to put all that effort into solving their problem; they want you to make their job easier.

3. Capture Address

If the above is done, your potential customers are likely to be left to say:

“Well, this sounds way too good to be true. ”

Your goal is to explain to them that your offer is really good. But it necessarily means that your offer will be always be on the table.

They may be offering a time-sensitive sale or a one-time deal. Or, you may be planning to discontinue a product or service after a certain period of time.

Whatever the case, addressing the “catch” of your current offer can instill a sense of urgency – making them more likely to take immediate action.

Since your customers are likely to ask for a “catch” anyway, you can also give them one that will put the ball in their court. That way, they understand that the only thing standing between them and the offer is… themselves.

4. Add a Guarantee

In furthering the customer-facing and “too good to be true” nature of your sales funnel, you also want to minimize the amount of risk your prospects will have to take when going through with a purchase.

In fact, you can even take this one step further and explain that further you who will be taking the risk by doing business with your customers. Known as risk-reversal, the idea is to make your potential customers feel like they have no reason not to take advantage of the offer at hand.

Whether offering money-back guarantees, double-your-money-back guarantees, or any other kind of risk-free assurance, you will inherently bring your prospects to trust your brand in two key ways…

First, they simply have nothing (or very little) to lose, and a tone of value to gain. Second, confidence in your ability to follow through with your promise will shine – building trust when it matters most.

5. Recap

If a prospect or customer is close to the point of purchase at any level of your value ladder, two things are all but certain:

  • You’ve provided them with some sort of value in your relationship thus far
  • They’ve grown in some way since they’ve first engaged with your brand

As you begin to close in on a sale, it’s imperative that you make these two points clear to your potential customer.

The goal is reinforcement. On some level, the customer knows these things — but may not be consciously thinking about them when you actually make your offer.

But, with a little gentle nudging on your end, they’ll be reminded of how far they’ve come — and how much further they’ll be able to go.

Notice how MIG Soap’s 14 Day Challenge order page summarizes all the elements in short-form immediately next to the two-stage order form:

6. Sequence the Right Pages

The key to successfully nurturing consumers through your sales funnel is to get them to take action at every touchpoint.

You even want to go as far as to create touchpoints for your prospects to engage with throughout your sales funnel. This is where techniques such as the two-step tripwire come into play.

As the name suggests, a two-step tripwire has consumers taking two steps to complete the overall task at hand. Most often, this two-step process is as follows:

  1. The prospect fills out a contact info form on the first page of your funnel (typically in exchange for a freebie offer)
  2. On the second page, the prospect is shown a small-ticket, frontend offer. If they choose to make a purchase, only then will they be asked to provide payment info.

This allows you to implement the “foot-in-door” technique, as you’ll be gradually asking the prospect for more information after they commit to providing some surface-level info.

Then, you can hit them with the more valuable offer after they’ve become a bit more invested in your brand.

Even if a prospect decides not to go through with the follow-up purchase, you’ll still have collected their contact info — and can then send them more applicable offers in the future.

7. Order Your Offers Intentionally

It’s vital to know exactly how each of your “mini funnels” connect with one another to create an overarching sales funnel that encompasses all levels of your value ladder.

Within each “mini funnel,” this means offering content and freebies that prepare the customer to get the most out of your main offering at that level. Within your overall sales funnel, it means ensuring those who have gone through one “mini funnel” are fully prepared to enter the next.

Basically, you want your customers to feel like they’ve “graduated” to the next step of your value ladder once they’ve reached a certain point with your lower-tiered products.

If a subsequent offer has little to nothing to do with the previous product or service you’ve offered, your audience will likely be rather hesitant to take the next step with your brand.

8. Connect Bundles, Bumps, Upsells, and Downsells

Once a prospect has gotten to the point where you believe they’re ready to make a purchase, you need to be sure the offer you present them is highly-relevant to their specific circumstances.

Of course, the ideal scenario is that your prospects simply take advantage of your main offering as is.

When your “typical” offer isn’t exactly what a customer is looking for … you’ll need to have subsequent offers at the ready to keep them on track toward converting.

If a prospect doesn’t feel ready to purchase your mid- or top-tier service, you’ll want to have a related, yet lower-value service to offer them. It’s important to tailor these downsells to the prospect’s specific needs (as opposed to providing a more generalized downsell to all prospects who decline your main offer).

On the other hand, if a customer does accept your main offer, you also want to provide an upsell that’s relevant to their needs. They’ll be much more likely to accept this subsequent offer if it provides the specific value they’re looking to get from your brand.

9. Include Social Proof

No matter how valuable your products or services are — and no matter what you have to say about this value — you absolutely need to back up your claims with proof from your current customer base.

By sprinkling social proof throughout your sales funnel, you’ll give your prospects the evidence they need to feel confident.

For one thing, the modern consumer places more trust in their peers than the brands they do business with. Providing various types of social proof can allow prospective customers to truly understand what they have to gain by engaging further with your brand.

Social proof can take lots of different forms:

  • Short endorsements
  • Long-form testimonials
  • Written case studies
  • Video testimonials
  • User-generated content
  • Pictures and videos posted to social
  • Logos or “trust seals”
  • Before and after images
  • Numerical reviews and ratings

10. Remember Exit Intent Offers

As you probably know, most people who click-through to your landing page will end up leaving without taking even the smallest step forward.

While this is to be expected, you shouldn’t just accept it without putting up a fight.

Rather, you’ll want to take action to keep them on your landing page — and, ideally, giving your offer a second thought.

Include exit intent offers on each of your landing pages. This means adding popups, overlays, and other such “extras” to be presented to your site’s visitors once it becomes clear they’re ready to head elsewhere.

Within these overlays, you can include one-time offers for freebies, downsells, or other lower-value offers that your more hesitant prospects may be interested in receiving.

This way, you can make a last-ditch effort to keep these individuals engaged before they navigate away from your site for good.

Did you download the checklist. No? Well, good news, you still can!

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