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Although Conversion Rate Optimization (CRO) often focuses on driving more customers across the line to complete a checkout, there are also a number of techniques and tactics you can implement to increase your shopping cart values. If you want to increase the volume of transactions on your ecommerce site, along with the value of ordering these purchases, read on for a range of tried and tested tactics that need to be implemented now.

Monitoring and control

If you are still not tracking user visits and monitoring their behavior on the site, you are likely to miss out on a whole host of conversion optimization options. You can use a free tool like Google Analytics to gather a wealth of information about your customers, from the devices they use and how they find you to navigate your site. Use this insight to optimize the customer journey and insert holes in the hopper.

A / B testing

Split testing or A / B testing is an incredibly useful tool to drive conversions. This allows you to customize the various elements of the page (such as the title, call to action or image) and the results used to inform the changes. The two versions are tested side by side – you implement the most successful version and then use it for additional testing and refinement.

Set up product feeds for Google Shopping and Amazon

As an e-commerce marketer, there are many places to consider. If you are already an AdWords advertiser, setting up a Google Shopping feed can unlock plenty of leads. After Amazon, as the world’s largest online marketplace, is a hugely popular product discovery channel – in fact, a survey conducted by Kenshoo in 2017 found that in some instances, Amazon actually eliminated Google’s shopping journey in some moments of the internet, and more than Half of the customers in Amazon go ahead of the search engine.


A BrightLocal survey shows that 85% of consumers believe in reviews as much as they do in a personal recommendation. This means investing time and resources in building and maintaining a strong review profile can significantly improve your brand’s consumer perceptions.

Simple postage

Being upfront about shipping costs is an easy way to boost conversions. There are few online shoppers who would hate to do more than fill their virtual carts to discover that there are huge hidden costs in the form of shipping costs that are not clear until the last screen. Stay up-to-date on shipping costs at every stage of the journey to reduce cart abandonment and bring along sellers like Amazon and ASOS and book and offer simple and easy shipping options in the price range.

Cross Sell and Up Sell

Implementation of Proposed Products & # 39; the feature can help maximize the value of the shopping cart by considering other related products by consumers. Amazon is great at this again – when you look at a product, it will offer packages of similar products that they can buy together, which is a great way for tempting buyers to expand their shopping.

Loyalty programs

Never underestimate the value of loyalty rewards such as free shipping or early sale access. Allowing buyers of percussion for their custom or giving incentives to return is an inexpensive way to collect orders and value orders.

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by Emmett Brosnan




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