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E-commerce website design is a big deal, and as more and more brands are shifting their focus from the main street to the Internet, the pressure is on to make it stand out on your site. As a result, impressive, innovative, immersive and wonderful ecommerce website designs are emerging. These sites not only provide a place to buy products, they also provide a complete branding experience.
Read about our selection of the best ecommerce website designs – these are the places that make online shopping a joy.
For more inspiration, explore our best-in-class circles WordPress websites and very minimalistic page design.
01. Leader Bag Co
Lest we forget sometimes, “nice” and “comfortable” when done well enough can actually be very effective in web design. It is also not a bad search feature in backpacks and bags, which seamlessly delves into the charm of Leader Bag Co.
This design of the e-commerce website launched by Shopify provides a nice reminder that the virtues of pure simplicity result in lost art, while adding enough dynamism and whimsy to excite. She also communicates brand messages about convenience and allure for children by applying playful illustrations of Lotte Nieminen to brochures through photographs.
The very subtle parallax dashes add enough movement to the color groups, contrasting with the mostly white and gray pattern palette. Rollover plates, badges and buttons offer links through large, beautifully shot products that do a great job of putting each bag in larger or smaller hands. The zoom function provides enough resolution to examine details at the fabric level, while compact UI controls make the basket selection thoughtfully painless.
Although the place is fully framed by such Leader Bag values, love, kindness and wisdom, the latter remains truly apparent thanks to the consistent experience of smartphones and tablets. The PRAESENS developer acknowledged it was a “buy but busy” thing to thousands of mothers and in the process threw it away.
02. Adidas Futurecraft.Loop
Awareness of plastic waste and its consequences for our environment is critical, with dependence on two drivers. Either it needs to be commercially lucrative or so trendy that it becomes, erm, commercially lucrative. This Adidas site hopes to skip both obstacles and raise awareness of its Futurecraft.Loop initiative by showing off shoes that are eco-friendly.
Made to be 100% recyclable and useable with thermoplastic polyurethane, the coaches are featured here in a 3D search engine search. Hovering and spinning in virtual space, a 360-degree tour of the product offers hotspots that detail each innovation. Endless scrolling and circular animations convey the metaphor of ‘loops’, while literally framing the recycling process perfectly. Here we find a clickable element that illustrates how shoes are cleaned, grounded, melted and reformed.
Put your hands in GLSL, the shading job never feels worthless. This extends to the powerful impressive mobile version, which is lightweight to provide an experience consistent enough to reach everyone.
03. Edie Parker Flower
When it comes to web design fashion, capital letters, small fonts, or monochrome palettes are sure to hit the popular style charts – all proving great aesthetic choices for frontend elegance. This is something Flower by Edie Parker – a new ecommerce site design for smoking accessories – presents to the puppies.
The technical design is simple enough, but it looks beautiful. Much of the credit goes to how the products presented are photographed identically on marble plinths. But the tightly packed arrangement inside the rollover grids is already a feast, even before the fruits of the keen color work.
Designed by Richmond Camp Quiet, the designers have created a great Shopify theme that adds some neat CSS accents for extra pop. In particular, a linear gradient powder background is used
POGG, from Bake Inc, is a sweet marinated potato pie that operates three Tokyo kiosks selling triangular treats and ice cream. Quite simply, the product looks delicious, and this website does a great job of conveying a real sense of texture. The pure white template is intersected by POGG’s range of wedges, creams and gold, and nicely complements the pile of shots of the hero he is crushing on.
Designed by Kenichi Tanaka at Tokyo-based Super Crowds Inc, the engineering work is also credited to Miki Sumino and Yuma Iwakata. The trio professes to combine “opposing values” to use a tangible magazine-like structure with softer interactive touches, comparing static with dynamic. Sackers Gothic and Noto Sans CJK fonts provide the proper style for copying headers and paragraphs, while YouTube video clips seamlessly nestle within the floating fluid network leaking creamy class.
05. Release the beast
Anyone old enough to adore 1980s television will no doubt remember the Duke of Hazzard. This was followed by the mindless attempts of the Duke brothers and their custom ‘General Lee’ to make Dodge Charger fall in love with them for generations. Fast forward 40 years and Dodge is still going strong, with modern models of its iconic Charger and Challenger muscles available with nostalgic gasoline heads.
Unleash the Beast is a Mexican brochure from GrupoW that offers a digital tour of both cars. The short introductory sequence transitions to the dark front shots of the front, with headlamp animations and ignition triggered by mouse-clicking sound. Glittering text effects encourage visitors to swipe left or right, and selecting a car loads a stylized video clip, followed by an interactive tour.
Pulling the lookout switches the camera around a smooth body to find clickable focal points and detail the basic features. Animation and audio sounds counteract the noise, while the electronic soundtrack makes Unleash The Beast a powerful multimedia sound that is best enjoyed by headphones.
06. Hi Fly
Wet leasing is the term in the aviation industry for a service broker. So effectively one airline provides another airline or travel broker with an airplane, crew and everything to resell. This is one of the jobs offered by Hi Fly, a worldwide expert in wet and charter rental, which boasts an enviable rental fleet.
This first-class e-commerce site is basically an introduction to its list of aircraft, including Airbus A320, 330, 340 and 380 models. Most impressive is the introductory display hovering above the animated clouds with simulated turbulence and swirling turbines of the engine.
This 3D experience can also switch between high or low quality, if not completely shut off where needed. Mobile versions may omit such glitches for economical performance, but still make good use of images and photographs to describe the specifications of each aircraft.
Back to the entire site, the Services page is noted, along with an overview of the offer available. Character design comes in four variations and custom branding is also possible, so it’s nice to see 3D employees here to convey the possibilities.
07. Parfait booth
This fantastic spot for Parfait Stand, a small perfume shop near Tokyo, may seem simple at first glance, but on closer inspection, it’s a deceptively complex one-page design that uses subtle movement to turn flat design into a unique and captivating dimension.
Loop-shaped video is also used in a clever way, cropped into circles, and this shows you making a luxury chocolate dessert. Free floating buttons skip perfumes and links to masterfully built full-screen animations that go into modal detail. Ultra-styled restaurant and food photos complete the experience, with overlapping layers of animated visuals in progressive time. It’s a fun and inspiring treat.
Those who love bookstores but can’t always get to the street can try the brick-and-mortar bookstore on the PRESS website.
The ‘Books and Things’ store has a website that uses beautiful photographs to mimic the atmosphere of a quiet bookstore. Scroll down and the products appear in striking black and white checkered netting. Huge product photos allow you to feel every book.
Land on the Bellroy wallet manufacturer’s homepage, and you’ll get a relatively simple look. Dig a little deeper into this ecommerce site and you’ll find a wide selection of very different design pages that highlight individual products. Including fun demo videos, the Bellroy site is a great example of how flexible Shopify can be when presenting your products online.
The Slim Your Wallet Guide is a fun and interesting guide to ‘breaking out of the wallet bulges’, culminating with some pretty nice product photos and links to all of its products.
These examples were originally featured in a net magazine. Subscribe now.