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The mobile revolution is nothing new – the last two years we know that mobile internet usage has increased, with the announcement by Google that in 2018 it will implement the default mobile network index as the final confirmation of this sea change. What’s new though is the role of smartphones now playing in e-commerce with customers using their devices in all stages of the customer journey, from research and comparison to verification.

Black Friday and Cyber ​​Monday confirm the unacceptable truth with Adobe, which reported 39.9% recorded web traffic on cyber Monday at retail sites originating from smartphones, with $ 1.13 billion purchased on mobile devices pounds of sales – 12% more than the previous year.

Popular gadgets

As you would expect from market leaders, Apple devices are leading the way when it comes to using eCommerce smartphones. Cyber ​​Monday data shows that Apple users spend more on their smartphones than their Android counterparts, suggesting that ecommerce retailers may be better served by optimizing websites and marketing campaigns for those with iPhones.

The number of people accessing ecommerce sites via smartphone

eMarketer calculates that more than half of all digital shoppers in the UK do business via smartphone, making eCommerce a significant part of all internet sales. In fact, the report states that mCommerce generates as much as £ 35.31 billion in revenue. This number is also expected to increase as consumers become more comfortable to transact from their smartphones, and mobile payment options become more sophisticated. MCommerce is projected to be the largest retail source by 2021, and forecasts suggest it will be responsible for 56% of mCommerce’s total sales.

Conversions from visits to smartphones

Arguing for the rise in smartphone use and the rapid growth of mCommerce, conversion rates from smartphones can still be difficult to determine, and in some industries are not as high as you might expect. There is a similar explanation for this – consumers are omnanal …

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Source by Emmett Brosnan

 

 

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