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Growing your brand and attracting customers during the first month of business is crucial, even if it is not profitable for you.

January
18, 2017

7 min of reading

Opinions expressed by Entrepreneur associates are their own.


The thought of making money while you sleep is tempting. Imagine waking up to your highest order of the year coming through e-commerce in the morning. Now consider the feeling of a beach vacation and your biggest sales week of the year.

That’s the beauty of e-commerce. You can work from your basement in Blacksburg, Washington, and someone who lives in Beverly Hills Castle can order your product.

I’ll tell you how I made over $ 1,000 in my first ecommerce month. I’ll also explain how I lost money during that first month of business, which is something entrepreneurs don’t share.

Question

The big problem with startup ecommerce businesses is that they’ll run the site and sit while patiently waiting for orders to arrive. Unfortunately, it doesn’t work that way. If you think it’s going to be that easy, here’s another one. For example, if you write a great book, you need to be sure that it will be distributed to generate sales. Otherwise, your books will lie around collecting dust. The same goes for ecommerce. You need to explain your site and your products, otherwise you will not see orders.

My challenge

The beauty of running a digital marketing agency, Media Media, is that I work with all types of e-commerce. We have worked with everyone, from entrepreneurs who want to make their first sale to national brands trying to improve the millions of dollars they already make through e-commerce.

After working closely with clients on the e-commerce side, my family and I decided to start our own e-commerce company, DermWarehouse. We sell skin, makeup and hair care doctors.

Let’s take a look at performance during my first month of business and talk about the steps you should take at your own ecommerce company to get started generating more than $ 1,000 in sales per month!

Distribution of income

During the first month of DermWarehouse’s operations, we generated $ 2,439.65 in revenue and gained our first 35 customers! Sounds pretty good, doesn’t it? The only question is WHAT WE CAN’T MAKE PROFIT, which is to be expected during the first month of business.

Below is the financial division:

  • Revenue: $ 2,439.65
  • Product Cost: $ 1,463.79
  • Advertising Cost: $ 1,505.88
  • Total loss: – $ 530.02 (2,969.67 – 2,439.65 USD)

Key procedures

At this point, we can serve a few key requirements from our first month of business:

  • We have gained 35 customers and we hope that these customers will turn into repeat business.
  • We’ve generated an additional 60 email addresses through various marketing campaigns, and we believe we can generate sales from those email addresses through our marketing campaigns.
  • We have redirect and dynamic retargeting ads that are implemented for people who visit our site but quit without converting. We hope that some of these visitors who have not yet converted will convert to new customers.
  • Of the 35 orders that were received, 30 were paid for by advertising. To improve profitability, we need more organic sales to get you through the flow because SEO / Organic delivers the best return on investment.
  • This does not apply to the time when my sister (my business partner) and I invested in the business, which can be considered the fairness of sweat.

Enough about me

The reason I wanted to share this information is because most entrepreneurs are not transparent about the finances of their business. They will make a Facebook post to make it look like they are making millions of dollars, but this is rarely the case with most startups. The pains grow before the company is profitable.

I will share with you the steps you need to take to get your business to the point where it generates more than $ 1,000 in sales per month while building the brand at the same time. For most ecommerce companies, initially the most important component is generating sales to gain new customers and gain credibility for your brand.

Write down some notes!

Google and Bing Shopping

If someone searches for a “standing desk” and your product is full on Google with an image along with prices, the person who searches and clicks on your ad has a strong purchase intention.

Make sure you set up an ecommerce site through Google and Bing Shopping. You will need to create a Google Merchant Center account and upload your product feed. There are great additions to e-commerce platforms, such as Shopify and WooCommerce, that will create an automatic feed. Here is a link that takes you in the right direction to set up Google Feed Feed.

Introduce retargeting

E-commerce conversion rate in the US in the third quarter was 2.5 percent. Let’s think about it for a moment. Ninety-seven out of 100 people will give up your site without converting. If you’re not investing in retargeting, you’re doing yourself a favor with all your other marketing efforts. Someone who comes to your site from a Google Shopping campaign might be very interested in ordering from your site, but is buying prices among three different competitors. Your redirect ads could be the difference that reminds them to come back to your site to convert. To re-target, you need to place a pixel on the back of your web page so that you can track your site visitors. You also need to come up with creative ads to accompany the user around. Adwords offers a great tutorial on how to set retargeting.

Turn on dynamic routing

Dynamic retargeting ads will take your retargeting strategy to a new level. You will be able to serve remarketing ads based on the last ecommerce page a user visited on your site! So, if someone is interested in a pair of jeans from your boutique store, they will be served the correct price product. You can even entice them to come back with a special offer or discount!

The Facebook Product Catalog is the perfect place to implement dynamic retargeting. Google and Bing are the other networks you should move forward with.

Good weather pop-ups

With OptinMonster you can create beautiful A / B patterns to capture lead cable without a developer. Let’s say you want to offer someone a 10 percent discount to sign up for your newsletter. You can have different parameters, such as serving a popup window only after a user has visited three pages or been on your site for over 60 seconds. OptinMonster will then dynamically serve the coupon code. FIND OUT MORE

search engine optimization

Earlier in the article I mentioned that our first month earnings would be much better if we had SEO traffic and orders come through the funnel more often. If you are continuously working on increasing the authority of your domain Building trustworthy connections can be one of the most profitable endeavors for your ecommerce business. This is a long process and can take a year to reap the benefits, depending on the competitiveness of your industry.

Never lose focus on growing your organic scale. Patience is a virtue. Sign up for a service like Moz to track search engine positions. If you manage to rank first for the keywords you are looking for that can result in sales, it will bring the best return on investment for your business from a marketing perspective.

Remember email marketing and content marketing, both of which are key when starting your ecommerce site for the first time. If you want to generate over $ 1000 in the first month of business, follow the steps above and you are well on your way to success – it worked for us!

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Thanks for visiting our site. As a way of saying "thanks" here's a FREE course on how to make $688 a day online using FREE methods: 

(CLICK HERE TO ACCESS)



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