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Setting up an ecommerce site is not the end of the business to get into. Effective maintenance is required to ensure that it remains optimized and performs high. A website should be considered an ongoing project, especially in the highly competitive fast-paced e-commerce industry.

Understanding the ongoing requirements that a site needs is critical to growing your business and customer base. We have identified six key areas that you should consider regularly to ensure you get the most value from it.

Monitoring customer journey
Understanding how your customers move and interacting with your site should be considered crucial. This can help you figure out where you are losing customers in your sales funnel and devise improved strategies. It can also identify where your efforts in product development and marketing can be focused, allowing you to achieve better results.

Ask for feedback
Are you currently seeking feedback from your customers? Trends and technology are changing fast, feedback helps you assess where you need to make changes to your site to reflect this. Ask for feedback on different aspects of your business to let you know how your website looks and works. Listening to your customers can help you elevate your business to a higher level by helping you provide solutions.

Update security
Security is a huge problem in the e-commerce market and security updates should be performed as part of routine tasks. Ensuring you stay on top of security challenges not only enhances your business in terms of reducing risk, but can also give consumers confidence to make purchases by offering secure payment options.

Make sure you have SSL
As part of your security updates, make sure you have a valid SSL certificate. It is standard data encryption technology and should be considered a fundamental part of your ecommerce maintenance procedures.

Keep track of the speed and availability of your site
Consumers expect speed today. If your site lasts …

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Source by Emmett Brosnan

 

 

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