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Introductory note: Fundera exists to help you make better business decisions. For this reason, we are confident that our editorial integrity is not affected by our own business. The opinions, analyzes, reviews or recommendations in this article are for our editorial team only.

Like starting any business, starting an e-commerce site is not easy, but the goal of setting up, running, and maintaining websites where entrepreneurs, designers, and creatives of all kinds can sell their products is now more achievable than ever.

E-commerce companies – which are companies that deliver goods, services and funds online – manage gamut in size and scope, from retail behemoths like Amazon to Etsy craft sites. Online shopping is just one of the a lots of an arena that has experienced strong growth over the past five years. According to the Shopify survey, e-commerce was responsible for $ 1.3 trillion in global sales in 2014, and other e-commerce statistics expect that number to increase to $ 4.8 trillion by 2021, meaning that trade, as we know it, is moving in that direction.

Depending on the type of business you are in, it might make sense to start your business’s e-commerce side ago consider all masonry and masonry settings. However, there are some key differences in the approach to starting an e-commerce business, as opposed to traditional business.

“You really need to build trust with ecommerce because people don’t see you personally … so they might be skeptical,” says Roxanne King, owner Holistic mom, a long-running e-commerce website that sells King’s own natural beauty and skin care products. “The good thing is that with blogs and social media, it’s easier than ever build that confidence. Give them an inside look at your life and your business, and they will want to support you. “

Before building trust with a prospective clientele, you will need to lay the groundwork by filling out the proper paperwork and checking compliance with all the agencies you need – just as you would with a business in a physical location.

Getting Started with an Ecommerce Business: Working Through the Red Ribbon

There are several basic bureaucratic hoops through which you will skip the path to start an ecommerce business.

They include:

  • Selecting and registering a business name.
  • Domain name and business website lock – A good business name is not worth it without a good website name.
  • Choosing the business structure that best suits your needs, including sole proprietorship, partnership, LLC or corporation.
  • Obtaining a Personal Identification Number (EIN), necessary even for non-employee companies.
  • Obtaining business licenses and licenses because doing business online does not exempt businesses from the need for a sales tax or a home business license, depending on the country.

At this point, the brick and mortar can get started and provide real estate or commercial space for their business. E-commerce owners, on the other hand, must start building their online presence.

Make your ecommerce site easy to use

Back in 2011, King – already a respected healthy lifestyle blogger – began making and refining his own natural skin care products at home during pregnancy and years of trouble with commercial preservative-filled products. It was only a few years later that she made the transition from giving her homemade cleaning supplies as gifts for sale in farmers markets and online. That was her start to launch an e-commerce business.

“I would hardly call it a marketplace at first. It was a page on my blog that I called “Store” and I only sold one product for a few months, “King says.” There was a button to pay people with PayPal only, and I got it through PayPal’s website and pasted it on my a WordPress blog. ”

Although her small start was credited as the reason for her future success – she was able to refine the sales and shipping process before moving on to larger sales – in the end she needed a more acceptable and secure platform.

King is now using Shopify, one of the most popular e-commerce platforms, The other three are WooCommerce (currently the most popular solution), Squarespace Commerce and Magento.

These services help business owners create online stores and make shopping easier. WooCommerce, Shopify and Magento can be used as WordPress add-ons to add to your existing site, while Squarespace helps you create a new site from scratch. Here are the fees and details of the different packages from each of the four big sets:

WooCommerce

Free to download, Woocommerce has free themes to use, but additional premium rewards start at $ 39. There are additional extensions that range from free to $ 249. Some technological knowledge is required.

Squarespace

This all-in-one solution comes with two levels of ecommerce – a basic $ 26 a month or an advanced $ 40 a month. No technological knowledge is required to use Squarespace.

Magento

As an open source framework, Magento requires a lot of technical knowledge, but it comes with a free Community Edition or a much more complex Enterprise solution with $ 18,000 a year.

Shopify

Easy to use and integrate, Shopify offers four plans, from Shopify Lite at $ 9 per month to Shopify Advanced at $ 299 per month.

Get ready to increase your costs when running an ecommerce site

While it’s tempting to look for cheaper options when choosing an ecommerce builder, King notes that some additional fees are inevitable – and some pay off. (Keep in mind that Shopify and other services may charge you extra percentages on purchases if you allow customers to pay by credit card. transaction costs can be between 1% -5% relative to volume.)

“Once I opened Shopify, the cost went up to $ 29 a month for the market, plus sales fees, which depend on sales,” she says. “I also use some additional apps for my market that give me more functionality, like the auto-send feature and pop-up upgrade, which cost an extra $ 50 a month.”

Costs are beyond the trade itself. King pays for the cost of hosting his blog and email marketing software, which is increasing based on the number of subscribers. Having a blog with related content is a great way to drive traffic to your site, as well as increase SEO rankings for both, and make your brand more prominent.

You could also consider including customer relationship management tools, such as phone services, email, or chat, to help and retain existing customers and convert visitors into paying customers.

The Key to Starting an Ecommerce: Sharing, Sharing, Sharing

King “two years before opening the store helped start a business, blog” by accident, “and recommends others do the same … Although intentionally!

“I already had so many followers that the customers, when I first offered the product, already trusted me,” he says.

The same goes for social media channels like Facebook, Instagram, Twitter and Snapchat. This type of early marketing is free and can be used to drop tips and get excited about upcoming product launches or unveiling.

Cross-survey your e-commerce platform

King’s Holistic Mom’s products are now on sale at Whole Foods as well as at her expanded outlet. He also carries some of his products on Amazon as a third-party retailer. Small business owners who have their own website but also sell on Amazon – often seen as competition – simply cover every corner of the market.

Amazon is a very small percentage of my sales, but it’s important to be there because some people only shop on Amazon, ”King explains.

There are other benefits of selling through a larger outlet, including the ability to test whether your product will be as popular as you anticipate, lower shipping costs if you fill Amazon enough, and a built-in trust factor that often makes it easier to buy through Amazon customers. Some consumers are still wary of making purchases online, but believe that an Amazon seller has completed their order in a timely manner.

Maintaining your own store and vision is critical to starting an ecommerce business, but don’t rule out using larger platforms to increase sales and branding.

Getting Started with an Ecommerce Business: The Bottom Line

There are a lot of professionals out there to start an e-commerce business, instead of building one.

The initial investment is much smaller, it can be as insidious or insufficient as you want, and online stores have a luxury business 24 hours a day, seven days a week, and for customers from all over the country (or the world if you are willing to ship that far). It is also much easier and cheaper to expand operations if needed.

However, there are important steps to take if you want your business to grow as an online success story. Treat your ecommerce business like any other – obey tax laws, get the licenses you need, invest in customer retention and communication, and save money on creating a mobile platform: King says 60% of her sales come from mobile devices, you’ll win over competitors who do not.

Thanks for visiting our site. As a way of saying "thanks" here's a FREE course on how to make $688 a day online using FREE methods: 

(CLICK HERE TO ACCESS)



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