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From showing up on the first page of search results to increasing website traffic and enticing potential customers to social networks, it all comes down to outperforming competitors when it comes to ecommerce.

The volatile e-commerce market is competitive and dynamic. Over the years, the industry has enjoyed growth that is nothing but revolutions. Not to mention, a competition that continues to grow by leaps and bounds. So much so that the internet is full of information, guidelines and tips on how to start and maintain an ecommerce site and succeed as an ecommerce reseller.

However, these comprehensive blogs, articles and guides on the web are not the only sources of information that individuals involved in e-commerce can refer to. You might not expect this, but some of the most effective ecommerce tips, strategies, and tips can come from the competition itself.

Believe it or not, even the smallest of your competitors can teach you lessons that can help you avoid the usual windows and discover opportunities to grow and differentiate your business from others.

Investigate you competitors

While many e-commerce entrepreneurs and marketers are creative enough to create unique business ideas, there is a chance that every new idea is inspired by something that already exists and is naturally presented with innovative change.

Not only does your competition drive your business, it also provides you with vital information to help you make the right decisions for your ecommerce business.

To earn your competition, you must first research it. This research will allow you to determine what your competitors are planning, why they are doing it, what customers like or dislike about their product / service, which of their strategies can benefit your business as well.

Good competitive research should reveal the following things about your competitors and the e-commerce industry in general:

  • Marketing practices

  • Branding strategies

  • SEO tactics

  • Weaknesses and strengths (with competitors)

  • Customer loyalty rate

  • Latest market trends

  • Growth opportunities

If you understand your competitors well, they will provide you with information, which in turn will allow you to establish effective strategies for your own business and add value to your business.

Steps to research your competitors

  • Visit competitor websites and analyze UX, layout, content and other aspects of the website. You may want to hire a professional Magento website designer if you want to outperform your competitor in terms of ecommerce features in your store. A professional can help you effectively analyze the site and all its components.

  • Check out their social media channels to keep track of their activity and see how they relate to your social media audience.

  • Order a product from a competing (obviously as an anonymous user) website to watch how they interact with their customers and how they serve them.

  • Contact their customer support with a thoughtful query to see how quickly the team is responding and whether they are acknowledging customer inquiries.

  • Check online customer reviews for their product and service.

Although you can conduct competitive research on your own on a daily basis, there are many other tools and tools for conducting competitive research in case you do not have time to invest in research or put other basic operations on it.

You can hire a specialist to do competitive research for you, or you can integrate tools like Twitter, Google Alerts, and RSS feeds to keep up with your competitors’ activities, updates, and trends.

After researching your competitors and studying enough information about their business practices, customers, and marketing strategies, it’s time to ask yourself the following questions;

  • What does their website have to do with it? What is their web design or look that you want to include in your product?

  • How do they attract potential customers and keep existing customers engaged?

  • What products or services do you offer that you do not want?

  • Do they offer free products, discounts or promotions that could be helpful to entice customers?

  • What marketing strategies and techniques used by your competitors have failed?

The answers to these questions give you an idea of ​​the integrations and changes you need to make to your website to optimize it for better performance and results.

In short, understand your competitors, what they do, why and how they can do it to benefit your business growth. You can learn from their mistakes, unsuccessful attempts, and successful strategies for making informed decisions for your business and making good investments of your time and money.

Thanks for visiting our site. As a way of saying "thanks" here's a FREE course on how to make $688 a day online using FREE methods: 


by Tanuj Rastogi




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