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When it comes to PHP open source e-commerce solutions, there are a variety of options to choose from like Magento, osCommerce, OpenCart, Spree Commerce, PrestaShop, VirtueMart, Ubercart and CubeCart, and many more. Each is designed with a different user in mind with different needs. However, for most Magento developers, their first choice is because of the rich features and ability to use key marketing promotional tools.

Magento is a key player in the competitive world of e-commerce platforms. One of the main reasons for this is because this e-commerce solution is custom SEO (Search Engine Optimization) that has the flexibility to design and develop optimized e-commerce sites. Here are some of the reasons why Magento is the best SEO solution for e-commerce:

Category optimization

Magento lets you add a category name to the path for the product URL. The most important fields to consider are:

Meta Description: A well-written SEO friendly description should be used here as it will appear in search listings.

Page Title: Keep this blank to use a category name, including parent categories.

URL key: This should be short with the keywords in the URL.

These options can significantly influence your SEO strategy. Details such as Name, Description, Page Title, and Meta Data can be specified for each store view, which is especially useful for multilingual stores.

Product optimization

In Magento, products can be optimized in the same way as categories. Meta information can be set for “default values” and for each “store view”. When dealing with images, a good file name can create additional interest and improve SEO rankings. Images of product information can be labeled and can be used for images and tags alt and title.

CMS site

Magento is a very flexible and powerful CMS. It can easily control every aspect of every page. Page title, Meta keywords and Meta description can be set for each page.

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Source by Stephen Kenealy

 

 

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