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If you want to learn how to write an ebook, pays dividends to learn from someone with experience writing (and successfully selling) multiple ebooks in the real world.

Based on my own experience of writing and selling e-books both here on my blog for the last 6+ years, for an audience of 500,000 readers per month – and as a hired consultant for brands like Adobe, Zendesk, Gusto & Close … this is my final guide about how to write an e-book (and successfully sell it) today.

How to write an e-book (and sell 1328+ copies) in 2020

  1. Choose a smart e-book idea that you can write about
  2. Develop the outline (and structure) of your ebook
  3. Draw the perfect length and start writing an e-book
  4. Choose the right file format for your ebook
  5. Create an attractive layout and e-book cover
  6. Sell ​​your ebook to an existing audience
  7. Expand your actions by selling the e-book on Amazon

Disclosure: Please note that some of the links below are provided by affiliate links and earn a commission at no extra cost. Know that I only recommend products and services that I use personally and lag behind. If you use one of my affiliate links, the company compensates me, which helps me run this blog and store all my in-depth content for readers (like you) for free.

Since writing one of my most popular e-books to date, Habits of bloggers with high success, Sold sold more than 1328 copies just for my audience.

Transferred transferred to a total of $ 9,296 of income for mine blog business– All from one asset that I wrote slowly in just a few weeks on the side of my daily work a few years ago. Here is a screenshot with sales figures, as the first version of this e-book came out in late 2016:

How to write an e-book (screenshot of e-book sales habits) by Ryan Robinson on ryrob

Want to know the best part about writing and selling ebooks?

You really need a large audience to start getting a significant amount of sales – as long as your ebook really addresses the obvious need for a niche with proven demand.

Was it started a blog on your own or not … you can make huge profits by selling e-books on a social media platform where your target audience spends a lot of time.

Take for example a former Amazon AWS developer, Daniel Vassala, who recently left his day job to start teaching many lessons learned as a developer (and now a self-taught marketer) throughout his career. Poorly sells over $ 150,000 + in e-books almost entirely on Twitter, and is starting to expand into video courses:

Daniel Vassallo. Screenshot as he wrote the e-book and sold $ 100,000 in revenue

If Twitter (or social media in general) consumes your business, don’t worry …

One of my blog readers, Imagine an imam, created a $ 5,000 / mo passive side business where he writes e-books and sells them only on the Amazon. Here is a snapshot of one of his first e-books, which ranks No. 1 bestseller in the overall category “Men’s Health” – of all the books related to Amazon at the time:

An example of how to write an e-book and become a bestseller on Amazon (screenshot Raza)

Several of his e-books have become № 1 bestsellers within their niche categories on Amazon, eventually investing time in improving their lists (and writing a really useful book) – in this guide, two articles say a lot about it. However, all this must say …

You have hit a mass audience to write an e-book (and successfully sell it).

Before we dive into this guide, I wanted to answer some of the most frequently asked questions related to the e-book that I typed in my readers (click to expand each question and see my answers).

Why do I need to write an e-book (as a blogger)?

Many bloggers are taking the next step writing blog posts write your own ebooks. Writing is natural progress for bloggers in particular because they are already used to writing a lot of content.

Also, by spending time cultivating and learning in your growing audience (regardless of size), you begin to understand what people want – and what types of topics can work well for an e-book. There are many very good reasons for bloggers to learn how to write an e-book at the beginning of their journey, including:

  • Ebooks will help attract visitors to your blog and build credibilityA: The huge benefit of writing an e-book is that it can attract people to your blog – and it helps establish yourself as an authority within your niche blog. Even if you’re already writing long-format content, an e-book creates an impression that has taken your blog to the next level. The asset is higher than publishing in a public blog, and thus provides readers with a sense of accomplishment and experience.
  • Your ebooks will help you get additional reader educationA: An e-book allows you to take an idea that may interest your audience and give you the opportunity to dive even deeper into the topic through an e-book (and you can charge additional recommendations). The best way to find e-book ideas is to take a popular topic to your blog and turn it into an even more useful guide as an e-book.
  • You can design your email list using a (free) e-book: The email list is growing I always encourage bloggers to focus on being willing to think about how they will end make money on blogs. When readers subscribe to your email list, you are given little access to their lives. Instead of just leaving your blog and forgetting about your existence, create relevant content all the time. To attract new email subscribers, many bloggers like to offer their readers something valuable. This is often referred to as a “lead magnet” because people are willing to give their email address when they receive something in return.

A high-end e-book is a great example of a powerful leading magnet that can not only bring you more new readers, but also turn those readers into subscribers or customers – because a well-written e-book is something of high perceived value in a delivery format that people are already conditional on purchases. My free blogging books – one of my most popular lead magnets today.

Are ebooks a good way to make money from a blog?

Writing and selling an e-book can be one of the easiest ways to get started make money from your blog, especially if a decent amount of useful content has already been published – and a steady stream of readers comes to consume your blog posts. A percentage of your readership will almost always be interested in taking their learning to a deeper level if the topic of your content is useful to them, and an e-book is a great way to provide deeper content.

As your credibility and credentials become more authoritative in your niche, more and more readers will be willing to pay money for expert advice (in e-book format).

What type of e-book do you need to write?

For this in-depth guide on how to write an e-book, we focused mainly on popular science e-books. Art e-books have a clear value and can be profitable, but our focus will be on popular science content – because the vast majority niche blog more focused on providing useful educational content in their fields (rather than on the less business-related direction of art e-books).

In addition, for most bloggers, the transition to writing a popular science e-book is almost non-existent. So, what popular science e-books can you write about?

  • Ebook Guide (How To): The instruction book is probably one of the most natural ways for a blogger to write. Usually most bloggers share their best tips on how to do something in an article on their blogs, and an e-book that has gone into even more depth answers all the most common questions from practice textbooks or gives more recommendations than others in your area. very good at ebook.
  • An e-book on self-improvementA: The self-improvement book is also a common format that works well in many niches. The angles for this kind of e-book may include how to achieve goals (concerning this particular niche), how to be more relaxed, fitness routines, healthy eating and so on.
  • One great ebook idea: Another popular category of e-books is the “one big idea” format. Here you take the only concept that people can relate to (or entice) and really convey its significance. The appeal of these types of books is that they are often easily sold in the market. People tend to be most interested in books (and tips) that can solve their pain points one major solution. Otherwise, take everything you know about the topic, and make a compelling case in favor that could make one significant change – as opposed to ten smaller ones – appealing.
  • E-book style interviewsA: Another type of e-book has found great popularity, it is structuring it around interviews with other people who are unviable in your field. It would be the same for my post about the best blogging tips from leading bloggers. Instead of just a few paragraphs from each participant, you can expand their tips into a whole chapter on the tips they’ve always shared – and how this can be applied in the real world. This style of e-book can work in a variety of niches, and it’s one of my favorite formats because you not only collaborate with people who have similar interests, but also create an element to promote your content. Those you show are more likely to share your ebook with your audience, giving it much more reach.

Before diving into this ebook writing guide, I found some amazing statistical books that showed you how to learn to write ebooks this year:

It’s simple some of the benefits you can experience by writing an e-book for your audience – whether they use a long-term strategy attract more traffic, a free download to establish relationships with new readers or pathways make money from your blog. Your reasons for writing an e-book may differ from those in this guide, but know what you can do a lot to enhance your blog promotion efforts.

Now, discussing immersion in my final guide on how to write an ebook.

1. Choose a smart e-book idea that you can write about

The first step to learning to write an e-book is to make sure that you have chosen the idea of ​​a smart e-book (subject area) that will not only have feedback from readers, but also fit your interests and goals well.

How to choose a topic for your ebook (screenshot of the book and computer) during the writing process

What kinds of e-book ideas are in your niche Is there great potential for sales – or at least email subscribers (if they write a free ebook to use as a lead magnet)?

The biggest mistake to avoid at this stage is to write an e-book on a topic that should have any real proven market demand. So, talk about how to do so to write an e-book on a topic that can really excite people.

Here is my step-by-step process for choosing the best e-book you can write about:

What ebooks excite You Most?

When choosing an e-book idea to write about, you should always start by considering the topics you personally want to study and write about in more detail. Ask yourself questions like:

  • What one or two e-book ideas would I be able to write all day long if I had all the time in the world?
  • Of what things are written in my blog, what topics do I like the most?
  • What topics can I get a unique qualification on (given my skills and experience)?
  • What subjects do you feel particularly confident about in conversation (or scripture)?

You will spend a lot of time on this topic when you start the process of learning to write an e-book – so remember that if you are not passionate about it, you will have a hard time trying to write an entire e-book on the subject.

What topics does your audience crave more?

Just as important as doing so is to write an e-book on a subject that interests you personally, have the confidence that you are also choosing an e-book idea that will interest your audience.

What is the idea of ​​an e-book to entice readers of your blog to subscribe to the newsletter for the first time, or to have your existing readership pay their earned money to read and enjoy?

Remember it started per ton Free information is already available online, so what can you write that your readers really want solutions – but are easy to find elsewhere (at least at the same level of quality, depth, value or uniqueness)?

Here are some ways to find out which ebook ideas will interest your audience the most:

  • Ask them. A novel idea, right? If you’re thinking about writing an e-book, start asking your existing audience (even if that number is small today) what benefits the e-book will get for them. You can ask this question by mass email via newsletter, in a post on your blog, directly via one-on-one posts and on social media. If you have multiple ebook topics that you choose to choose, try to familiarize yourself with readers with a short survey to find out which topics resonate the most.
  • Look at your most effective pages. Go back through your blog and analyze which one Blog ideas performed the best. What topics received the most social promotions and traffic? Which ones got the most comments? This can give you a good springboard for an e-book idea.
  • View past comments and questions. What are some questions that readers constantly ask you either in the comments, or by email, or on social media? What common theme arises again and again? These questions can give you fantastic e-book ideas that meet the real needs of the reader.

Ultimately, the best ebook ideas will live at the intersection of what you want to write about – and what your readers want to know more about.

How to choose an e-book idea that readers will love (screenshot)

If you can find this area of ​​overlap, try your best to crack the code to learn how to write an e-book that has serious income potential.

Speaking, you can also reach a point where excessive analysis leads to inaction. If you still feel conflicted when choosing a pool of multiple e-book ideas that live at the intersection of your own interests and the desires of your audience, my advice is to go with the gut and choose the topic you find most appealing.

Competition research

This advice applies to any content you create writing a blog post up to the creation of e-books, courses, webinars, etc. Before you start a new project, study your competition. It’s always a good idea to see what others have already written, how they wrote it and how successful it has been.

Find ebooks on topics that focus on Amazon to find out how many results there are, how the titles are framed, and see the number of purchases (or reviews) in those books:

Screenshot of competitors' research (Amazon book search results)

Take a walk through the ten diaries in your niche to see how well they also covered the topic.

  • What exactly are the topics they covered in the e-book format?
  • Were e-books well-written?
  • Are there obvious gaps and shortcomings that you can do better?

Калі вы толькі вучыцеся пісаць электронную кнігу, і гэта будзе вашым першым – рэкамендаваць адмяніцца ад тэм, якія ёсць у вашай нішы, якія ахоплены сотнямі (ці тысячамі) людзей у фармаце электроннай кнігі.

Гэта кажа, што не варта нарэшце напісаць электронную кнігу па тэме, якая мае відавочны попыт, але хутчэй, каб вашы намаганні у вашай першай электроннай кнізе лепш выдаткаваць на больш нішавыя тэмы (з больш нізкай канкурэнцыяй), з якімі можна даведацца і нарасціць імпульс.

Напрыклад, калі хто-то не адаптуецца ў вашай нішы, проста перамагчы гэтага чалавека сёння стала нашмат складаней. Не варта траціць свой час, як пачатковец пісьменніка-электронных кніг, займацца гэтай самай тэмай – інакш можна атрымаць унікальную электронную кнігу, якая яшчэ лепш.

Аднак вы можаце выявіць, што электронныя кнігі ў гэтай тэме занепакоены, лічачы, што яны напісаны не вельмі добра, альбо прадастаўляюць вельмі абмежаваную інфармацыю. У гэтым выпадку, гэта сапраўды можа стаць цудоўнай магчымасцю напісаць нешта, што сапраўды дае значна большае значэнне чытачам у гэтай прасторы.

  • Што адносна папулярная тэма не мае Ці задаволены ў вашай нішы?
  • Што вы думаеце, што было б цікава людзям, але пра іх ніхто шмат не піша?

Калі вы можаце гэта высветліць, то націсніце ўдар сапраўдны мілая пляма з вашай тэмай, каб напісаць электронную кнігу.

Адзін невялікі нюанс гэтага правіла – калі пераўтварыць доўгую публікацыю ў блог у бясплатную электронную кнігу, якая можа быць прапанавана як загружаемы рэсурс для вашага блога (напрыклад, мой бясплатны блогінг кніг).

Карысць гэтай тактыкі заключаецца ў тым, што некаторыя з вашых чытачоў, якія могуць спяшацца, часта аддаюць перавагу захапіць PDF-версію электроннай кнігі больш доўгай публікацыі блога, да якой яны могуць вярнуцца, як, напрыклад, мой даведнік пра як пачаць блог.

Зрабіце даследаванне ключавых слоў, каб вызначыцца з назвай электроннай кнігі

Прасцей кажучы, даследаванне ключавых слоў Шмат хуткі працэс даследавання, які выкарыстоўваюць шматлікія блогеры Ідэі паведамленняў у блогу якія ў большасці выпадкаў гарантаваны, каб генераваць трафік – каб пацвердзіць, што гэта людзі ужо пошук тэм, якія разглядаюць пытанне аб напісанні.

Я рэкамендую скарыстацца бясплатным інструментам даследавання ключавых слоў, Ідэі Twinword, для спіна:

Інструмент даследавання ключавых слоў (скрыншот галоўнай старонкі ідэі Twinword)

Вывучэнне ключавых слоў перад тым, як навучыцца пісаць электронную кнігу і сапраўды пагрузіцца ў сістэму, дапаможа вам вызначыць, што людзі ўжо шукаюць (што тычыцца тэмы вашай электроннай кнігі), а таксама вызначыць найлепшыя ключавыя словы ці фразы, якія можна выкарыстоўваць у назве. , каб прыцягнуць больш чытачоў.

Калі вы пішаце электронную кнігу, вы павінны абсалютна выкарыстоўваць даследаванне ключавых слоў падчас працэсу планавання, але ў першую чаргу, каб дапамагчы з тытулізацыяй электроннай кнігі – не столькі, колькі вызначыць фактычны прадмет зместу (які, як мы пісалі, павінен зыходзіць больш ад перасячэнне вашых інтарэсаў і таго, чаго хочуць вашы чытачы).

2. Распрацуйце контур (і структуру) вашай электроннай кнігі

Наступным крокам у працэсе навучання з’яўляецца напісанне электроннай кнігі, гэта падумаць пра агульную структуру, да якой трэба імкнуцца, і распрацаваць контур.

Як стварыць контур для электроннай кнігі (скрыншот працэсу выкладаньня)

Які фармат, на ваш погляд, будзе лепш за ўсё падыходзіць для электроннай кнігі, якую вы хочаце напісаць?

Хоць не існуе адзінага фармату, які працуе для кожнага тыпу электронных кніг, вось дзейнасць, якая дапамагае зрабіць вашу электронную кнігу даступнай, лагічнай і зручнай для чытання.

Пачніце з апісання электроннай кнігі

Пачатак з абрыса – гэта цвёрды фундаментальны пачатак любы пісаць намаганні. Гэта ўключае ў сябе выкладанне паведамлення ў блогу, электроннай кнізе, каледжы, інтэрнэт-курс … Вы атрымаеце выгаду з таго, як выкласці свой праект спачатку. Маё кіраўніцтва кс выкладанне паведамлення ў блогу таксама падрабязна дакладна такія ж рамкі, якія вы хочаце выкарыстоўваць для выкладання электроннай кнігі.

Вось як выкласці электронную кнігу:

  • Вызначце асноўныя захады для вашых чытачоў
  • Распрацаваць разумны загаловак (які вымае чытачоў)
  • Запішыце кожнае ключавое пытанне, на якое неабходна адказаць у электронную кнігу
  • Уладкуйце асноўныя тэмы і раздзелы электроннай кнігі
  • Задайце дадатковыя пытанні (даследаванні, даследаванні, даследаванні)
  • Устаўце адпаведныя даследаванні, дадзеныя і дадатковыя крыніцы
  • Перагледзьце, падрэжце і ачысціце абрысы электроннай кнігі
  • Напішыце сваю электронную кнігу

Асноўная перавага, каб пачаць з добра вывучаных накідаў, заключаецца ў тым, што ён дае вам дакладнае ўяўленне пра тое, што ідзе пра яго пісанне, перш чым на самай справе пагрузіцца ў працэс напісання. Вы можаце забраць мой бясплатны шаблон выкладу прама тут:


На гэтым этапе планавання вы можаце вызначыць, якія ўсеагульныя тэмы будуць добра працаваць разам, а таксама тое, што можна выразаць і захоўваць у іншай электроннай кнізе на больш позні тэрмін.

Напісанне накідаў спачатку таксама не дазваляе вам цалкам сысці з-пад тэмы падчас працэсу напісання… альбо страціць усялякае пачуццё рэчаіснасці, спрабуючы скончыцца ноччу. яшчэ адзін раздзел.

Выберыце загаловак, які прымушае людзей купляць вашу электронную кнігу

Гэтак жа, як людзі заўсёды будуць судзіць кнігу па яе вокладцы, яны таксама выбіраюць кнігу па яе назве.

Вось некалькі хуткіх парад, якія дапамогуць вам выбраць найлепшы загаловак для вашай электроннай кнігі:

  • Пайшоў родавы. Напішыце загаловак, які вылучаецца з мора іншых электронных кніг, і напішыце рэплікі ўжо напісанай кнігі.
  • Падбярыце загаловак, цікавы чытачам. Займальныя назвы звычайна ўключаюць у сябе такія элементы: эмацыянальны зварот, загаловак, які прыцягвае ўвагу людзей, тое, што выклікае ў людзей цікаўнасць, жартаўлівая ідэя ці гульня на словы.
  • Выберыце загаловак, які лёгка запомніць. Калі чытачы вашага блога (альбо пакупнікі на Amazon) прачытаюць загаловак вашай электроннай кнігі, але набылі яе адразу – яны могуць паспрабаваць яе шукаць яшчэ раз пазней, таму яны выплачваюць дывідэнды, калі назва вашага электроннага кніга запомніцца і запамінае.
  • Уключыце асноўную фразу ключавых слоў. Памятаеце даследаванне ключавых слоў, якое вы рабілі пры пацвярджэнні агульнай тэмы электроннай кнігі? Не забудзьцеся ўключыць хаця б асноўную (найбольш важную і актуальную) фразу ключавых слоў прама ў назве электроннай кнігі, каб чытачы імгненна даведаліся, пра што гэта.
  • Шукайце натхненне ў іншых запамінальных назвах. Ці чытаюцца кнігі, у якіх загалоўкі ніколі не забываюцца? Зрабіце натхненне ў тым, што лепш за ўсё працуе ў гэтых назвах і знайдзіце спосаб прымяніць іх да ўласнай электроннай кнігі.

Майце на ўвазе, што пакуль ваша назва электроннай кнігі there is Важна, спажываючы тое, што можна таксама змяніць пазней, перш чым дата публікацыі – так што працягвайце занадта вешацца з пасадкай на ваш апошні загаловак сёння.

Дрэнна нармальна напісаць усю электронную кнігу толькі з працоўнай назвай, а потым вярнуцца да вырашэння канчатковай назвы пасля таго, як увесь змест будзе напісаны. Акрамя таго, мы значна лепш разумеем усё, што электронная кніга насамрэч ахоплівае.

Напішыце ўвядзенне забойцы

Адзінае, што амаль пра ўсе паспяховыя электронныя кнігі аб’ядноўвае, гэта ўвядзенне, якое сапраўды прыцягвае чытача і стварае астатнюю частку кнігі. Асабліва, калі гаворка ідзе пра электронныя кнігі на Amazon, дзе Паглядзіце ўнутр Функцыя дазваляе патэнцыйным пакупнікам праглядаць некалькі першых старонак электроннай кнігі:

Паглядзіце ўнутр экрана Amazon eBook (Напішыце ўводзіны)

Уводзіны, як правіла, скарочаны раздзел (у параўнанні з астатнімі электроннымі кнігамі), які паведамляе чытачам усё, што кніга будзе ахопліваць.

У прыватнасці, пошукі выкарыстання ўвядзення ў якасці месца для стварэння вашай электроннай кнігі будуць вырашацца на працягу ўсяго часу – і, як правіла, выдатнае месца для вырашэння гэтых праблем за кошт выкарыстання асабістай гісторыі, якая звязвае апавяданне разам.

Напішыце згуртаваныя кіраўнікі

Яшчэ адна вялікая рэч, у якой агульныя электронныя кнігі – гэта згуртаваныя раздзелы, якія робяць вялікую працу, прапаноўваючы ёмістыя ідэі, аргументы ці рашэнні паступова паступова развіваючы кнігу.

Гэта яшчэ адна прычына, па якой вы не павінны проста захапіць кучу выпадковых паведамленняў на вашым блогу і выпадкова сабраць іх як электронную кнігу, якая спрабуе ахапіць некалькі звязаных з гэтым тэм. Хоць кожная кіраўніца павінна быць унікальнай і даваць новую ідэю, яны таксама павінны працаваць разам, каб весці дадому (ці некалькі пунктаў).

Вы таксама хочаце разбіць раздзелы электроннай кнігі на падраздзелы.

Хоць у кожнай главе павінна разглядацца асноўная ідэя, падумайце пра падтрымку кампанентаў у гэтым раздзеле як згуртаваныя падраздзелы, якія лежаць уверх, каб прадставіць пераканаўчы выпадак для вялікай ідэі кожнай главы.

У пачатку кожнай главы вы павінны напісаць уступ, а затым выкарыстоўваць падзагалоўкі, каб разбіць асноўную ідэю на больш дробныя кропкі, якія хутка перайдуць у сапраўднае мяса вашай электроннай кнігі.

Выснова з СТА

У канцы электроннай кнігі вы хочаце напісаць дакладнае заключэнне, якое кружляе вакол вашай асноўнай ідэі. Паспрабуйце дасягнуць гэтых мэтаў сваім заключэннем:

  • Падвядзіце “вялікую ідэю”, з якой вы запусцілі электронную кнігу (праблема)
  • Дыстыляваць і паўтарыць сваё галоўнае вынас, тлумачэнне або аргумент (рашэнне)
  • Дайце выразныя інструкцыі для адчувальнага наступнага кроку, які павінны прыняць чытачы (заклік да дзеяння)

Паспяховая выснова для большасці электронных кніг павінна ахапіць усе асноўныя ідэі – і накіраваць чытачоў да прыняцця выразных дзеянняў па рэалізацыі таго, што яны даведаліся ў вашай электроннай кнізе.

3. Намалюйце ідэальную даўжыню і пачніце пісаць электронную кнігу

Злучыце даўжыню і пачніце пісаць электронную кнігу (скрыншот напісання)

Як доўга павінна быць ваша электронная кніга? Гэта звычайнае пытанне, якое многія задаюць, спрабуючы задумацца пра тое, як напісаць электронную кнігу ўпершыню.

  • Ці павінна электронная кніга быць такой доўгай, як кніга для друку?
  • Ці варта разглядаць даўжыню маёй электроннай кнігі з пункту гледжання колькасці старонак альбо слоў?

Як і ў большасці спраў, адказ на гэтыя пытанні … гэта залежыць па шэрагу розных фактараў.

Такім чынам, маючы на ​​ўвазе гэтыя свабодныя арыенціры, як вы вызначаеце ідэальную даўжыню ўласнай электроннай кнігі?

Ну, можна пачаць, імкнучыся да чагосьці пасярэдзіне … скажам ад 15 000 да 30 000 слоў. Гэта, верагодна, прывядзе колькасць старонак да 60-ці 120 старонак (падвойнае адрэзак), без уліку якога-небудзь адмысловага фарматавання і дадання малюнкаў, выцягванне каціровак або карыстацкай графікі.

Але не адзін памер, які падыходзіць усім прыхільнікам. Такім чынам, задайце сабе некалькі пытанняў, якія дапамогуць вам дапамагчы правільны адказ для вашага ўласнага унікальнага набору абставінаў:

  • Які тып электроннай кнігі вы пішаце?
  • Хто ваша мэтавая аўдыторыя для электроннай кнігі?
  • Які галоўны пункт вы хочаце перайсці – ці ўрок, які вы выкладаеце?
  • Наколькі складаная гэтая канцэпцыя, каб зразумець і прыняць меры?

Гэта поўнасцю адказала на пытанне, але … ваша электронная кніга павінна быць столькі, колькі яна павінна быць.

Калі вы маеце на ўвазе дакладную мэту ў сваёй электроннай кнізе (вы павінны), то, натуральна, ваша канчатковая кропка будзе, калі вы адчуваць сябе ўпэўнена якая выканала вашу місію.

Падарожнічалі па кніжцы на дадатковую даўжыню. Замест гэтага, пішыце карысную, карысную і пранізлівую інфармацыю для вашых чытачоў, каб прыняць рэальныя меры.

Прыклад для ілюстрацыі гэтага пункту …

Мы думаем, што блогер хоча напісаць сваю электронную кнігу блог падарожжаў.

Прыклад напісання электроннай кнігі для вашага блога падарожжаў (скрыншот працэсу планавання)

Падарожнічай кажуць, што наш выдуманы падарожнік-блогер хоча напісаць пра паездкі ў Эдынбург, Шатландыя. Гэтая кніга будзе служыць паглыбленым даведнікам, і наш аўтар хоча, каб яго кніга ўключала папулярныя рэстараны, месцы для пражывання, славутасці і мноства прычын, па якіх Эдынбург з’яўляецца вартым месцам падарожжа для ўсіх сваіх чытачоў.

Замест таго, каб усталяваць для сваёй электроннай кнігі пэўную мэту падліку слоў, яна спачатку павінна спытаць сябе, якой інфармацыяй важна падзяліцца са сваімі чытачамі.

  • Што прапануе электронная кніга, якая прымушае людзей яе чытаць?
  • Чым гэта будзе адрознівацца ад іншых падобных даведнікаў, якія можна публічна прачытаць?
  • У чым унікальная каштоўнасць, якую гэтая кніга абяцае чытачам?

Далей ён павінен спытаць сябе, ці хоча ён даваць найбольш падрабязныя адказы ў кожным раздзеле сваёй электроннай кнігі.

  • Калі яна распавядае пра лепшыя рэстараны, прапануе Ці ёй дастаткова дэталяў, каб дапамагчы патэнцыйнаму падарожніку?
  • Ці будзе яна згадваць толькі адзін ці два папулярныя рэстарацыі, ці яна павінна ўключаць і менш вядомыя стравы?

Яшчэ адно важнае асноватворнае пытанне, якое трэба задаць падчас афармлення электроннай кнігі, – гэта, калі кніга змяшчае лагічны паток з кіраўніка ў раздзел. Адзін раздзел натуральна звязваецца з наступным – і ці адказвае яна на ўсе пытанні, якія ўзнікае ў электроннай кнізе?

І, нарэшце, ці адпавядала яна ўласным асабістым крытэрам таго, што яе першапачатковая місія была з электроннай кнігай? Яна стварыла рэсурс, які сапраўды дапамагае падарожніку максімальна скарыстацца сваёй паездкай у Эдынбург?

У рэшце рэшт, пытанне аб тым, як доўга павінна быць ваша электронная кніга – ці то па колькасці слоў, так і па колькасці старонак – на самай справе не пра знаходжанне “ідэальнай даўжыні”, а пра тое, каб вызначыць, колькі вы хочаце даставіць (альбо даставіць). праз электронную кнігу.

Вы ведалі, што электронная кніга была зроблена, калі вы праверылі ўсе скрыні для асноўных мэтаў – і адчуваеце сябе ўпэўнена, прапаноўваючы нешта чытачам.

4. Падбярыце правільны фармат файла для вашай электроннай кнігі

Выбар правільнага фармату файла для дастаўкі вашай электроннай кнігі – гэта тэхнічнае рашэнне, але пры гэтым даволі простае.

Скрыншот кніг на стале (Вызначэнне фармату файла электроннай кнігі)

Ёсць пяць асноўных фарматаў файлаў, якія павінны разгледзець пытанне аб захаванні электроннай кнігі ў … але незалежна ад таго, як вы адфарматавалі сваю дапрацаваную электронную кнігу, я заўсёды рэкамендую пісаць сваю электронную кнігу (бясплатна) Google Doc—У адрозненне ад дакумента Microsoft Word, таму што файл заўсёды будзе захаваны ў вашай (бясплатнай) хмарнай сховішчы Google Drive як вы пішаце гэта.

Асноўная перавага напісання электроннай кнігі ў дакуменце Google у тым, што вы губляеце сваю толькі копія вашай электроннай кнігі, калі ваш кампутар выходзіць з ладу альбо скрадзены. Акрамя таго, вы змаглі падзяліцца сваёй электроннай кнігай з любымі супрацоўнікамі альбо рэдактарамі, з якімі працавала, паколькі працэс напісання разгортваецца і патрабуе ўсяго, каб можна было перагледзець, дадаваць каментары і задаваць пытанні прама ў жывым дакуменце.

Зараз, перш чым гаварыць пра дапрацаваныя фарматы файлаў, з якімі вы хочаце азнаёміцца, мы распавялі некалькі ключавых умоў, каб зразумець, якія ідуць разам з фарматаваннем электронных кніг:

Што такое кіраванне лічбавымі правамі?

Digital Rights Management (DRM) is a term you’ll most likely come across while learning how to write an eBook—and it has to do with the copyright access of your eBook.

DRM is put in place so that only people who have rightfully gained access to your eBook (i.e. purchased it or signed up for your email newsletter) are legally granted access to see it. In most cases, once a person has purchased your eBook, they’re allowed to view the contents of it.

The specifications of your DRM can also limit where the content of your eBook can be viewed too. For example, if you buy an eBook on Amazon, you’ll likely only be able to view it on your Kindle device or with a Kindle app on an iPhone or iPad, for example. That’s Amazon’s own form of DRM in place, which makes eBooks sold on their platform very secure compared to the alternative of selling eBooks in PDF format to your blog audience.

For most eBook authors (like myself) that are selling eBooks at a relatively low price point ($7 to $15) directly to reader, or simply giving away most eBooks as lead magnets to promote my blog and build relationships with my readers—a simple copyright statement clarifying ownership of the eBook within the first few pages and a reminder in the footer on all pages of your eBook, is usually enough of a DRM statement.

Having a DRM statement on your eBook doesn’t mean that it’s theft-proof either, but it does limit the number of people who take the extra step of sharing your eBook without your explicit permission.

Understanding Reflowable Layout vs. Fixed Layout eBooks

The formatting of an eBook comes in two main categories:

Many bloggers know what it means to have a responsive WordPress theme for their blog. This means that your blog will look great on desktop screens, laptops, tablets and mobile devices. Your blog theme will adapt and move around the text and images—to make it aesthetically pleasing and prevent visual overlap that could otherwise make it difficult for readers to consume your content.

Many eBook formats have a similar decision to make—and when an eBook works across devices, it’s called reflowable.

A reflowable eBook will automatically adjust the font size and move images around to provide a better user experience for reading the eBook on all types of devices.

Example of Reflowable eBook Layout (Responsive)

While most choose to learn how to write an eBook and publish it in a reflowable format, some authors will opt for a fixed layout instead (like a PDF).

This means that text and images will stay exactly where the you place them within your eBook. A fixed layout can work well on a specific device, but does not work well if a reader attempts to transfer the eBook over to another device that the content isn’t specifically formatted for.

So which eBook layout format is better?

Personally, I’ve used both (and still do). That being said, I recommend using a reflowable format for the publishing of most eBooks today, which makes them more useful to the majority of readers. However, if your eBook is very image-heavy, or if changes in the design would lead to a poor user experience, then a fixed layout might be a better solution.

Examples of eBooks that would actually benefit from a fixed layout include things like:

  • Children’s books
  • Photography books
  • Recipe books

Now that we’re familiar with these terms, let’s weigh the pros and cons of the 4 different file formats that you should consider when learning how to write an eBook (and publishing it).

PDF (.pdf) eBook File Format

PDF eBook File Format (Logo)

PDF (Portable Document Format) is a file format that just about everyone outside of the eBook world is already familiar with.

Originally designed and released by Adobe in 1993, PDF files are probably the easiest to publish an eBook in—and for your readers to quickly download & read. You can export any Google Doc or Microsoft Word document directly into PDF file format.

The downside of publishing your eBook as a PDF file though, is that it will not be reflowable, so it’s not ideal if you hope for readers to access your eBook on multiple different devices. You’ll want to design the layout of your eBook for the device you anticipate most readers consuming it on.

Another drawback is that PDF files cannot be sold on Apple iBookstore or the Amazon Kindle store, because they have only the most basic copyright protection, and can easily be shared for free.

EPUB ( eBook File Format

EPUB File Format for eBooks (Logo)

The EPUB file format is widely supported and very popular in the eBook industry. This format can be used to view content on many different devices like computers, eReaders, smartphones and tablets. One major exception though, is the Amazon Kindle… which does not support EPUB files.

Another major pro of this file type is that EPUB files are heavily DRM protected and you can choose whether you’d like your eBook to be reflowable or have a fixed layout during the design and publishing process.

Kindle File Format (KFF, AZW, AZW3) eBook File Formats

AZW File Format for eBooks (Logo)

For eBook authors that are interested in selling your eBooks on Amazon (that should be you), the KFF (or AZW) file format is going to be a must for publishing your eBook.

Amazon previously used the MOBI file format for eBooks that were sold on the Amazon Kindle store, but recently updated this to their AZW formatting (which stands for Amazon Word) in order to give a higher level of DRM protection to eBooks—and to limit access of viewing content strictly to Kindle devices and Amazon-owned apps.

AZW3 is currently the most up-to-date version of the AZW file format—designed to be fully reflowable—and is used on all readers after the introduction of Amazon’s Kindle Fire. AZW3 is more advanced than the original AZW file format and supports more fonts, styles and layouts, which make it a great reader experience on all Kindle device types.

TXT (.txt) eBook File Format

TXT File Format for eBooks (Logo)

If you want to write an eBook and publish it only in plain text (which would make you a pretty rare breed), then the last eBook file format you should consider is the TXT file. That being said, a TXT file is one of the most simple, straightforward and smallest of all eBook formats you could publish in.

This wouldn’t be my top recommendation for a file format you should publish your eBook in, but it could be a valid option for an eBook that’s extremely text-heavy and long, as this file format does allow for a very small file size (which can also be more easily downloaded over slow Internet connections).

What’s the Best File Format to Publish Your eBook in?

Unfortunately, writing and selling eBooks today means that you’ll want to publish your eBook in multiple different file formats.

Giving your readers multiple options is the best call.

  • Listing your book on Amazon? Then you’ll need to use the KFF (AZW3) file format over there
  • Want to offer a clean, reflowable eBook via direct sales to your readers? The EPUB file format will probably be your best bet
  • Prefer to publish your eBook in a fixed layout? A PDF file will be your easiest option

My advice? Use the right eBook design tool (which we’re talking about next) that allows you to publish your eBook in all of these file formats with the click of a button.

5. Design an Eye-Catching eBook Layout (and Cover)

Once you’ve actually written your eBook, the next step is to design the layout and cover of your eBook.


The design aesthetic of your eBook, is going to be an integral aspect of your readers’ overall experience—so believe it or not, the layout and cover design of your eBook both matter quite a lot in the grand scheme of eBooks. A beautiful design with a professional look will increase your credibility and the likelihood that readers will want to share your eBook with others they know.

So how do you design your eBook layout and cover to impress your readers?

Choose a Readable and Attractive Typography

As you’ve probably already done with your blog layout decisions, choose to use fonts in your eBook that people can easily read (and also match your branding).

My recommendation is to go with very common, easily legible fonts like:

  • Arial
  • EB Garamond
  • Josefin Slab

How to Choose the Right Font for Your eBook Design (Screenshot of Font Options)

You do have some more flexibility with your eBook fonts though (compared to the fonts you’d choose for a more public-facing blog). So, depending on the format you learn how to write an eBook and publish it under—and of course the type of device your readers will be using—they may even be able to change the font size and type on their own, anyway.

Use Chapters, Headers and Subheaders

When it comes to writing anything on the Internet, recent blogging statistics show that most people skim text. It goes to suggest that if your blog has huge sections of text and no headers to visually break things up a bit, most people won’t spend the time trying to find the information they want… they’ll simply leave and find their answers elsewhere.

The same principle should apply to your layout when you sit down and learn how to write an eBook that’ll answer your reader’s primary questions—and keep them engaged enough to continue reading.

How to Write an eBook (Design Layout Example) and Screenshot to Organize Ideas

With eBooks, you have a little more freedom to write longer paragraphs than you do when writing a blog post, but it’s still important to use chapters, headers and clear subheaders to visually entertain your readers while they’re navigating your eBook (and it’ll help them avoid overwhelm too). Using this kind of formatting makes your eBook more organized overall and thus, easier to read.

Extend Your Blog’s Branding to Your eBook

Most bloggers work hard to establish a clear brand and make their content visually stand out from the sea of competition.

These decisions range from choosing cohesive color schemes, to fonts, logos, images and even deploying the right blogging tools that match their brand’s perceived image. Your eBook should be a very natural extension of the branding you’ve already started over on your blog.

So for example, I’ve chosen to use a very minimalist design style on my blog here. I also use bold, easy to read fonts, and the color blue is a commonality across all of my pages. I can easily transfer many of the same design elements over to my eBook layout & design.

Here’s the book cover from one of my free blogging books—the eBook titled How to Promote Your Blog:

How to Promote Your Blog eBook Cover Example (Screenshot)

You can see that the cover pulls from some of the key design elements of my blog layout (pictured below), ranging from font types to images, verbiage and more.

Screenshot of eBook Cover Design Matching Branding and Blog Layout (Image)

Your primary goal should be to learn how to write an eBook that’s extremely effective at helping your readers—but a close secondary goal should be to deliver an eBook that also looks and feels like a premium extension of the content already living on your blog.

Include Images in Your eBook

Like clever use of formatting, adding rich images in throughout your eBook will also help make your content a lot more appealing (and interesting) to your readers.

How to Use Images in Your eBook (to Visually Stand Out)

Not only does it break up long walls of text, images can help people connect more easily with your content (and better understand a point you’re trying to communicate).

Design an eBook Cover That People Will Love

The cover of your eBook may actually be the difference between someone being interested enough to buy your eBook—or passing it over and grabbing your competitor’s.

Your eBook cover doesn’t have to be fancy, but it should look clean, professional, appealing and of course match the overall design aesthetics of your blog (if you want to create a clear connection between your eBook and blog… which I strongly believe you should strive to do).

eBook Cover Design Examples (Screenshot of eBooks)

Depending on your blog’s niche, you may need to take more time to work on designing your eBook cover. For instance, if you’re in a creative niche, your audience may expect something that looks like an originally designed graphic (if you’re in the design space), originally shot photography (if you’re a photographer) or otherwise.

If you’re already invested in your community, you should have a pretty clear idea of what kinds of eBook covers tend to already do well in your space. And if you need some inspiration, take a spin on the Amazon Kindle bookstore in your category to see what lessons you can take and apply to your own cover design.

If you’re not comfortable designing a cover for your own eBook, you could easily higher a freelance graphic designer on a site like 99Designs to produce one for you.

99Designs Custom eBook Cover Design Projects

Most eBook cover designs will run you around $199 from the talented designers that’ll compete to win your project on 99Designs, but the high quality end result is well worth the one-time expense. Plus, you’ll own the full rights to your cover design without any strings attached.

6 Best Tools for (Quickly) Designing Your eBook

Designing your eBook is a lot easier when you have the right tools to work with. Here are some of the best eBook layout and design tools you can use to put together a great looking eBook.

1. Designrr

Designrr Homepage Screenshot (eBook Designer Tool)

Designrr is hands down the best new do-it-yourself eBook layout and cover design tool I’ve found in the past few years, which is why I use it with my own eBook layouts (and cover designs).

One of the main appeals of Designrr, is the ability to easily repurpose content that you’ve already created in the form of blog posts, podcasts, videos and PDFs. You can compile your eBook from multiple different sources using their upload tool. If you want to combine a blog post, podcast interview and YouTube video to form one eBook on a subject, you can do that.

You can get transcripts of podcasts and YouTube videos for additional content too (reducing a lot of effort). Then, once you’ve chosen your content, you can upload it into the layout design feature, pick from a library of pre-made eBook layout templates and then edit your design any way you’d like. This part is highly customizable, allowing you to change fonts, colors, formatting and more. You can also resize images and move them to new locations through your eBook.

If you’ve gone through the process of learning how to write an eBook and have it sitting in the format of a Google Doc, you can use Designrr to quickly import it design it into a beautiful looking eBook with just a few clicks. At the end of your design process, Designrr also gives you the option to export your eBook in all of the top formats you could need—including PDF, Kindle, EPUB and HTML.

2. Canva

Canva Homepage Screenshot (eBook Designer Tool)

Canva has both a free and premium version of their tool—and it’s a great option for designing eye-catching visuals, especially for those not especially tech-savvy. With Canva, you can start by choosing from pre-made templates, upload your own photos, use stock images, adjust images, add filters, and add/edit text. Canva is most useful in designing your eBook cover.

Almost everything about their design tool suite is free, but some of the images and custom designs on Canva will cost you up to $1/ea to use. Unlike Designrr, which allows you to export your eBook into a variety of formats, the primary export format you can use with Canva is in the form of a PDF.

3. Visme

Visme Homepage Screenshot (eBook Designer Tool)

Visme is very similar to Canva, but possibly a little easier to use from a user-experience standpoint. It doesn’t take very long to create an eBook with the Visme design tool (and it’s useful for more than just cover designs too).

The steps are fairly easy to follow, starting with choosing an eBook layout template. Visme uses content blocks to let you move around your content where you want. This design software also lets you include and edit graphs, images, charts, visuals, colors and fonts during your layout design process. The biggest downside though, is that Visme only allows you to export your eBook in PDF format.

4. LucidPress

Lucidpress Homepage Screenshot (eBook Designer Tool)

LucidPress is a branding tool, and one of their primary features is an eBook creator that uses a simple drag-and-drop editor. Their eBook design software comes with preset templates that you can choose from, or you can choose a blank eBook format to construct your own from the ground up.

LucidPress allows you to set branding preferences like color, fonts and images that are stored so you can quickly customize your eBook design to match that of your blog. Other features with LucidPress include data automation that allows you to auto-populate information, and easy import integration with Google Docs, YouTube, Drobbox, Facebook and inDesign.

The basic version of LucidPress is free, but they offer premium versions with more advanced features (which you’ll probably want to use once you see them). The main drawback of LucidPress though, is that your eBook can be exported only as a PDF file.

5. Venngage

Venngage Homepage Screenshot (eBook Designer Tool)

Venngage started out as an infographic tool, but they’ve grown to include an eBook creator that’s marketed for “beginner” eBook designers.

Signing up for Venngage is free, and they offer a variety of free templates to use for laying out your eBook. Fonts, colors, images and charts are customizable with their fully online design tool suite. However, as with most of the design-first tools in the eBook industry, Venngage designed eBooks can only be exported as PDF files.

6. Scrivener

Scrivener Homepage Screenshot (eBook Designer Tool)

Scrivener is the classic (oldest) tool for writing an eBook and laying out the design, but until very recently the software has been a bit outdated. Not long ago, Scrivener came out with an update that upgraded the tool to Scrivener 3, which has made it compatible with macOS and they also overhauled the user interface. Other new features include:

  • Epub3 and Kindle export features
  • Custom metadata for including things like checkboxes, dates and list boxes
  • Draft and session progress bars (to monitor your eBook writing progress)
  • Enhanced outlining features

Even with the enhancements to Scrivener in the past year, I’d still rank Designrr as my top choice as an eBook design tool by far—even if only for the fact that you can export your eBook into every file format you’ll need to sell the eBook on various different platforms.

All things considered, Designrr is a great deal more modern and easier to use than Scrivener, despite the fact that the tool has been around for a long time.

6. Sell Your eBook to Your Existing Audience

Who should you sell your eBook to first? The best answer is, the people who already know, read and like your content.

How to Sell an eBook (to Your Own Audience) Screenshot

If you’ve already been blogging for a bit of time, your existing audience is already primed to enjoy more your writing—especially those who’ve opted to join your email list. That’s why your own audience needs to be the first place you turn when it comes to your eBook promotion efforts.

So, what’s the best way to promote your eBook to your audience? Here are some actionable steps for ramping up your initial eBook sales.

Build a Landing Page for Your eBook

Now that you’ve written about the right topic for your eBook, and you’ve chosen a design you’re happy with—the next step is to create a landing page where people can purchase (or access) your eBook.

A landing page gives people a place where they can learn more about you, your eBook and hear exactly why it’s going to be useful for them. They also need the opportunity to either purchase or download it, directly on the landing page. Now, let’s talk about how to make a strong landing page to promote your eBook.

Keep Your eBook Landing Page Short and to the Point (for Free eBooks)

There are times when a long-form landing page can really showcase the benefits of your eBook and sell readers on why it’s worth their investment. This is especially true if your readers are paying for your eBook—and becomes increasingly more important as the price of your eBook goes up in value.

If your readers are already familiar with your eBook—or if you’re offering it for free—then a short landing page will likely be better. For example, here’s a snapshot of my landing page for a set of free blogging books I offer my readers:

How to Write an eBook (Free Blogging Books Landing Page Example) Screenshot

Try to make your writing precise, free of fluff and speak directly to your readers in terms they’ll connect with.

Use a Compelling Call-to-Action (CTA)

Those of you who are selling your eBook, should spend some more time creating at least a somewhat longer landing page that does more selling. It also needs to include a clear CTA that asks visitors to purchase your eBook.

Here’s an example of a landing page that I created for my book The Habits of Highly Successful Bloggers. This is the header image and headline I use to pitch this eBook to readers. It’s simple and straight forward if someone is already primed to purchase my book.

Hero Image and eBook Landing Page Copy (Example Design Screenshot)

However, if this is the first time a visitor has come across my eBook (or content in general), I’ve also included a longer section that tells my story and explains exactly what this eBook has to offer.

eBook Sales Page Screenshot (Habits of Highly Successful Bloggers Image)

This second section of my eBook landing page shows readers what my book is all about, how it can help them in their related endeavors and the clear actionable takeaways they’ll get from reading this book.

It shows them that I’ve been able to be successful at making money blogging—and that I’m using the lessons I’ve learned to help millions of readers do the same over the past several years.

Here’s an example of one of my calls-to-action. After setting the stage for who I am and some of the key benefits of my eBook, I tell readers how they can purchase my eBook:

Screenshot of Call to Action on eBook Sales Page (Asking Visitors to Purchase)

For those who aren’t yet sure, or want more information, I continue on with key pain points that many bloggers experience—like wondering if they’re doing things right, or struggling to find the right topics to write about. I also share more of my personal experiences and opportunities that I’ve had, like being able to work with Business Insider and Forbes, Inc. Magazine.

By the end of my eBook landing page, I’ve shown visitors two more CTAs where they have an opportunity to decide to buy. I recommend spacing these out a bit, to make it as easy as possible for people to make a purchase without feeling like you’re only selling them on the page.

Use a Simple, Clean and Minimalist Layout

Choose a landing page layout that’s clutter-free and easy for your readers to follow:

  • Try using easy-to-scan formatting (and headers) for your descriptions
  • Employ bullet points to help break up your selling points and make them easy to read
  • Use stunning visuals to retain their attention and make your eBook feel premium

Now, let’s look at an example. Hubspot’s free eBook about How to Use Instagram for Business has a landing page that’s a great example of nice, clean copy in-use:

Example of an eBook Sales Landing Page (HubSpot Screenshot)

The images they use throughout the landing page are simple, but professional. They also employ negative space to draw the eye toward certain key aspects they want to highlight, and the use of checkmark bullet points is another fun example of easy-to-follow formatting.

Show People What They’re Getting From Your eBook

Aside from telling people what your eBook has to offer, you can also show them. This works particularly well with image-rich eBooks that have some beautiful content to show off.

For example, Digital Photography School is a massive blog that shares actionable tips and techniques for aspiring photographers. They also sell eBooks to photographers:

Digital Photography School eBook Example (Screenshot) and Preview Image

On their landing pages, they outline the key features of their eBooks, and also include a book preview section—so you can get an actual glimpse of what you’re buying.

Use Email Marketing to Promote Your eBook

After crafting a great landing page, take the next step and share your eBook with your email subscribers.

Take for instance, when I launched one of my paid eBooks (the Habits of Highly Successful Bloggers) to my email list a couple of years ago:

Email About eBook Launch (Announcement)

That one email alone led to more than 350 sales of my eBook on the day I finished writing it.

Your email list is a group of people that are already most connected to your writing and what you have to offer them. They’re the primary group of people who’d be most likely to spend a little bit to gain access to your new eBook content (if it resonates with them and their needs).

Want to take it a step further? My advice is instead of waiting for your eBook to be finished, strive to create some interest on your email list before it launches. Use anticipation to create anticipation of an eBook you’re currently writing. Then, when your eBook finally publishes, your audience is already familiar with the topic—and excited to see if it’s right for them.

Use a Compelling CTA (to Promote Your eBook) Across Your Blog

Another way to promote your eBook, is to place clear calls-to-action asking readers to purchase (or download) the eBook on various key pages around your blog. Here’s an example:

eBook Promotion Call to Action (Screenshot)

You can do this in a number of ways by using:

  • Popups
  • Headers
  • Footers
  • Sidebars
  • Manually inserting CTA text (or images) within your blog posts

These are all locations that you can either link to your eBook’s landing page—or even place a direct buy button if the content topics are directly relevant. My advice is to direct readers to your landing page if they’ll want to learn more about your eBook before making a purchase, though.

If you’re using a free eBook to generate leads for another monetization channel like selling a blogging course, you can send those new subscribers a direct download link straight to their email address once they subscribe and confirm.

Promote Your eBook on Social Media

The right social media channel can be an excellent destination to both build excitement and drive eBook sales.

During the writing phase of your eBook, you can post teasers letting people know what you’re up to (if you have an engaged following, group or community you interact with).

For example, The Prairie Homestead is a blog dedicated to relearning the art of homesteading. With a focus on growing vegetables and cooking from scratch, it made sense when blogger Jill Winger decided to write her own recipe book. Here’s an Instagram post she shared (back in 2018) to generate some excitement for her upcoming book:

Promoting the Launch of Your Book (Instagram Screenshot)

Even before she finally launched her book, she was building the anticipation and sharing her enthusiasm, while growing it in her audience at the same time.

While she technically didn’t write an eBook, and instead created a book for physical distribution, the same exact technique can be applied to promoting your eBook, too.

If you want a (very) detailed guide about generating more interest for your eBook, check out my ultimate guide about how to promote your blog—which dives much deeper into the topic of bringing in readers to consume (and purchase) your content.

7. Expand Your Reach by Selling Your eBook on Amazon

How to Sell an eBook on Amazon (Screenshot of Amazon Sales Page)

Selling your eBook through your blog audience is the first avenue that I recommend to most bloggers. You can keep all of the profits, you have complete control over how your eBook is displayed and distributed, plus you get to retain all of the contact information on your customers (as well as adding them to your email list for further marketing efforts).

After you’ve set your eBook up on your blog though, you may find that you also want to sell it on Amazon. The big appeal for Amazon, is the incredibly large audience that you can reach through their platform—if your book is well-positioned to succeed.

Amazon has over 150 million prime users, and in the first quarter of 2020, it had net sales of $75.452 billion dollars. There’s no denying that Amazon is a juggernaut when it comes to converting sales and is certainly an entity that can lead to an avalanche of sales for your eBook.

My advice? Take a mixed approach of promoting your eBook through your own blog, and after your initial push, work on setting up a listing on Amazon as a secondary source of potential new customers.

So how do you go about selling your eBook on Amazon? It’s not too difficult, but it’s a multi-step process.

Let’s run through the steps here, so you can easily upload your eBook to Amazon and (hopefully) generate some extra sales.

Set up a Kindle Direct Publishing (KDP) Account

Before you can sell your eBook on Amazon, you first have to set up a Kindle Direct Publishing (KDP) account.

Amazon Kindle Direct Publishing Logo (Screenshot)

To do this, head over to the KDP homepage and register your Amazon account. If you already have an Amazon account, you can use your existing login information to sign up for KDP and link your account.

During registration, you’ll be asked to enter the author’s name, payment preferences and relevant tax information (so that Amazon can eventually pay you out as an author on their platform).

Choose a Clever Title and Catchy Subtitle

When you’re ready to publish your eBook on Amazon, you’ll naturally be asked to write your eBook’s title (which if you’ve followed this guide, you’ll have already done a great job with). Let’s examine the listing for Flour Water Salt Yeast: The Fundamentals of Artisan Bread and Pizza [A Cookbook], because it’s a pretty great example:

Amazon eBook Listing Example (Bread Baking Screenshot) Title

You can also choose to put in a subtitle, which is a great spot to further sell readers on why they should purchase your eBook—and give yourself a better chance at including important keyword phrases that’ll definitely help your eBook appear in more Amazon search results.

Write a Great Amazon eBook Description

People come to your Amazon listing to decide if they want to purchase your eBook.

Aside from choosing an enticing title and a well-designed eBook cover, they’ll also look to your book description to decide if it’s something they want to spend their hard-earned money on. Your eBook description should be relatively concise, yet written like a sales page that highlights what makes your eBook exceptional.

Amazon eBook Listing Description (Screenshot of Sales Copy)

It should also clearly outline what they’ll get from reading your eBook—and why you’re the person they should be listening to (purchasing from).

Another important thing for bloggers in particular to do in the description of your Amazon eBooks, is to include a link back to your blog. This is a real opportunity to promote your blog and drive traffic back to your blog. Even if a reader doesn’t purchase your eBook from the Amazon listing, you may be able to convince them to join your email list or purchase something else from your blog.

Choose Keywords for Your eBook

When choosing keywords to describe your eBook, you should take into consideration both Amazon and Google searches. For example, here’s a keyword map that provides recommendations for surfacing your book in the Romance category of books on Amazon:

Amazon Kindle Keyword Examples for eBooks

Know that customers will search on both Google and Amazon for the type of books they’re seeking, and you have the chance to rank for both.

Amazon has a few recommendations for choosing the best keywords to use for describing your eBook. Some of the advice they share include:

  • Combine words in the most logical order (think about the way people might search for something and use that in your keyword description
  • You can use up to seven keywords or short keyword phrases
  • Keywords can be changed or updated in the future
  • Do some research on Amazon by typing in the keywords you’re thinking of and see if they yield similar results to your eBook (if not, try something different)
  • Avoid using keywords that are already used in the book’s metadata

Select Your Amazon eBook Category

Keywords help people find your eBook, but so does selecting the appropriate category for it in the first place.

Amazon allows you to select both categories and subcategories.

The key is to pick categories that truly reflect what your eBook is about (and ideally ones that already have clear demand). Choosing categories simply because they’re popular though, will not lead to greater sales—because people will be frustrated when your book comes up as a recommendation if it doesn’t match their search intent.

Instead, pick trending categories that truly relate to what you’ve spent so much time learning how to write an eBook about. If possible, try to pick categories that also appear to have low competition. Doing this will help you rise to the top in Amazon searches for more niche topics that have higher purchase intent—and can increase your odds of ranking higher in your broader category pages too.

Upload Your Manuscript to Amazon

The next step is to upload the manuscript of your eBook, so it can be repackaged and (soon) distributed as a Kindle book.

Amazon says that your book must be formatted properly and meet their quality standards (which includes the appropriate KPF file format that we covered above).

Amazon Kindle Create (eBook Publishing) Screenshot of Instructions

Amazon suggests uploading a KPF file made with “Kindle Create” for the best results when uploading, or otherwise a Microsoft Word DOC/DOCX file.

Upload eBook Cover Art

Your Cover Art is the next thing that you’ll need to upload.

If you haven’t already created the cover art for your eBook, you can use the Cover Creator tool in KDP to design one—or turn to one of the design tools I mentioned above.

Price Your Amazon eBook

Setting a price for your eBook is always a matter of debate, but there are some things you can to do maximize profits on Amazon in particular.

Amazon eBook Pricing Changes

Recently, Amazon rolled out KDP pricing support, which provides a lot of helpful information to guide you in making an educated decision about how to price your book on their platform. This program analyzes data for books that are similar to yours and recommends a price. This program is still in its beta as of right now, so keep in mind it’s a recommendation—not a requirement.

One funny thing to understand about revenue earned on Amazon is that you have to choose between two royalty rates you actually get paid out on. There’s a 35% royalty rate and a 70% royalty rate option to choose from (weird, I know).

  • If you select the 70% royalty rate, you’ll keep 70% of the profits from your eBook, while Amazon keeps 30% (ideal)
  • If you use the 35% royalty rate, Amazon will keep 65% percent (less ideal)

Naturally, you want to make as much as possible, so the 70% rate sounds like the best choice. However, Amazon’s pricing system is fairly complicated and there are quite a few regulations guiding how you can price your books. Not every eBook is eligible for the 70% royalty rate, and not every country is, either.

For example, to use the 70% royalty rate—your eBook has to be priced between $2.99 and $9.99. It also has to be priced at least 20% lower than a print version of your book (if you have one).

Amazon lists their requirements and information about the different royalty plans, so you can choose the best option for your eBook.

Publish Your eBook on Amazon (and Start Promoting)

After submitting all the information about your eBook, the final step is to save your progress and hit submit on the publishing process.

When you submit your eBook, it takes Amazon 24-48 hours to approve your work. They’ll send you an email when your eBook is approved and will provide you with a direct link to your listing too.

From there, it’s a smart idea to take some of the promotion strategies we’ve talked about here and apply them to the Amazon version of your eBook too—because if the Amazon platform can detect that you’re driving traffic to your listing from external sources, then it’ll be much more likely to surface your eBook higher up in category pages too.

How to Write an eBook in 2020: Final Takeaways and Advice

Are you feeling excited by the challenge of learning how to write an eBook this year… or is it a little overwhelming?

eBook Stock Image of Writing Advice for Bloggers

The goal here isn’t to psyche you out of this potentially lucrative monetization channel, but rather to provide an actionable framework for learning how to write an eBook (and selling it) over the course of the coming weeks, months and years.

Better yet, let’s frame writing an eBook as an exciting opportunity to take your blog to the next level—by driving traffic from new sources (like Amazon) and eventually increasing your revenue.

Here’s some even more promising news: If your first eBook isn’t as successful as you’re hoping, you can always learn from the experience and perform better on your next attempt. Just as the very first blog post you write probably isn’t your best work ever, the same is true with writing your first eBook. Practice and repetition are the name of the game.

As you develop the skills necessary for learning how to write an eBook, each new eBook you produce can be an improvement upon the last.

With time, you can also go back to earlier editions of your eBooks and update them with new information, better formatting and fresh designs.

Have you already written an eBook of your own?

If so, share with us. I’d love to hear about it in the comments below!

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