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Starting an e-commerce business is arduous and requires many steps and decisions that need to be gathered at the right time.

To help you, we’ve put together a comprehensive startup business plan, made up of Shopify’s most popular content. These blogs, guides, and videos are organized based on the most important tasks you will face when researching, starting, and growing a profitable ecommerce business.

I. Product Selection

Finding products for sale

The first step in building an ecommerce store is to know what products you want to sell directly to the consumer. This is often the most challenging part of starting a new online business. In this section, we will highlight strategies you can use to find product opportunities, explore the best places to look for product ideas, and finally, we will look at product trends to consider.

Evaluating your idea

Once you have the product idea in mind, how do you know if it will sell? In this section, we will describe several approaches that active entrepreneurs have used to validate their product ideas and potential market.

Free Guide: How to Find a Profitable Product to Sell Online

Are you excited about starting a business but not sure where to start? This free, comprehensive guide will teach you how to find great, new products with high sales potential.

Getting Your Product

Once you have a strong product idea, your next step is to figure out where and how to get your products. The following two articles will cover different methods for acquiring your products, as well as the pros and cons of each model.

II. Research and preparation

Explore your competition

You have found your product, evaluated the potential and delivered it to your supplier. You are now ready to write a business plan, but before you get into it, you will need to thoroughly research the competition to know what you are up against and how you can differentiate your business.

Writing a business plan

With competitive research completed, it is the right time to write your business plan. A business plan will be a roadmap to help you put your ideas and thoughts together. A business plan is vital to prioritizing and how to reach new customers effectively.

III. Setting up your business

Naming your business

Aside from finding the right product for sale online, another challenging decision is to identify your business or brand and choose the right and available domain name. These blogs will help you solve these important tasks.

Creating a logo

After choosing a name that is remembered and registering the right domain, it’s time to create a simple logo. On these resources, we will show you several options for creating a great logo for your new business.

Understanding Search Engine Optimization (SEO)

You are almost ready to start creating your online store. Before jumping into it, you should understand the basics of search engine optimization in order to properly structure your site and pages for Google and other search engines.

Building a shop

With a better understanding of search engines, it’s time to build your own store. There are many essential elements to consider. Below we have outlined our basic readings to help you create high-converting pages, write captivating product descriptions, take beautiful product photos, Choose your own e-commerce color palette. and much more.

Remember, if you run into problems setting up a store, you can always enlist the help of Shopify Expert.

Free Reading List: Conversion Optimization for Beginners

Turn more website visitors into customers by getting an optimal conversion optimization course. Access our free curated list of high impact articles below.

Choosing your sales channels

One of the best ways to reach new customers is to choose the sales channels they already buy from. The right mix of sales channels will depend on your products and your target customers, but there are a number of great options that can complement and support your host store.


Ready to create your first ecommerce business? Start your free 14-day Shopify trial – no credit card required.

IV. Preparing for launch

As you prepare to start your new business, several elements of shipping and fulfillment need to be prepared. In this section, we have read some extensive guides on how to determine your shipping strategy.

It is also a good idea to pre-define your key performance indicators so that once you run, you know what success measures to track.

As a final list, this post covers ten essential things you need to do before launching.

V. Presentation

After starting an ecommerce business.

Acquisition of first customer

Now that you’ve launched, the hard work on marketing your products begins. While many new store owners should consider selling their physical products in person, the rest of digital marketing depends on how well one does: manage targeted traffic. Then we will share various marketing tactics to help you in the first months.

Free eBook: How to grow an ecommerce business through email marketing

Whether you’re just starting out or dreaming about your next big campaign, this email marketing guide will give you insights and ideas to help your business.

Marketing your store

You started well and now you will probably have some sales below your belt. It’s time to get serious and focus. The following posts will help you leverage the best marketing tactics to drive traffic and convert that traffic into sales.

Email marketing basics

Starting traffic from social

Optimizing for higher conversions

Using Insights to Discover Insights

The draft is just the beginning

Building your own e-commerce business is as exciting as it is challenging. At a fast pace, you will learn the point about choosing a product, evaluating its viability, thinking about how to produce it, building an online store, and marketing and selling to new customers. In the process, it may feel like you’re solving a puzzle, but it’s all rewarding.

We hope that following this set of resources will give you a clearer itinerary. As always, the best advice anyone can give is to just get started and enjoy yourself.


Ready to launch your online store? Start your free 14-day Shopify trial – no credit card required.

Thanks for visiting our site. As a way of saying "thanks" here's a FREE course on how to make $688 a day online using FREE methods: 

(CLICK HERE TO ACCESS)



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