Marketing research has been around for a very long time. It comes in many different forms and has been used in many different ways over the years, but it’s really intended for one thing. This helps you increase the profitability of your marketing efforts by testing and finding facts. Until a few years ago, this research was done in the same basic way, but the Internet has changed many things. What is the impact of the Internet on marketing research?
The internet has brought together millions of people from all walks of life within the reach of any retailer. In doing so, it provided a brand new platform for testing new and existing products and services. People have taken advantage of it, not only because of the speed at which things can be tested, but because of the variety in which they can be tested. Something else came out of all this online marketing research, affiliate marketing.
It is impossible for any online business to cover all its basics. Too many variables are included for them to reach all the people in their target market. That’s why many of them have turned to using affiliate marketing promotion on the Internet (online). In doing so, they reach an even wider market that is still targeted for their particular product or service. Although they pay a high commission to their affiliates, they can still retain customers and make all the money they can on any back end product they can offer. The internet has certainly changed the way many people do business. However, it all comes down to marketing research and the speed with which it can be done. As the Internet continues to evolve, we will see even greater changes in the way research is done, and it promises to help us all in our marketing efforts.
by Blaz Banic