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Video is becoming an increasingly popular marketing tool, which is why I want to talk about video scripting.

Whether it is used to draw attention to a new product or to explain a video to give a boost to your customer service, the most critical part of the video is the script.

The visual, music and production quality of the video are equally important, but the words the viewer hears are what will persuade him to buy.

Creating an absorbent script

The main difference between a script and other marketing material is that it should be written in spoken English.

Sometimes, as a copywriter, you will have a book board that will track other times when you will get free management, with graphics and video elements tailored to your scenario.

Either way, it’s important to start where all the powerful writing of marketing begins – with the customer.

What do they want?

How will a product or service help them?

How will it improve their lives?

These are the areas that your scenario should focus on, more than the features of the product or service you are trying to sell.

Bol vs. pleasure

Once you have the answers to the three questions above, it should be easy to identify the major pain problem (i.e., problem) that the customer is facing to encourage a search for a solution.

The most powerful videos highlight this issue, and then we continue to show how the product / service will mitigate it.

For example, if the main benefit is saving time, you could talk about having to work late and all social and family events being missed when someone fell asleep at their desk with dark circles under their eyes.

Use of spoken word

It is important to remember that your scenario will be talked about. It sounds obvious, but it is very easy to fall into the trap of poor English writing.

Do you follow her?

You see, normal copying includes all the usual grammar rules associated with written English, but so does the script. Otherwise, it’s just as important to write as you say.

To make sure your script doesn’t sound as subtle (as will happen if you stick to written formalities), read it aloud and adjust it to make it sound like natural speech.

How long should your scenario be?

It’s tempting to try to cover everything in your video, but it’s important to understand that you’re not making a movie.

The whole purpose of your video is to tempt the viewer to want to know more, so he should provide enough information to increase their appetite.

I always recommend that the videos be up to 90 seconds long, which is roughly the equivalent of most people’s attention spans, and longer than that and risk getting bored and wandering.

A call to action

Don’t let the script or your visuals pop you up in the end.

Replace your main points, visually and audibly, to make sure the benefits are brought home, then tell your viewer to get in touch. The final image of your video should be your web address, phone number and email address.

If you forget that bite, how will they know how to get in touch with you?

Videos are fantastic marketing tools, but it’s important to remember:

· Who you create for them (i.e. your customers)

· Write your script in spoken English

· To ensure that your video does not exceed 90 seconds

· End with a strong call to action

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Source by Sally Ormond

 

 

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