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It’s no wonder where market trends are headed with the continued growth of e-commerce platforms like Amazon. bonanza, i eBay, Forecasts indicate that B2B ecommerce sales will continue to grow at the same rate for years to come.

How To Get Started With An Ecommerce Business In 2018 - A 10-Step List! Make a living from home

More and more people are buying their sofas and delivering products directly to their door within 1 to 7 days. Amazon now offers one-day shipping on many products, and the news is that they are working to implement a 30-minute delivery using unmanned drones. It couldn’t be better.

However, some may feel sad that many major retailers like Macy’s and Sports Authority are closing their stores and focusing solely on online retail.


A social event with visiting the store and getting a feel for the materials of the items you are buying is lost. Instead, you need to rely on customer reviews, product images, and descriptions, and hope for a good return policy if products don’t live up to expectations.

The eCommerce business is booming – a great business opportunity!

For a person with an entrepreneurial mindset, there is a great opportunity to enter the e-commerce market and start selling products or services online.

Keep in mind, though, that starting an e-commerce business is a tough job with many steps and decisions to put together. Before you set up an ecommerce store and get into messy brand building, you’ll need to take some basic but key steps.

How To Get Started With An Ecommerce Business In 2018 - A 10-Step List! Make a living from home

Step 1. Think of a good name for your business

The name of your site and the legal name of your business need not be identical, but adhering to it has its advantages. Imagine a name that refers to your business and is easily branded.

By branding I mean marketing. Choose a name that sells easily and describes your niche. If you can’t fit this into your actual business name, a tag line is a good option. An example of a tag line – in this case appropriate for the auditory service or, perhaps even better, the emotion support group – can be shown as:

“We are your ears when no one listens anymore”

If you do not have a specialized niche and sell something, it would be a good idea to use a common name with words like “business / business” and “store / purchase”.

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Step 2. Register your business

Choose a business name and register your business. There are legal protections and tax breaks to include, so you need a little more time to consider. In the end, it will definitely pay off.

Here are the different business structures:

  • The sole owner
  • Partnership (if you have a business partner)
  • LLC
  • Corporation

Being a sole proprietor can be a bit risky. If your business is ever sued, a court can confiscate your private property if your business does not have enough to cover its debts.

However, both the corporation and the LLC separate you and your assets from the business and provide other tax benefits.

Step 3. Get a Resale License / Certificate

To sell branded products online, you must apply for a resale / license. The purpose of a resale certificate, also known as a tax exemption certificate, allows you to buy goods through your business without paying your local sales tax.

Due to the fact that you do business online and will have customers from all parts of the US, you must register and receive a certificate in the country where you currently reside. Just contact your local tax office and you will receive your receipt within 8 days of your application.

You do not have to apply for resale if you choose to privately label your own products or use dropshipping. Make an early decision about which ecommerce business model to use.

Will you produce and privately label your own product? Do you only sell branded items? Or a crusher? They all have advantages and disadvantages, so you need to carefully consider what would be the best option for your business.

You can read about different business models in my previous articles:

Ecommerce Lessons Learned – Online Retailing is the Way to Make Big Sales From Amazon!

⇒ Is Dropshipping Legit? Advantages and disadvantages stated

⇒ How to Sell on Amazon for Beginners

Step 4. Get your employer ID

You will need an Employer Identification Number (EIN) to open a commercial bank account and file a business tax next April, even if you do not plan to have employees.

Your EIN is a bit like your company social security number. It is a unique number that identifies your business and helps you file important paperwork.

Step 5. Select a niche product i
Evaluating your idea

Before you start looking for products, it may be a good idea to consider what your store will represent and who your ideal customers are. Once you know which way to go – what products you will offer and what your market is – you have to evaluate whether it will be realistic to implement your ideas or not.

To check this again, start by searching for your products or in a niche Google Trends. With Google Trends, you can check product demand, years back and around the world.

You can also check customer reviews of similar products or the actual brand product you want to sell to find out if it is a good product and is still popular.

If the product solves the problem – even better!

If you are planning to sell bargains at Amazon, you can specify that the product sales rank is to be the judge. Any sales rank below 50,000 is considered a good selling unit on Amazon. There is software you can use to check the monthly estimated sales associated with your product sales rank. Junglescout has a free sales estimator you can use.

You click on the main category of your product (in this case Electronics), add a sales ranking number (number 200) and get an estimate of monthly sales (3858). Simply!

Another good software for finding profitable products for sale is Amazon sales appraiser, The Sales Estimator allows you to check the monthly sales volume of a product using ASIN. ASIN is the marker that Amazon gives the product.

In addition to the sales estimate, you will also see the number of sellers, so you know the level of competition you are facing, which is a convenient way to find out if a product opportunity is worth taking advantage of before you place an order with your supplier.

You can also check the historical price and quantity of the product since it was added to our database. This way you will have a better idea if he is likely to be successful in the future.

Finally, you can check the keywords that people are searching for in connection with your product or niche with the help of which Google Keyword Planner To use this software, you must register for Google Adwords account. You can sign up for free.

Step 6. How to do business?

Your own ecommerce store? Amazon or eBay?

Decide if you want to create your own ecommerce store or just want to invest in sales Amazon and / or eBayThere are both disadvantages to both options. Let me introduce you to a few.

Advantages with Ecommerce Store

1. You don’t have to pay for any referrals and storage costs, which gives you a much better profit margin than all sales.

2. You have something to show when dealing with distributors / suppliers. You will look like a more respectable business with a website.

3. You can market your products and products through search engine optimization, which is a free and great marketing tool if you do a good job of optimizing your product pages.

4. You can create a niche website and also blog about topics related to your niche and thus gain more customer traffic and interest.

Weaknesses with Ecommerce Store

1. It cost money to hire a web designer to build an ecommerce store. You also need to pay for your domain name, web hosting and maintenance by adding new product listings (if you can’t do it yourself).

2. You can use a web platform like Shopify to choose from pre-designed websites where you only need to add textual content and product images. However, you often have to pay an additional monthly fee to use these platforms.

3. You need to invest in marketing your ecommerce store. You won’t automatically reach your visitors, so you’ll initially need to invest in different marketing efforts. For example, you could use: Google Shopping ads, Facebook or Instagram ads.

4. It takes more time and effort to manage an ecommerce store by adding new product listings, keeping track of and updating inventory, removing old products, optimizing all product pages, and so on.

5. You have to deal with customer service and delivery yourself.

You can read more in this article:

Do you need your own ecommerce store to build
Successful Ecommerce Business?

Benefits of Selling on Amazon and eBay

1. You can take advantage of the already existing stream of Amazon and eBay users.

2. If using Amazon FBA program, Amazon takes care of customer service and delivery for you. You just have to send the list to their warehouse and they will take care of the rest.

3. It will automatically see you as the reputation and credentials of Amazon and eBay.

Poor sales on Amazon and eBay

1. Your profit margin will be much lower because of the referral fee. Amazon takes a 15% referral fee and eBay 10%. This is only valid if you run the supplies yourself and take care of shipping.

2. If using Amazon FBA program, my experience is that Amazon charges about 45% – with a referral fee and other storage fees included and possible excess inventory. Previously, we were counting on 30%, but Amazon was always charging us more, so now we’re counting on 45% for Amazon’s total costs. This way we know that we cover all possible costs and will be pleasantly surprised if Amazon charges less.

3. Like anywhere online, there is a lot of competition here, especially on Amazon and eBay. Many sellers are entering this field which makes the market more saturated. Sellers are underestimating and lowering prices, and as a result, profit margins continue to decline.

To resolve this issue, you should try early to find good suppliers / distributors for the products you plan to sell. Try to build good relationships with them to get even better discounts and future loans.

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Try to think scalable from the beginning

If you plan to sell branded products, you must ensure that your distributors are authorized to resell the brand in order to be approved for Amazon, You will need to provide Amazon with a final invoice from an authorized distributor / supplier, and possibly a letter stating that you are allowed to resell the brand.

You can read more about online retailing and the brand approval process in my previous article:

E-commerce lessons learned – Online retail is the way to make big bucks on Amazon sales!

If you decide to create an e-commerce store, there are hundreds of e-commerce shopping platforms out there. Choosing the right software is not easy. You need to carefully evaluate things like loading speed, capabilities, compatibility with different payment gateways, compatibility with your business structure, web developer skills, SEO custom features, etc.

As mentioned earlier, Shopify a good alternative is if you don’t have the skills to build an ecommerce store yourself. For you who have web design skills WordPress WooCommerce is a great option.

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If you need help developing an ecommerce store in WordPress, I’d be happy to help you with a discounted price. I have many years of experience as a web and graphic designer. You can email me directly at [email protected].

Step 7. Make a business plan

This is not an inspiring part of the process, but it pays to spend a little more time. Creating a business plan at this stage, before launching an ecommerce store, could help you see the bigger picture and chart a strategic course for future growth.

Even if you have been in business for a few years, it can be good to shift your business and think outside the box. This can help you discover new ways to market your business and find new products that will increase your revenue.

A complete business plan should include a database and include the following:

  • Abstract
  • Company Description
  • Market Analysis
  • Operational plan
  • Organization and management
  • Products and services
  • Marketing and sales
  • Financial projections
  • Request for funding

You can find easy and functional business plan templates at SBA Create your business plan. This service is free and very educational with gradual introduction.

Step 8. Branding Your Business

Think about how you want to visually represent your business. Create a logo and graphic design template. Decide what fonts and colors you want to use to promote your business and stick to your design.

If you continue to change the logo and design template, customers will become confused in identifying your business.

You want to make it simple but descriptive. A short logo line may add an additional description of your business. If you can’t do it yourself, there are some low-priced designers to hire

Fly and stay cheap!

Step 9. Drive traffic (buyers) to your product listings

How To Get Started With An Ecommerce Business In 2018 - A 10-Step List! Make a living from home

It takes time, capital and effort to market a new eCommerce store. If you do not have the time or knowledge, it may be a good idea to hire a specialist to assist you. According to marketing expert Darren DeMatas, it takes about 100 days to tow and about 9 months to achieve significant growth. At about the same time, it is necessary to make a child.

Create an email list

No matter what or how you decide to sell yourself, I highly recommend creating an email list. To do this, you can put a free free user or discount on your website. An example is a popup that says:

“Get 10% off your first order when you sign up for our newsletter”

Campaigns on social media

You can also launch a social networking campaign to attract subscribers or host a gift where your client’s email address is registered. Gifts have the advantage of boosting your brand and product visibility, while emailing is something you can work on regularly, offering different sales and discounts on products.

Incentives from well-known bloggers

You can also use incentives from famous bloggers. You can offer lesser known bloggers a sample product in exchange for viewing it on your blog. More famous bloggers are likely to require payment to mention your product on their channels.

Affiliate marketing to increase sales

Another way is to look into affiliate programs and affiliate marketing to grow your brand. Create an affiliate program where you offer affiliates a percentage for each sale they generate when selling your store and e-commerce product. They are there WordPress plugins that you can use to manage a referral program, such as WPAffiliate.

You can look for options like to market your affiliate program JVZoo. Clickbank. Liaison Committee, and so on.

Step 10. Get supplies or delivery

You do not need to think about stockpiling if you are buying stock. This is one of the major benefits of dropshipping. You don’t need that much capital to get started. If you want more information about this ecommerce model, check out my blog post:

⇒ Is Dropshipping Legit? Advantages and disadvantages stated

Although your profit margins are often lower and you also need to place your trust in the hands of other sellers / suppliers to ship the products on time. If you do not, you may be penalized too late for shipping Amazon and eBay, Both Amazon and eBay keep statistics on specific metrics that you need to complete to keep your reseller account.

I made a mistake with dropshipping AliExpress without real knowledge of the vendor and he got a bunch of crap toys that needed to go straight to the trash. In the end, I had to give back to all my customers before and after the holidays.

Not good and very expensive!

There are several reasons why you should not fall AliExpress, You can read about them in my blog post:

⇒ Don’t ship with AliExpress on Amazon!

Please make no mistake and make sure you have a good relationship with your dropship supplier. Always at least request a sample from the supplier AliExpress or Alibi BEFORE you send anything to your customers. I was too eager to catch the very popular toys for sale before the holidays. I didn’t have time to wait for a sample, and God … I was in a disaster.

this license plate

Whether you have a lot of product storage or use it somewhere Amazon FBA, make sure you have enough inventory to run. This is a balance that can be problematic when you use Amazon FBA because you don’t want to hit the extra cost if your inventory doesn’t sell out fast enough.

It is generally better to have too much stock than not enough. Keep an eye on how your sales are increasing so you can be smart in future orders.

Step 11. Importance of customer reviews

What is very important after you go into an ecommerce business are customer reviews. Not only will they be goodwill for your business in the sense that people love your product, but also get a better rating Amazon, This will increase the level of your sales performance, and with it Amazon will give you more and better exposure.

The survey found that there are only about 5 percent of buyers who actually leave a review after a purchase. For more reviews, I recommend using FeedbackGenius, This software will help you send automated emails asking Amazon customers to leave for review a few days after purchase. This can be very effective in getting a better seller and product rating, which in turn will boost your ecommerce.

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If you’ve completed 10 steps, you’re now ready to go. Exciting!

I wish you all the luck in starting your ecommerce store. We hope you see sales moving fast enough. If not, you need to rethink your business model and marketing strategy and then jump to it again.

Do not give up!

It takes time to create a financially rewarding business, regardless of the type of business. It’s not a walk in the park. You will most likely face certain problems on the path to success, but the most important thing is to learn from them and move on. Never stop grinding.

Good luck in starting an ecommerce business!

Stina Pettersson
The future is your creation
E-mail: [email protected]

    About the author

    Stina Pettersson - The founder of the future is your creation

    Stina Pettersson is an ambitious entrepreneur working toward her goals as an affiliate marketing / blogger and web and graphic designer.

    Stina Pettersson is originally from Sweden but has lived in the US for the past 6 years. The American trip began in Miami, Florida, and recently moved to Austin, Texas.

    Stina was a professional dancer for 21 years, but after ACL surgery on both knees, she was forced to slow down and now enjoys dancing as a hobby.

    She recently returned to her roots with her beloved horses and also loves long walks in nature with her two cute dogs, Max and Abigail.

    Stina has the gift of receiving communication from spirit and alien world which she also likes to share with her readers.

    “My main goal is to maintain a flexible lifestyle, where I set my own schedule. Although I work hard, I love what I do every day and also have the opportunity to help other people, which is a huge gift. “

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