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Well, releasing a new app in the App Store does not guarantee that it will achieve huge success! As far as the app market is seen today, it is undoubted. To stand out in this crowd, you need to come up with an interesting and creative idea for applications, with rich and effective features, along with business marketing strategies that drive business applications. Here are some important things to think about before launching an app on the App Store that will make the path to success smoother.

# 1 Know the market and the competition

Well believe it or not, this point has a huge impact!

As long as you do not know the market well, where you will launch the application, how can you know what the market is looking for! Instead, you should do an in-depth market research against your competitors. You need to research what services your competitors offer, how customers respond to those services. Therefore, you need to find holes and find an innovative solution that can effectively solve the problems that customers face. The right market research would help you set a well-defined goal for your business and set an influential strategy.

# 2 Set a strategic approach to pricing

Deciding on an app pricing model is very important! See, if your goal is to release an app on the App Store that would reach a large market base, finding the best pricing model is the best model for you. Otherwise, if your goal is to provide a solution to any particular niche audience issue, a paid subscription or paid pricing model may work best. However, depending on the purpose your application will serve, you need to choose the best option. Before setting a price for your application, you must dig for the answers to the following questions.

  • What are the prices of your competing applications?
  • How much money you would need to keep the app
  • What additional features should you offer if a user chooses to make in-app purchases?

# 3 Optimizing the App Store Search App

Running an app on the App Store is not the end of your task. You need to optimize your application properly to avoid ranking. According to experts, the following are some of the major aspects that have a big impact on the ranking of the application.

  • Branding and visuals used in the app
  • Use the keyword in the app description and / or name
  • The total number of positive reviews generated by the app
  • Total number of application downloads

According to a recent survey of app rankings tactics, choosing the right keyword in your app title can increase your ranking by almost 10.3% in the App Store.

In addition to all the aspects mentioned above, you also need to consider other points such as designing and designing brand displays as well as designing intriguing visuals for marketing purposes. Why, you need to pay special attention to get reliable and honest testimonies. This would help people find the value of using your app.

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by Rob Stephen

 

 

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