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Improved ecommerce tracking settings Shopify can be a little tricky depending on your level of expertise.

In this article, I will show you how to properly install enhanced ecommerce tracking with and without Google Tag Manager on your Shopify store.

Whether or not you use Google Tag Manager, the whole setup process improved ecommerce tracking it’s still the same in your Shopify store.

Follow the steps below:

Step 1-: Make sure Google Analytics is properly installed on your site through Shopify (as explained in this article: How to set up Google Analytics properly for the Shopify Store). Otherwise, you will install enhanced ecommerce tracking.

Step 2: Log in to your Google Analytics account, then go to the “All Site Data” view (or any other view where you want to collect enhanced ecommerce data).

Step 3: Navigate to the “Admin” section of your Google Analytics view, then click the “Ecommerce settings” column in the “View” column:

Step 4-: Set your ecommerce settings as below:

note: If you skip step 4, your Google Analytics view collects all the enhanced ecommerce data coming from Shopify.

5 steps: Leave the checkout settings untouched. This is because Shopify does not support Enhanced Ecommerce checkout:

note: With Shopify Enhanced Ecommerce Tracking, yours “Cashier Behavior Analysis‘The report is working.

Step 6-: Click the “Submit” button. Your Google Analytics view is now ready to receive enhanced ecommerce data.

Learn to read the e-commerce report book caption

Get the eBook (104 pages)

Step 7: To understand the buying behavior of your in-store store, you would need to ask yourself Google Analytics sales funnel like the one below:

Shopify generate the following virtual page views for each purchase step:

Customer information

/ unsubscribe / contact_information


/ unsubscribe / dispatch


/ unsubscribe / payment

Order overview

/ cashier / review

Thank you

/ cashier / thank you_you

So these virtual pageviews can be used as funnel steps in Google Analytics (provided Google Analytics Cross Domain Tracking interacts properly between your website and the Shopify website, which is at checkout:

If you have a new Google Analytics sales funnel, read this article: Google Analytics Goals and Sales Funnel – A Complete Guide

Step 8-: Log in to your shopify store using Admin / Full Access, then click “Settings” in the “Online Store” drop-down menu:

Step 9-: Scroll down to the “Google Analytics section” section and select the “Use Enhanced Ecommerce” checkbox:

Step 10: Click the “Save” button.

Pathetic. Enhanced ecommerce tracking is now installed in your Shopify store.

note: Do not use Google Tag Manager to install Enhanced Ecommerce in your Shopify Store. Enhanced ecommerce tracking is built into shopify and does not use GTM or its data layers to implement tracking. So even if you try to use layers of data for enhanced ecommerce, Shopify uses it.

Step-11: After placing a new order on your site and within minutes (10 minutes or more), go to ‘Shopping Behavior Analysis Report‘(Under’ Conversions’> ‘Ecommerce’) in the Google Analytics view:

You could now see ecommerce information like the one below:

Step-12: Now go to the Funnel Visualization report (under “Conversions”> “Goals”):

Step-13: Select a goal you previously created (to understand the buying behavior of your store at the shopify store) from the “Goals” drop-down menu:

Step-14: Now look at the Funnel Visualization report and find the drop-downs from one step to the next:

Do you know the difference between Web Analytics and Google Analytics?

99.99% of the body authors themselves believe in the difference between web analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So, they teach GA and GTM on behalf of web analytics classes.

They are easy to copy. Monkey you see, monkey.

But web analytics is not about GA, GTM.

It is about analyzing and interpreting data, setting goals, strategies and KPIs.

About creating a strategic plan for your business.

Web Analytics is a core skill. Google Analytics is just a tool used to implement “Web Analytics”.

You can also implement ‘Web analytics’ through other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without a good understanding of “web analytics” is like driving a car, in a big city without understanding traffic rules and traffic signs.

You are more likely to end up somewhere else than at your destination or get involved in an accident.

You learn data analytics and interpretation from web analytics, not Google Analytics.

The direction in which your analysis will go will determine the direction in which your marketing campaigns and, ultimately, your business will go in order to maximize your return on investment.

You get this direction from “Web analytics” and not from “Google Analytics”.

Learn to set KPIs, strategies, and measurement frameworks for your business from ‘Web analytics’ rather than ‘Google Analytics’.

So, if you only take the Google Analytics course, you are learning to use one of the Web Analytics tools. Don’t do web analytics yourself.

Because anyone can learn how to use Google Analytics in a few weeks, you do not gain a competitive advantage in the market simply by knowing GA.

You need to know much more than GA to work in the field of web analytics and marketing.

If interested, I did a completely free training that will teach you how I could leverage web / digital analytics to create floods of news and customer sales and how you can literally copy what I did to get similar results.

Here’s what you’ll learn in this FREE Web Class!

1) Why Digital Analytics is the Key to Internet Business Success

2) The number one reason most marketers are unable to increase their advertising and maximize sales.

3) Why Google and Facebook ads work for most businesses and how to get them to work.

4) Why are you gaining any competitive advantage in the marketplace just by knowing Google Analytics.

5) The number one reason why conversion optimization doesn’t affect your business.

6) How to advertise for free on any marketing platform with an unlimited budget.

7) How to learn and master digital analytics and conversion optimization in record time.

My best-selling books on Digital Analytics and Conversion Optimization

Maths and statistics for web analytics and conversion optimization
This expert guide will teach you how to use math and statistics knowledge to interpret data accurately and take actions that can quickly improve the latest data on your online business.

Master the basics of email marketing analytics
This book focuses only on the “analytics” that runs your email marketing optimization program and will help you dramatically reduce your cost per acquisition and maximize your return on investment by monitoring the performance of various KPIs and metrics used for marketing via e-mail address.

Attribute modeling in Google Analytics and beyond
Attribution modeling is the process of determining the most effective marketing channels for investing. This book was written to help you implement attribution modeling. It will teach you how to use the knowledge of moderation of allocation to schedule marketing budgets and understand sales.

Attribute Modeling in Google Ads and Facebook
This book was written to help you implement attribute modeling in Google Ads (Google AdWords) and Facebook. It will teach you how to leverage your supply chain modeling knowledge to understand the customer journey and identify the most effective marketing channels for investing.

Himanshu Sharma

Digital Marketing Advisor and founder of

Himanshu assists business owners and marketers in making more sales and return on investment (ROI) by fixing issues with tracking their websites, helping them understand the true customer journey and helping them determine the most effective marketing channels for investment.

He has over 12 years of experience in digital analytics and digital marketing.

He has been nominated for the Digital Analytics Association Excellence Award.

The Digital Analytics Association is a world-renowned nonprofit that helps organizations overcome the challenges of data collection and implementation.

He is the author of four best-selling books on analytics and conversion optimization:

Thanks for visiting our site. As a way of saying "thanks" here's a FREE course on how to make $688 a day online using FREE methods: 


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