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You have an amazing ecommerce site that sells products that you know the market exists for, but if your site does not get the traffic it deserves, it may need promotion. Getting people to visit your website is a huge task, but there are some steps you can take to improve it.

If you are ready to see how traffic is growing, there are six areas you need to start or take steps to improve.

Blogging

A blog is an effective way to improve the SEO of your business, raising it to the all-important search engine rankings to increase organic traffic. Ideally, you should post fresh, original blog content several times a week. It’s how you provide informative, entertaining content to your customers that puts you in an authoritative position.

Social media

Get people to refer to your site by establishing an ecommerce social media strategy. It allows you to build relationships with potential customers before they even visit your website and stay aware of your existing customers. Publishing a mix of selected, interesting posts and promotional content can have a huge impact on your website traffic.

PPC

Pay per click is an effective way to promote your site to target the market when they perform similar searches. From Google AdWords to Bing Ads, you can create a segmented audience that will fit your ideal customer perspective, paying a fee when people click through to your site. PPC puts you at the top of search engine results, boosting your awareness instantly.

Word of mouth

With so much focus on digital, one can easily forget how important the role of word of mouth is. Excellent eCommerce care and customer service can get customers talking about you. Consumers are still appreciated as reviews they know they can trust and recommendations from friends, it’s an invaluable marketing tool. Have an accessible customer-friendly website, procedures designed to improve customer service and products that meet expectations all play a role in this area.

Bulletin

In a bid to promote your …

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Source by Emmett Brosnan

 

 

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