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Looking for a way to inflate your site Search engine optimization (SEO), drive more search traffic and increase conversions? If so, we want to learn more about keywords.
These are longer phrases that people search for online, often when ready to buy or looking for accurate information. The best part is that the classification by these keywords is quite simple, so you save time and effort.
We’ll take a closer look at long-tail keywords and how you can add them to your site to drive more traffic and increase conversions.
What are long tail keywords?
Long-tailed keywords are low-volume, hyperfocused keywords that people use when searching, especially when they are ready to purchase or want to answer specific questions on a topic.
Today, the term “long tail” refers to the length of a search query (three or more words), but does not indicate where it originated. Initially, the part of the graph occupied by these types of searches when SEO professionals search for queries is described. Short-tailed keywords are larger search queries that hiss at the head of the graph, while long tails continue on the graph because there are more of them.
Why focus on keywords with long tails?
There are three reasons why you should focus on keywords SEO efforts.
1. They are easier to rank.
Weak websites rank for keywords with long tails because few sites compete for them. For example, a word like “site builders” in Google has achieved nearly 390 million results, meaning they need to beat them all. 1.
The keyword “best site builder for e-commerce,” however, is the best option, as you only need to surpass 8.1 million sites.
2. They have high conversion rates.
People looking for keywords with a long tail usually say they are more into the buying cycle than someone more broadly looking for a topic. These people already know the basic information on this topic and want to answer a specific question. They look more closely and search for retailers, reviews and more, making it more likely to convert keywords with a long tail.
3. They bring you more organic movement.
People who use keywords with a long tail are looking for certain information, so they spend more time on the site they find in the search results. You will get more organic search traffic and reduce bounce rates as they will follow more.
Now that you know what they are and how they affect your SEO, it’s time to learn how to find long-tailed keywords for your site.
How to identify the best keywords with a long tail
Use these tips to find the best keywords for your site.
Launch your favorite tool and look at keywords with long tails that are already bringing traffic to your site. Brainstorming, related or similar keywords with long tails to those to which you already belong. Follow those related to the top five that appear in this report as people are already looking for them.
Use Google autocomplete
Google’s autocomplete feature is a useful way to find keywords with long tails because it uses the real words and phrases that people are looking for. So you enter “best site builders …” and Google offers several suggestions like “for artists”, “for online stores”, “for amateurs” and more.
Use Google’s “Searches Related” list
At the bottom of each page of Google search results shows a list of “Search related”. Guess these are other search terms that people used. Each is a long-tailed keyword that can be used to drive traffic to your site.
Ask for an answer
Answer the people is a fantastic keyword research tool that generates query-targeted keywords using autocomplete data that it remembers in search engines. Enter your short tail word on the site and it should display a picture of all the questions people ask it. Here’s what he found for “site builders”.
Image credit: via AnswerThePublic
Upload your answers and get a starting list of keywords with long tails to optimize your site.
Use a tracker tracker
Tools like Google Trends and Explosion theme can help you identify new search trends that you can use to develop long-tailed keywords. Google Trends allows you to search for keywords, while Exploding Topics creates visualizations for different categories of keywords and periods. The company’s weekly newsletter will help you identify keywords with long tails before they explode so you can optimize your site sooner.
After identifying keywords with a long tail, it’s time to create content for them and optimize your existing site. Make sure you choose the right keywords for your SEO strategy. Otherwise you will like it higher conversions and search results for them. Look for search terms that match your business goals and are relevant to your site visitors. The rest is taken care of.