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You have already heard that WordPress is a very popular blogging platform, and it is likely that most of the blogs you read daily are created with WordPress. Although the best blogging software is available, thanks to some great theme developers, WordPress has now also become the best platform for business websites.

WordPress is very easy to learn how to use, it is very easy to customize and grow your business, it is incredibly affordable and allows you to own your own hosting company (versus being scammed for hosting by hosted websites). WordPress.org software is free and you can easily add themes (otherwise known as templates) that integrate perfectly with WordPress, allowing you to build and run almost any type of website in minutes. WordPress themes can give you better websites than people and companies that pay developers thousands of dollars to build their websites. Best of all, outstanding premium WordPress themes typically cost under $ 100. Personally, I was spending over $ 100 a month for hosted web site software that honestly wasn’t as good as WordPress. Using WordPress can easily save you or your company a ton of money that could be better used to market your business.

7 Steps to Finding the Perfect WordPress Theme for Your Business

1. Decide on the type of business website you are looking for. This may sound obvious, but there are WordPress themes available for a wide variety of businesses, from corporate websites, catalog websites, news and magazine websites, e-commerce sites, daily deals websites, photography websites and much more. Some WordPress themes are available that are so good that they might even encourage you to start a business that you have even thought about!

2. Decide on the mandatory features of your site. Most themes come with standard features like multiple color schemes, giving you the ability to easily customize things like fonts and colors, and some pre-designed page templates, but features like Advanced Search, Google Map Integration, Image Sliders, or Sales Ability digital products important to your business? In other words, focus on key features that could be specific to your business or perhaps features that would be a big improvement over your current website.

3. Decide which style type best suits your brand. Want to present your business as professional, fun, modern or high tech? What about minimalist, artistic, daring or retro? Do you want your website to be clean and organized or have a more rough look?

4. Decide on the desired layout of the website. This mode is a little tricky because many of the best WordPress themes can have one look by default, but they give you the ability to be easily accessible from different layout options. If you do not like the default look of a particular theme but have all the features you are looking for, you might want to check if the theme has multiple layout options. Also, it’s often worth deciding whether you want a blog look (usually with a sidebar based on the widget on the right and comment fields below your posts) or a more professional look. A standard blog layout may work well for news (and encourage discussion from visitors to your site), but may not be appropriate for corporate websites.

5. See demo topics. Browse demo topics as if you were a buyer or prospect. Is the site easy to understand and navigate, is it well organized and gives you the search options you would like? Is it easy to browse photos on a gallery page? Does it give a professional picture of the business?

6. Make sure the theme designer offers at least some form of technical support. Some theme companies provide telephone service, while others use email or ticketing for support, while others use support forums to communicate with customers. Any of these options are usually good, but be sure to provide some level of support and customer service. WordPress is easy to use and most themes (especially premium themes) work very well, but you can still have problems or encounter errors. You want to buy a theme from a company or individual that will help you run into the problem 10 months after you buy the theme. Technical support is one of the many features you will get when buying premium, as opposed to using the free WordPress theme.

7. To save a lot of time, instead of digging through the websites of many theme companies, take a look at several online markets that bring together the best WordPress business themes from multiple theme designers in one place.

Summary

When it comes to internet marketing, it seems like the focus of every small business these days is on places like Facebook and Twitter. While social media is an important and great way to communicate with customers and prospects, your website is the real face of your business.

I keep seeing small businesses spend a lot of money on things like pay-per-click ads, Facebook ads, SEO, and more; all of which direct traffic to their websites. When you click on a company website, you are often greeted with a perpetual, confusing and outdated website that the company probably paid a good chunk of the money it made to them in 1992.

You can create the best products, offer the best services, make the best food at any restaurant in your area, or write an amazing e-book, but if your website is not easy to use, easy to understand, and easy to buy from, you’ve probably lost a lot of work . People decide on a book by its cover, and your website is that the cover is & # 39; – this is often the first impression people have about your business.

I recently asked for this while looking for a carpenter / contractor who would do some work on our house. I searched on Google, clicked on some AdWords ads, and repeatedly came up with sites that were worthy of being churches, which is why I literally left their sites literally in seconds. My point was that if these companies & # 39; taking so little care of themselves to pay attention to their websites, I did not want to trust them to renovate part of my house. They may have been amazing carpenters for all I know, but the first impression they made immediately turned me away from them.

It’s easy and affordable to have a great website these days that companies can’t make an excuse not to work, no matter what industry they are in. WordPress and other software features for the site allow almost anyone, with any budget and any level of technical knowledge, to make the site look amazing.

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by Dustin Glass

 

 

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