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Instagram has become a popular platform for the Black Live Matter movement, where social media supporters demand justice, express solidarity, support business, raise voices and raise awareness. But while the revolution is raging on the surface, Instagram agrees on how equality at the core of its problem relates.
“In the last few weeks, we’ve seen incredible movement around the world. As these important conversations have come to our platform, we’ve seen communities on Instagram mobilize,” wrote CEO Adam Moseri. blog post.
“At the same time, we also hear concerns about whether we are suppressing black voices and whether our products and policies treat everyone equally,” he continued, emphasizing the irony that “we are a platform that advocates black voices. but at the same time black people are often persecuted for fear of being “forbidden” and do not agree with the many bans on content. “
For years, users have complained about the prohibition of secrecy – the act of blocking someone and / or their content in such a way that they do not understand that it is happening. Instagram has promised more “quick” information about the types of posts it recommends to avoid. A company that has previously taken action deter online bullying and strengthen mental health, draws attention to groups with less representation on and on Instagram.
“We need to better support the Black community within our own organization as well as on our platform,” said Moseri, who outlined four key elements of change:
Persecution: Eliminate security inequalities on and off the site and fill in gaps in products and policies
Account Verification: Adjust modern criteria to ensure inclusiveness
Distribution: View how content is filtered on the Explore and Hashtag pages
Algorithmic bias: Explore how internal technology provides inequality
“This work will take some time, but we are going to provide updates over the next few months – both about what we learn and what we apply for,” Moseri said. “These efforts will not stop with disagreements that people may experience solely on the basis of race; we will also see how we can better serve other underrepresented groups using our product,” including the LGBTQ + community and body positivity activists. .