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Ready to learn how to create your own Shopify store? Maybe you just came up with a wonderful product idea and now you want to see if people are ready to buy it. Well, you’re in luck because you no longer have to be an experienced web developer to build a Shopify Store in less than 15 minutes.

What is Shopify and how does it work?

Shopify might be one of the most famous brands in the e-commerce world, but not everyone knows what this tool is or how it works. Simply put, Shopify is the software you pay to use a SaaS model – in other words, subscribe to the service. If you pay a one-year grant at a time, you will benefit from a slightly reduced cost.

With Shopify, e-commerce owners and merchants can create a website and use a built-in shopping cart solution to sell digital and physical products to customers worldwide. Shopify even offers a system that allows customers to quickly and easily manage things like shipping requests and inventory tracking. Using Shopify, you can gain access to a high-end admin panel where you can see the products you have for sale, write descriptions, process orders, and more.

Editor’s Note: This post was originally published on February 12, 2015 and has been completely updated and updated for accuracy and comprehensiveness.

Shopify prices – how much does Shopify cost?

Here’s a breakdown of the prices for each plan:

Create your own Shopify Store: What are the differences between Shopify and WooCommerce?

If you are looking for an ecommerce solution for the first time, you will probably notice that many more options are available in addition to Shopify. One of the most popular choices is a tool designed to integrate directly with the world’s leading CRM tool, WordPress. WooCommerce is a digital sales solution similar to Shopify, but works exclusively with the WordPress environment.

Although Shopify offers a comprehensive commercial system where you pay a monthly fee to use an ecommerce, web design and product management company, WooCommerce operates in a slightly different way. WooCommerce is an add-on that needs to be installed on a WordPress site.

To gain more insight into what sets Shopify apart from other tools for building an ecommerce website in the market, let’s look at when to use Shopify and when to use another service like WooCommerce to build your store.

When would you like to use Shopify to build your online store?

Shopify is a solid tool for beginners and people who do not want to spend too much time on development. It’s also nice to step away from hiring a developer. You can sell as many products as you want and most companies have no problem scaling.

Read our Shopify review.

Create your own online store: When would you like to use WooCommerce?

WooCommerce works wonders for those interested in the ultimate customization. Since WordPress is open source, you can implement a wide range of plugins and code enhancements to brand your site however you want. It is also feasible for those with little additional developmental knowledge. If you prefer the challenge and want absolute control over the look and feel of the site, WooCommerce is worth a look.

Read our WooCommerce review.

How to Create Your Own Shopify Store with in 15 Minutes

It’s no secret that we think Shopify is a great ecommerce platform, and that there’s a reason why it’s at the top of our list. It used to take many hours to set up an ecommerce store, as well as a lot of knowledge. Today, however, that has changed, and setting up an online store takes only a few minutes. With a few mouse clicks and a little typing, you can set up your own online store on the web.

There is a reason why Shopify is such a popular platform. Perhaps the biggest reason is that creating your first online store has never been easier. In the video below, we show you how to set up your own Shopify online store in less than 15 minutes. If you want to know more about Shopify then you can sign up for their 14 day free trial or read the Shopify review here.

Btw, here is a video created by my colleague Joe. 🙂

If you are reading more, here is a detailed guide for you through:

Step 1: Sign up for Shopify

The first phase of setting up Shopify is also the simplest. All you have to do is sign in to your account.

Navigate to the Shopify website and click on the Get Started button. Fill in your desired email address, password, and store name.

Remember, you will need to choose a unique name for your store, otherwise Shopify will not allow you to buy a domain.

After clicking Next, tell Shopify about yourself by determining how much you plan to sell and if you are already selling. Click the Enter My Store button when it’s complete.

They will then ask you if you want to build a brick and mortar store or an online store. We’ll only do an online store for this guide, so select this option and click Next.

The following page asks you to fill in personal information, such as your name, address and telephone number, all of which are used to configure currencies and tax rates.

create an online store - buy add address

Step 2: Add the product to your Shopify Store

After logging in to Shopify correctly, the software will take you directly to the admin screen for your new site. Here you will be able to start customizing your store and uploading products for customers to browse.

When you go to your Shopify backer, it’s a nice step-by-step process for how to set up your store completely. The first button asks you to add a product, so you must first click on it.

create an online store - buy a dashboard

The Add a product page is similar to what you would see on WordPress. You can fill in details such as title, description, price and supplier. Feel free to fill out any product pages you want. Just make sure you save the product at the end.

Keep in mind that images related to your product can increase your chances of selling, so it makes sense to choose the images that will appeal to your target audience. Make no mistake about neglecting the importance of the visual content of your web pages.

Keep in mind that you can also customize collections or product groups to your individual needs. For example, if you were a clothing site, you could set up a site specifically designed for men’s clothing or specifically for shoes and accessories.

With Shopify, you can arrange for the same products to be displayed in more than one collection, making it easier for shoppers than ever before. When you add a collection to your store, you will be able to choose how its products will be added. For example, you can automatically add products that meet certain criteria to the store.

Step 3: Customize the layout of your site

Go back to the main dashboard and select the Customize layout of your site button. This area asks you to customize anything from logos to colors. This needs a bit of a tease, but the main part you want to focus on is the link that asks you to visit Theme Store.

create an online store - shopify adjust

You can browse through hundreds of topics in Shopify here to make your site look phenomenal.

Although free themes are great, premium themes can be very appealing. Premium themes will come with additional changes, so if you want to dive into the smallest details of how your website looks, it might be a good idea to pay a little more for a professional theme. You’ll also find that you can customize how your site looks and works by accessing the CSS and HTML aspects of the theme. If you don’t have a coding specialist, you can always check out the Shopify Experts page for additional help.

There are plenty of Shopify professionals who specialize in product descriptions, Shopify topics, email marketing and more. You can touch just about anything in the Shopify Experts community.

Here are some things you can change about your Shopify theme:

  • fonts
  • Color schemes
  • Items that appear on the page
  • Related item functionality
  • Slides in the homepage nursery
  • Logos

create an online store - buy store theme

Step 4: Set up your domain

After selecting a template and designing the website of your choice, it’s time to choose the domain that will make your site official and make it active.

create an online store - buy a domain name

Go back to your dashboard and click on the site that asks for your domain to be added. It asks if you want to transfer a domain or register a new one. Choose the domain you like and go through the buying steps. You will also need to specify Shopify to play the payment you want to go with.

Keep in mind that you can buy a domain from Shopify and add it directly to the store, or you can buy your domain name elsewhere and add it to Shopify – it’s up to you. However, you will need to update your DNS records if you are transferring an existing name.

Once activated, you can go to that specific domain and see your website.

While in the main section of your Shopify site, make sure the following information is complete:

  • General: Keep all your information in the settings area, including billing information and legal information.
  • Taxes: Make sure you have a box next to “tax collection” in the Variants section of your site to help with your accounting.
  • Delivery: You will need to click on the “requires delivery” option next to the product to know which products need an extra cost for shipping and packaging. Remember to choose a delivery specification based on weight or choose something that will help you sell as many products as possible.

You can also test your ordering system before you jump into online sales by going to the Shopify Administration section, clicking Settings and opening your payment settings. In the Payments area, turn it off before proceeding, then select a credit card gateway to test. Click “Bogus Gateway” to test and place your order as if you were a regular customer.

Step 5: Activate your payment processor

Click the tab on the left in the Dashboard called Payments. This area allows you to select dozens of payment processors such as Stripe and Authorize.net. Shopify also has its own payment processor that is very easy to implement. Just go through the steps to activate your payment processor. This allows you to accept payments and place these payments in your account.

Payment passes are some of the most important things you will need to consider when building a premium Shopify store. Remember, the approach that works for you will depend on many different things, including:

  • Transaction fees: Most payment gateways will charge you a small fee each time someone buys something on your site. Make sure you go to the entrance that offers you the lowest price possible.
  • Card Types: It’s important to choose a payment gateway that accepts a wide variety of card types and other payment options, including things like PayPal and Stripe.
  • Check-out: Some payment gateways will take down the payment process from your site and to your own server using the form. This payment gateway strategy may be a little safer, but it also presents a great deal of hassle for buyers.

After all is said and done, you can click the Run Website button to keep the store alive. Congratulations! You now have a fully functional Shopify online store.

How do Shopify payments work?

Once your Shopify store is ready and set up, the next thing you need to think about is how you will start getting payments from your Shopify customers.

The Shopify offer offers the Shopify Payment option probably one of the easiest ways to access and manage payments online (read our review of Shopify Payments). A payment system means you don’t have to set up a merchant account with another provider, such as Square or Stripe. What’s more, Shopify Payments integrates fully with your online store, so you can view all your payments as a Shopify administrator.

If you choose to use Shopify Payments to accept cash, you will need to set up something called a “Payment Period”. Basically, this is the time between the day a buyer determines their order in your store and the time when the order funds are sent to your bank account. Funds from orders shipped on Friday and the weekend are usually grouped and shipped in a single payment.

Importantly, just because there is an option to set an automatic payment date on your Shopify account does not mean that you have to wait forever to receive the money. By default, the Shopify payment gateway will give you the money you earned for a given day as soon as those funds are processed and therefore available. However, if you wish to receive weekly or at another interval, you can do so. If you choose a recurring date that you hope will be paid, your payment will be scheduled for that particular day. To schedule your payments:

  • Go to Settings and Payment Providers
  • Click “Manage” in Shopify Payments
  • Click on “Payment Details” in the Payment Plan
  • Click Save

Shopify Payments comes with access to several useful features, such as payment status and tracking fees. Within the administration section of your Shopify account, you can synchronize payments with their orders, and therefore see how much you receive from an individual account. The Shopify Payments system also comes with only one fee – the card rate you have to pay to the card company for the transaction. No transaction subscription.

Many third party payment processors come with the subscription you need to pay along with the price of the usual credit card fees.

How does Shopify shipping work?

We briefly addressed Shopify’s delivery options in the sections above. However, if you are planning to sell physical products from your online store, you will need a plan for exactly how to ship items to customers.

The good news is that Shopify’s builder comes with a built-in package that lets you automatically calculate rates that may suit you and your customers using reliable sources like DHL and UPS. Shopify Shipping lets you quickly process online orders and print valuable shipping stickers without having to worry about problems like resolving add-ons. This is one of the features that make Shopify particularly stand out from other ecommerce site builders.

Unlike other online software solutions like WooCommerce, Shopify has existing arrangements with some of the world’s largest carriers to help customers reduce their customer service costs to the fullest. In addition, the shipping features are included in every Shopify platform to find them, you just have to head to your own settings page and click Delivery.

To get the most out of Shopify Shipping for your business, you’ll need to fill out all the available details that you can. This means listing the dimensions and weights of your products and the variations available. Once your carriers have been connected to Shopify, you will be able to start completing orders for your customers.

There are usually several delivery options below your product information. You will be able to leave your customers to choose the speed you want, or you can upgrade your customer to a cheaper or faster service. Remember, while Shopify gives you the choice of a wide range of shipping options on your background, your customers will only see the calculated shipping prices you have already given them.

How does Shopify Dropshipping work?

One of the main reasons why people like to use Shopify as a solution for building an online store is because it is incredibly flexible. You don’t have to follow a sales strategy by size. With Shopify, there are many different ways to sell the products you like best.

One option is to switch from a standard store and ship strategy to Dropship. Dropshipping is fast becoming one of the most popular ways to fulfill orders on the market because you don’t have to find places to store and manage products before delivering them to customers. Plus, with Dropshipping, there is no risk that you will spend all your money on supplies, only to find that you can’t transfer that stock when you need to.

Dropshipping allows marketers to choose a vendor or someone else from the e-commerce world to do part of the sales process for them. You simply list the item that another person has on your site, and when someone orders a product, you send their details to the company you are delivering to. That company will then ship the item to the customer.

At this point, there can only be a handful of tools available to manage ecommerce CRM. Fortunately, Shopify is one of them. Shopify offers a number of ways you can take credit card dropshipping orders as part of your Shopify plan.

With Shopify dropshipping, you can link digital and physical dropshipping products to your website with services like Oberlo. Oberlo is a dedicated dropshipping application that works exclusively with the Shopify environment. Oberlo will

How does print on demand work with Shopify?

If you are currently learning how Shopify works for you, and dropshipping is not your favorite option, you can always look for other ways to improve your ecommerce store. For example, one of the advanced Shopify features available for today’s customers includes “On Demand”.

If you’ve never heard of Print on Demand before, it’s a lot like Dropship, in the way that you work with a third-party vendor. With print-on-demand, you create a pricing plan with a vendor who customizes white label products for you, such as bags and hats. It’s a great way for Internet companies to add something unique to their sales strategy. Learn more about Print on Demand’s online business strategy here.

Like dropping from Shopify, Shopify’s on-demand print e-commerce solution works through plugins that you can implement in your Shopify experience. There are dozens of tools on the Shopify app store that you can use to customize your ecommerce site. Most of these accessories are very useful and practical. For example, some of the add options include:

  • Printful: Printful is one of the most popular Shopify on-demand printing applications. It offers a wide variety of products and brands to explore, as well as generators that are easily used for make up. In addition to the user interface, Printful comes with access to direct prints of clothing that are great for direct fabric printing, tailoring and sewing, as well as embroidery. With Printful, you’ll also be able to add your features to the overcrowding experience, going beyond product descriptions and unique payment methods with labels, package inserts and more.
  • Lulu Xpress: Another common on-demand printing option, especially for Shopify account owners, Lulu Xpress ensures business owners have all the tools they need to print and distribute and print eBooks. While Shopify’s other basic on-demand printing solutions are for smartphone apparel and cases, Lulu Xpress is unique because it focuses exclusively on books. The great thing about this plugin is that it comes with download options that you can download, and a preview of the price calculator. Unfortunately, there is no built-in editor or a free multi-day trial to check the system.
  • Printify: Printify is another very good solution for people who use Shopify plans to build their website. If you want to enhance your online store with Shopify and are looking for a print system, Printify will give you access to a wide range of white products that you usually can’t find anywhere else. In addition to clothing, you can also find custom jewelry, shoes, watches and water bottles. The Lite plan for Printify is free to use, there is a premium subscription available that will give you a 20% discount on all your products at a base price of $ 29 per month. This might be a good option for some Shopify account owners looking to save some money.

What is Shopify Lite?

If you’ve been searching for Shopify account options lately, wondering which one might be right for you, you may have come across a Shopify Lite account. The Shopify Lite plan is a solution for anyone who already has an existing website who just wants to upgrade to some of Shopify’s top features.

Basically, if you want to sell products without maintaining an entire ecommerce store for your business, then Shopify Lite might be just for you. This plan allows users to sell their items on social networks, add carts to existing blogs, and more. Although available at a very low cost, the plan comes with access to all the standard Shopify point of sale systems you need. There is no option to create your own website or brawl with things like SEO (search engine optimization) or domain names using Shopify Lite. However, you can use the app to access the point of sale when selling in artisan stores or pop-up stores.

Shopify Lite is perfect for social media sales and basic features of Shopify, and has a much lower pricing plan than most other Shopify options. For just $ 9 per month, you can incorporate cart functionality into any existing website, be it Wix, Magneto, Squarespace or something else entirely.

One important thing to remember is that while you can sell offline with Shopify Lite, you can’t build an online store with

Ready to learn how to create your own Shopify store? Maybe you just came up with a wonderful product idea and now you want to see if people are ready to buy it. Well, you’re in luck because you no longer have to be an experienced web developer to build a Shopify Store in less than 15 minutes.

What is Shopify and how does it work?

Shopify might be one of the most famous brands in the e-commerce world, but not everyone knows what this tool is or how it works. Simply put, Shopify is the software you pay to use a SaaS model – in other words, subscribe to the service. If you pay a one-year grant at a time, you will benefit from a slightly reduced cost.

With Shopify, business owners and merchants can create a website and use a built-in shopping cart solution to sell digital and physical products to customers worldwide. Shopify even offers a system that allows customers to quickly and easily manage things like shipping requests and inventory tracking. Using Shopify, you can gain access to a high-end admin panel where you can see the products you have for sale, write descriptions, process orders, and more.

Create your own Shopify Store: What are the differences between Shopify and WooCommerce?

If you are looking for an ecommerce solution for the first time, you will probably notice that many more options are available in addition to Shopify. One of the most popular choices is a tool designed to integrate directly with the world’s leading CRM tool, WordPress. WooCommerce is a digital sales solution similar to Shopify, but works exclusively with the WordPress environment.

Although Shopify offers a comprehensive commercial system where you pay a monthly fee to use an ecommerce, web design and product management company, WooCommerce operates in a slightly different way. WooCommerce is an add-on that needs to be installed on a WordPress site.

To gain more insight into what sets Shopify apart from other tools for building an ecommerce website in the market, let’s look at when to use Shopify and when to use another service like WooCommerce to build your store.

When would you like to use Shopify to build your online store?

Shopify is a solid tool for beginners and people who do not want to spend too much time on development. It’s also nice to step away from hiring a developer. You can sell as many products as you want and most companies have no problem scaling.

Read our Shopify review.

Create your own online store: When would you like to use WooCommerce?

WooCommerce works wonders for those interested in the ultimate customization. Since WordPress is open source, you can implement a wide range of plugins and code enhancements to brand your site however you want. It is also feasible for those with little additional developmental knowledge. If you prefer the challenge and want absolute control over the look and feel of the site, WooCommerce is worth a look.

Read our WooCommerce review.

How to Create Your Own Shopify Store with in 15 Minutes

It’s no secret that we think Shopify is a great ecommerce platform, and that there’s a reason why it’s at the top of our list. It used to take many hours to set up an ecommerce store, as well as a lot of knowledge. Today, however, that has changed, and setting up an online store takes only a few minutes. With a few mouse clicks and a little typing, you can set up your own online store on the web.

There is a reason why Shopify is such a popular platform. Perhaps the biggest reason is that creating your first online store has never been easier. In the video below, we show you how to set up your own Shopify online store in less than 15 minutes. If you want to know more about Shopify then you can sign up for their 14 day free trial or read the Shopify review here.

Btw, here is a video created by my colleague Joe. 🙂

YouTube video

If you are reading more, here is a detailed guide for you through:

Step 1: Sign up for Shopify

The first phase of setting up Shopify is also the simplest. All you have to do is sign in to your account.

Navigate to the Shopify website and click on the Get Started button. Fill in your desired email address, password, and store name.

Remember, you will need to choose a unique name for your store, otherwise Shopify will not allow you to buy a domain.

create an online store - buy homepage

After clicking Next, tell Shopify about yourself by determining how much you plan to sell and if you are already selling. Click the Enter My Store button when it’s complete.

They will then ask you if you want to build a brick and mortar store or an online store. We’ll only do an online store for this guide, so select this option and click Next.

The following page asks you to fill in personal information, such as your name, address and telephone number, all of which are used to configure currencies and tax rates.

create an online store - buy add address

Step 2: Add the product to your Shopify Store

After logging in to Shopify correctly, the software will take you directly to the admin screen for your new site. Here you will be able to start customizing your store and uploading products for customers to browse.

When you go to your Shopify backer, it’s a nice step-by-step process for how to set up your store completely. The first button asks you to add a product, so you must first click on it.

create an online store - buy a dashboard

Stranica Dodavanje proizvoda slična je nečemu što biste vidjeli na WordPressu. Možete ispuniti detalje kao što su naslov, opis, cijena i dobavljač. Feel free to complete however much of the product page you’d like. Just make sure you save the product at the end.

Remember, the images connected to your product can make or break your chances of a sale, so it makes sense to choose images that will appeal to your target audience. Don’t make the mistakes of overlooking the importance of your website visuals.

Another thing to keep in mind is that you can set up collections or groups of products according to your individual needs too. For instance, if you were a clothing website, you would be able to set up a page that was specifically for men’s clothing, or specifically for shoes and accessories.

With Shopify, you can arrange for the same products to show up in a number of different collections, making it easier than ever for your customers to find the items that they need. When you do add a collection to your store, you’ll be able to select how products should be added to it. For instance, you can have products that meet with a certain criteria automatically added to your store.

Step 3: Customize the Look of Your Site

Go back to the main dashboard, and select the Customize the Look of Your Site button. This area asks you to customize anything from logos to colors. This takes a bit of tinkering, but the main part you want to focus on is the link that asks you to Visit the Theme store.

create online store - shopify customize

Here you can browse through the hundreds of themes in Shopify to make your site look awesome.

While free themes are great, premium themes can be very appealing to. Premium themes will come with extra modifications, so if you want to dive down into the very smallest details of how your website looks, then it might be a good idea to pay a little extra for a professional theme. You’ll also find that you can make a lot of adjustments to how your site looks and performs if you access the CSS and HTML aspects of the theme. If you don’t have a coding expert in-house, you can always check out the Shopify Experts page for some extra help.

There are plenty of Shopify experts that specialize in product descriptions, Shopify themes, email marketing, and lots more. You can tap into the Shopify Experts community for almost anything.

Some of the things you’ll be able to change about your Shopify theme:

  • Fonts
  • Color schemes
  • Items that appear on the page
  • Related item functionality
  • Homepage carousel slides
  • Logos

create online store - shopify theme store

Step 4: Setup Your Domain

After you choose your template and design your website to your liking, it’s time to select a domain to make your site official and make it live.

create online store - buy domain name

Go back to the dashboard and click on the spot that asks to Add a Domain. This asks you whether you want to transfer a domain or register a new one. Choose the domain you like and walk through the steps to make the purchase. You’ll also need to specify which Shopify payment play you’d like to go with.

Remember, you can either purchase a domain from Shopify and have it added directly to your store, or you can buy your domain name elsewhere and add it into Shopify – it’s totally up to you. You will need to update your DNS records if you’re uploading an existing name, however.

Upon activation, you can then go to that particular domain and see your website.

While you’re in the main area of your Shopify website, make sure that the following information is complete:

  • General: Keep all of your information filled in the settings area, including your billing information and legal details.
  • Taxes: Ensure that you’ve got the box next to “charge taxes” in the Variants section of your website clicked to help with your accounting.
  • Shipping: You’ll need to click on the “requires shipping” option next to products so you know which products need an extra price adding for postage and packaging. Remember to select either a weight-based shipping specification or choose something that helps you to sell as many products as possible.

You can also test your order system before you jump into selling online by going to the Admin section of Shopify, clicking on Settings, and going to your Payments settings. From the Payments area, deactivate it before you continue, then select a credit card gateway to test. You can click “Bogus Gateway” for testing, and then place an order just as if you were a normal customer.

Step 5: Activate Your Payment Processor

Click on the tab to the left of the dashboard called Payments. This area allows you to select from dozens of payment processors such as Stripe and Authorize.net. Shopify also has its own payment processor which is super easy to implement. Simply walk through the steps to activate your payment processor. This allows you to accept payments and put those payments in an account.

Payment gateways are some of the most important things you’ll need to consider when you’re building the ultimate Shopify store. Remember, the gateway that’s right for you will depend on a lot of different things, including:

  • The transaction fees: Most payment gateways will charge you a small fee every time someone purchases something on your website. Make sure that you go for the gateway that gives you the lowest possible price.
  • Card types: It’s important to select a payment gateway that accepts a wide variety of card types and other payment options, including things like PayPal and Stripe.
  • Offsite checkout: Some payment gateways will take the payment process away from your website and into their own server using a form. This payment gateway strategy can be slightly more secure, but it’s also a bit of a pain for customers.

After all is said and done you can click on the Launch Website button to make the store live. Congratulations! You now have a fully functional Shopify online store.

Pozovite cijene

Here’s a breakdown of the pricing for each plan:

How do Shopify Payments work?

Once your Shopify store is ready and set up, the next thing you’ll need to think about is how you’re going to start taking payments from your Shopify customers.

Shopify offers the “Shopify Payments” option is probably one of the simplest ways to access and manage your payments online (read our Shopify Payments review). The Payments system means that you don’t have to set up a merchant account with another provider like Square or Stripe. What’s more, Shopify Payments integrates fully with your online store, so you can view all your payouts as a Shopify admin easily.

If you choose to use Shopify Payments for accepting customer cash, then you’ll need to set up something called a “Pay Period”. Basically, this is the amount of time between the day that your customer places their order on your store, and the time that the order funds are sent to your bank account. Funds from orders placed on Friday and the weekend are usually grouped together and sent in a single payment.

Crucially, just because there’s an option to set automated payout dates on your Shopify account, doesn’t mean that you have to wait forever to receive your money. By default, the Shopify payments gateway will give you the money you’ve earned for a specific day as soon as those funds are processed and therefore available. However, if you’d prefer to get paid weekly, or at another interval rate, then you can choose to do that too. If you select a recurring date for when you hope to be paid, then the payout will be scheduled for that specific day. To schedule your payouts:

  • Go to Settings and Payment Providers
  • Click on “Manage” in Shopify Payments
  • Click on “Payout Details” in the Payout Schedule
  • Click Save

Shopify Payments does come with access to a few useful features, such as payout balances and fee tracking. Within the admin section of your Shopify account, you can sync your payments with their orders, and therefore see how much you’re receiving from an individual order. The Shopify Payments system also comes with just one fee – the card rate that you need to provide to the card company for the transaction. There’s no subscription transaction fee.

A lot of third-party payment processors do come with a subscription fee that you need to pay alongside the price of typical credit card fees.

How Does Shopify Shipping Work?

We addressed Shopify’s shipping options briefly in the sections above. However, if you’re planning on selling physical products from your online store, then you’re going to need a plan for how exactly you’re going to ship items to your customers.

The good news is that the Shopify store builder does come with a built-in suite that allows you to automatically calculate the rates that could be right for you and your customers using reliable sources like DHL, and UPS. With the Shopify Shipping feature, you’ll be able to process online orders rapidly, and print valuable shipping labels without worrying about issues like dealing with additional plugins. This is one of the features that really makes Shopify stand out over other ecommerce website builders.

Unlike other online software solutions like WooCommerce, BigCommerce, Magento or Volusion, Shopify has pre-existing arrangements with some of the world’s largest shipping carriers to help customers reduce the costs of serving their customers as much as possible. What’s more, shipping features are included in every Shopify platform, to find them, you just need to go into your Settings page and click on the Shipping option.

To make the most out of Shopify Shipping for your business, you’ll need to make sure that you fill out all the available details that you can. This means listing dimensions and weights for your products and your available variations. Once you have your carriers linked in with Shopify, you’ll be able to start fulfilling orders for your customers.

Usually, there will be several shipping options available underneath your product information. You’ll be able to choose to leave your customers to choose the selected speed that’s right for them, or you can upgrade your customer to a cheaper or faster service. Remember, while Shopify gives you the option to choose from a wide range of shipping options on your back-end, your customers will only see the calculated shipping rates that you’ve already given them.

How Does Shopify Dropshipping Work?

One of the main reasons why people love using Shopify as their online store building solution, is that it’s incredible flexible. You don’t have to follow a one-size-fits-all strategy for selling. With Shopify, there are many different ways to sell the products that appeal most to you.

One option is to switch from the standard store and ship strategy, to dropshipping. Dropshipping is quickly becoming one of the most popular methods of order fulfilment available in the market, because you don’t have to find places to store and manage your products before you deliver it to customers. Additionally, with dropshipping, there’s no risk that you’re going to end up spending all of your money on stock, just to find that you can’t shift that stock when you need to.

Dropshipping allows merchants to choose a supplier or someone else in the ecommerce world to do the fulfilment part of the sales process for them. You simply list an item that another person has on your website, and when someone orders the product, you send their details through to the company that you’re dropshipping with. That company will then send the item to the customer.

Only a handful of tools available for CRM management ecommerce store building can offer dropshipping at this point. Fortunately, Shopify is one of them. Shopify offers a range of ways for you to take dropshipping credit card orders as part of your Shopify plan.

With Shopify dropshipping, you can link digital products and physical products from dropshippers to your website with services like Oberlo. Oberlo is a dedicated dropshipping app that works exclusively with the Shopify environment. Oberlo will

How Does Print on Demand Work with Shopify?

If you’re currently learning how to make Shopify work for you, and dropshipping isn’t your preferred option, then you can always look for other ways to enhance your ecommerce store. For instance, one of the advanced Shopify features available for today’s users includes “Print on Demand”.

If you’ve never heard of Print on Demand before, it’s a lot like dropshipping, in the way that you’re working with a third-party supplier. With print on demand, you create a pricing plan with a supplier who customizes white label products for you, like bags and hats. It’s a great way for online businesses to add something unique to their sales strategy. Learn more about the Print on Demand online business strategy here.

Like dropshipping with Shopify, the print on demand Shopify account ecommerce solution works through add-ons that you can implement into your Shopify experience. You’ll find dozens of tools on the Shopify app store that you can use to bring customization to your ecommerce site. Most of these add-ons are very user-friendly and convenient. For instance, some of the add-on options include:

  • Printful: Printful is one of the best-known Shopify apps for print on demand services. It offers a wide selection of products and brands to explore, as well as easy to use generators for mockups. Aside from a user-friendly interface, Printful comes with access to direct to garment prints that are excellent for direct material printing, cut and sew printing, and embroidery. With Printful, you’ll also be able to add your own features to the unboxing experience, going beyond product descriptions and unique payment methods with stickers, package inserts and more.
  • Lulu Xpress: Another common print on demand option specifically for Shopify account holders, Lulu Xpress ensures that business owners have all the tools that they need for printing and distributing and printing eBooks. While other basic Shopify app solutions for printing on demand are all about clothes and smartphone cases, Lulu Xpress is unique because it focuses exclusively on books. The great thing about this add-on is that it comes with downloadable templates to get you started, and a transparent pricing calculator. Unfortunately, there’s no in-built editor or free multi day trial to check the system out.
  • Printify: Printify is another very well-known solution for people using Shopify plans to build their online website. If you want to Use Shopify to enhance your online store, and you’re looking for a printing system, Printify will allow you to access a wide range of white-label products that you typically can’t find anywhere else. Alongside clothes, you can also find customizable jewelry, shoes, clocks, and water bottles too. All the lite plan for Printify is free to use, there is a premium subscription available that will give you access to 20% off all of your products for a base price of $29 per month. This could be a good option for some Shopify account store owners that want to save some money.

What is Shopify Lite?

If you’ve been searching through Shopify account options lately, wondering which one might be suitable for you, then you may have come across the Shopify Lite account. The Shopify Lite plan is a solution for anyone who already has an existing website that they just want to upgrade with some state-of-the-art Shopify functionality.

Essentially, if you want to sell products without maintaining an entire ecommerce store for your company, then Shopify Lite could be just the thing for you. This plan allows users to sell their items on social media, add shopping carts to existing blogs and more. What’s more, although it’s available for a very low price, the plan comes with access to all of the standard Shopify point of sale systems that you need. There’s no option to build your own website or fiddle around with things like SEO (Search engine optimization) or domain names with Shopify Lite. However, you can use the application to access a point of sale when you’re selling at tradeshows or pop-up stores.

The Shopify Lite is perfect for social media selling and basic Shopify shopping cart features, and it comes at a much lower pricing plan than most of the other options on Shopify. For only $9 per month, you can embed shopping cart functionality into any existing website, whether it’s with Wix, Magneto, Squarespace, or something else entirely.

One important thing to remember is that although you can sell offline with Shopify Lite, you can’t build an online store with the Shopify Lite package. Yes, you can add a button to a page that allows people to buy things from your website. You can also implement selling via Facebook, but you’re not going to be able to build a full online store with things like hosting, and SSL. You also won’t have access to things like extensive backend order management, or customizable Shopify themes.

shopify lite vs basic shopify

For $9 per month, you should expect to get a relatively simple and stripped-back experience from Shopify Lite. Ultimately, Shopify Lite comes with a handful of desirable features, but it’s more of an add-on to your online experience than a complete sales strategy. If you already have an active audience that follows you online and you just want to give them a way to buy on social media, then Shopify Lite could be the best choice.

Selling on Facebook with Shopify Lite

The Shopify Lite plan is appealing to some companies because it also allows them to take the selling out of the ecommerce site and into social media. If you’re looking for a new sales channel to help you capture your audience and sell more products, Shopify Lite offers a fully integrated Facebook store option.

The Sell on Facebook option comes with a fully-integrated store for your Facebook account, which allow you to sell your products seamlessly on Facebook. Shopify Lite will also merge with the existing Facebook Business account that you already have set up for your business. The system creates a Shop tab for your social media campaign which comes with product galleries and a secure shopping cart. The Shop tab will also be fully mobile optimized for on-the-go buying too.

The merged experience between Shopify Lite and Facebook Business will simplify your product management strategy by putting all of your product information and any changes you need to make into the Facebook space. You won’t have to worry about updating pricing and availability or even product descriptions and product images on both channels.

The user-friendly interface available with Shopify Lite also comes with collection ordering only available in Shopify. If you save this feature in Shopify, everything changes on your Facebook account. When your products are no longer available or out of stock, then Shopify will automatically remove that item from your store, so you don’t disappoint your customers.

Connect with customers and sell via Facebook messenger

If you choose the slightly less expensive version of Shopify Lite, then you’ll get the live chat module for Facebook messenger included. This is a fantastic extra feature, as it offers businesses an excellent way to connect with customers whenever they need it.

The Shopify Facebook integration comes with a simple and efficient checkout module inside of the Facebook interface. This reduces the number of steps that your customers need to take before they purchase something from your brand. This is an important thing when you consider the fact that 73% of customers say that customer experience is crucial to their purchasing decisions.

Facebook messenger is more than just a basic chat box – it’s a way for customers to browse your products and make purchases using the messenger app. There are automated responses built-in, and customers can even get instant answers to their most common questions this way.

Each response that you can automatically send from Facebook Messenger has a call-to-action at the end of each response, so shoppers can continue their buying journey with things like reading a product description or just making a purchase. Facebook messenger also ensures that your customer is in the know after the purchase, with automated messages that include shipping information and tracking codes.

Setting up a Facebook Shop with Shopify

Remember, with Facebook and Shopify, you can display Shopify products directly on your Facebook page with the Facebook shop option. This is crucial if you’re planning on adding Shopify’s Facebook messenger feature to your online selling strategy.

When you set up your Facebook Shop solution, Facebook will automatically create a shop section on your Facebook page, displaying your Shopify products. You’ll be able to make changes to products, review your sales strategy and check orders using Shopify. To get started, make sure that your store meets the requirements that have been listed for merchants on Facebook. You’ll need a Facebook page for your business, and you’ll need a thorough understanding of the required policies for Facebook selling too.

Add your Facebook shop into your Shopify admin portal when you’re ready, and Facebook will review whether it’s suitable. Once your shop is approved, you can add collections and products to your Facebook page and make them available in the Facebook shop. This will allow your customers to automatically purchase products from Facebook, without having to jump to another page.

To add a Facebook shop to your Shopify experience, here are some of the steps that you’ll need to take:

  • Click on the + button in the Sales channels section of your Shopify admin page.
  • Click on the “add Sales channel” option then click on the Facebook option
  • Choose “Add Channel” to connect the Facebook account that you want to link to your business.
  • Click on the “Facebook Shop” option and go into the Account settings to connect your account.
  • If you’re already logged into Facebook, then you might just be asked to confirm if you want to connect that account.
  • Follow the information provided when you attempt to Log into Facebook to allow Shopify to link to your business Facebook page
  • Wait for your store to be reviewed by Facebook. This process can take up to two days, and you’ll receive an email alert when you’ve been approved.

There you go! You’re ready to start selling directly with Facebook through Shopify.

What is the Shopify Button?

Aside from selling through Facebook with Shopify Lite, you can also take also routes to gain revenue. For instance, there’s also the option to explore the benefits of the Shopify Buy Button. This simple button allows users to add ecommerce functionality WordPress, Tumblr, Magneto, and other websites. All you need to do is embed a buy button into your store.

The really cool thing about the Shopify Buy button is that its customizable to suit any theme, and shopping carts also offer safe checkouts too. You can even head over to the Shopify Experts community for a developer if you need some extra help.

There are a number of ways to add the Shopify Buy Button into your site, including:

  • Sidebar: Start selling instantly from the sidebar and find out how like your customers are to click on buttons and buy your products.
  • Landing page: Add an ecommerce option to a landing page that you’ve designed specifically for a certain offer or a unique product.
  • In your content: Implement your buy button straight into some of your top-performing content. Paste the code you generate for your button into your blog and it will appear as part of the content.

So, how does the buy button work?

Essentially, with a Shopify Buy Button, you can add products to your blog post and external website without having to build a full ecommerce website. Buy buttons make it easier to purchase products and services by allowing customers to purchase something without having to go to a separate online page to finalize their purchase.

A buy button is a lot like giving your customers a shortcut to accessing your products. You can add buy buttons to your site or blog without having to purchase a full account from Shopify. You’ll also be able to track the orders that customers implement through your buy button using your Shopify admin account. Although you don’t get a full back-end system with Shopify Lite and Shopify buttons, you’ll still be able to keep track of where and how you’re selling online.

Buy buttons are used more often by companies with the Shopify Lite offer, but you’ll be able to access this feature with all of the plans that come from Shopify. You can also use the Buy Button feature in Shopify to create checkout links that are shareable with customers using an external campaign, like the one you might use with your email marketing.

How Does Shopify Work with Amazon?

One of the things that makes Shopify such a great choice for many companies is how easy it is to integrate with other leading sales solutions. We’ve already discussed how Shopify integrates naturally with Facebook. However, Shopify can also combine forces with Amazon too. Shopify’s integration with Amazon makes it easier to list your products using one of the world’s largest marketplace environments, so that you can access next-level reach as a growing brand.

While your personal online store will help you to gain more control over the way that your business connects with customers, selling on Amazon can significantly increase your sales by helping you to reach new customers who aren’t yet familiar with your company.

To get started, you’ll need to visit Amazon Services and create a professional seller account with the Amazon merchant program. While adding Amazon as an integration to your Shopify experience is free on the Shopify end, you do need to pay for your Amazon seller account. To become a professional seller, you’ll have a charge of $39.99 per month to pay. There’s also a small referral fee to deal with, but the cost of that will depend on your product’s category or niche.

Once you’ve got your seller account, you can check to find out whether you have a product that fits into the Amazon “approved categories” section. If approval is required for you to sell your products, you’ll need to make sure that you apply as early as possible. The quicker you get your application in, the faster you’ll be able to start selling.

With your professional sellers account ready and approved, you can add your Amazon Sales channel to your Shopify store. Just go to your Shopify admin page and click on the “+” button next to your sales channels option. From there, click on the “Amazon by Shopify” section, and select “Add channel”.

Creating Amazon Listings for your Product

There are a few more things that you’ll need to do before you can begin selling with Amazon using Shopify. For instance, you’ll need to purchase something called a UPC for your products. This is basically a unique identifier for your item. If you don’t give Amazon a UPC or an ISBN for your products, then you’ll end up with nothing but error messages.

If you’re using the dropshipping method to resell someone else’s products, then you might already have access to UPCs that you can use. However, if you’ve made the product yourself, then you’ll need to purchase a UPC instead. If you’re an Amazon registered brand, then Amazon waives this requirement for you.

With your UPC lined up, if you’re not currently selling on Amazon, then you’ll need to start making some product listings that convince your audience to buy whatever you have to sell. You can design and implement product listings from within your Shopify account. Simply head over to the Amazon sales channel and fill in the details required. If your product has been made by another brand, you might need to include some specific information shared by that brand.

If you’re not sure what to write, you can always check out Amazon’s search function to see if something similar has already been posted on Amazon.

Remember, you can also claim any existing listings that you already have on Amazon in your Shopify store. If you’re selling any category on Amazon, then you can claim existing product listings on your Shopify Store, and simply improve your product’s visibility. In the same vein, if you want to begin selling products on Amazon in unsupported categories, then you’ll be able to create listings using Amazon and add them to your Shopify store.

Any existing listings that are associated with your professional seller account on Amazon should be visible from the Amazon Listings page in Shopify. Just start off by selecting “Link Products”, and make sure that all of your sales strategies are connected.

The great thing about the seamless integration between Amazon and Shopify is that your products and listings will automatically sync up with Shopify via the Orders page. If orders are placed on Amazon, then they’ll be marked as such in your Shopify Admin portal, so you can see exactly how well you’re selling on different platforms. Remember, you’ll need to fulfil the orders that you receive from any account through Shopify. If you don’t then your order will continue to appear as unresolved.

How Does Shopify Work with eBay?

Amazon isn’t the only merchant environment that you might want to sell with when you get started on Shopify. If you want to expand your sales strategy even further, then you could choose to explore the Shopify and eBay integration too. After all, eBay does have around 170 million buyers to appeal to all around the world.

Just like Shopify’s integrations with Facebook and Amazon, you can expect the eBay integration to sync naturally with your Shopify store. All you need to do is change a couple of things in your admin account to get started.

Start by adding all the products that you want to sell on eBay to your Shopify account, then sync your product information in the available eBay sales channel to create a new eBay listing. You won’t need to manually enter the same product information twice this way, which should save you some time and effort. Shopify also saves you some hassle by allowing you to sync your available inventory on Shopify with all the active sales channels that you have accounts for. Remember, you will need a sellers account on eBay to start selling products that way through Shopify.

To make life even easier, Shopify also provides some snapshot reports of which of your accounts are performing the best, from Amazon to eBay and beyond. With eBay and the Shopify integration, you can:

  • Manage all of your eBay orders and inventory through the familiar Shopify interface
  • Fulfil your orders from eBay directly within your Shopify admin account
  • Reconcile your revenue from eBay sales using your Shopify reports
  • Set specific prices for eBay listings that are separate to other prices
  • Manage your business policies on eBay within Shopify
  • Communicate with your customers using eBay messaging features

As with the other integration options available from Shopify, you’ll need to click on the plus sign (+) underneath the Sales channels option on Shopify admin to select eBay as a selling option. You can also visit the Shopify App Store to learn more about the eBay integration.

Selling Offline with Shopify

Clearly, there are a lot of ways to shop and sell online with Shopify – but what if you want to get out into the world and meet your customers in person? Can you still access the excellent functionality of the Shopify experience? You can with the Shopify POS feature.

If you’re selling in person at pop-up stores, exhibitions and markets, then Shopify Lite comes with a standard point-of-sale feature, including the option to accept credit card payments in-person using PayPal, Square or Stripe. With Shopify Lite, you’ll also access a plug-and-play card reader that you can take with you on the road if you need to accept payments online and offline.

shopify payments homepage

The POS feature allows companies to accept credit card payments, customize tax requirements, and apply discounts. You can also offer to ship products at checkout, process refunds, and take gift cards for partial payment. Shopify also comes with its own dedicated POS team as part of the deal. You even get automatic inventory syncing across all the channels that you’re selling with!

What About Creating an Online Store with WordPress?

Clearly, Shopify has a lot to offer for today’s online merchants and sellers. However, there’s no guarantee that you’ll decide that Shopify is the right option for you. Instead, you might want to explore some of the other leading sales options on the internet today. For instance, as we mentioned above, one of Shopify’s main competitors is WordPress, with the WooCommerce sales solution.

Here’s what you can do if you want to create an online store with WordPress instead of Shopify.

Step 1: Choose a Domain and Hosting Account

The first step in implementing a WooCommerce shop is to choose a hosting account to host all your website files. We recommend Bluehost, since it’s a reliable, secure and easy to use platform, and they offer a one-click WordPress install button.

Not to mention, the Bluehost company provides a great monthly service that integrates WordPress with WooCommerce, so you don’t have to do a thing.

create online store - wordpress woocommerce bluehost

Go to the Bluehost page that explains the entire integration. Click on the Get Started Now button to proceed. With the WooCommerce package you receive hosting, positive SSL ecommerce security, at least 100GB of website space and much more. But most importantly, WooCommerce is already installed and optimized.

Choose a plan, then move onward.

create online store - bluehost domain

The next page asks you to choose a domain or transfer one over. After you punch in a domain it will tell you if it’s available. The next page then requests your personal and package information. I would recommend simply choosing your desired plan and skipping over the extras.

create online store - website buiders bluehost

Continue walking through the setup process where it asks to make your own Bluehost login credentials. Once it brings you to the Bluehost CPanel you can locate the WordPress button under the Website Builders header. This allows you to walk through just a few steps to complete the entire WordPress installation.

At the very end, it will tell you the domain you can go to for logging into your WordPress backend.

Step 2: Purchase the Divi Theme

This part is simple. Go to the Divi purchase page and go through the steps to buy this WordPress theme.

Step 3: Install the Divi Theme

If you opted for the WooCommerce/Bluehost service, you already have WooCommerce installed on your website. If not, download WooCommerce and install it on your website.

Now it’s time to install a theme that’s optimized for WooCommerce. Plenty of options exist, but we recommend the Divi theme since it’s extremely easy to brand and design for your own purposes.

Purchase and download the Divi theme. Upload the file to the backend of your WordPress dashboard and activate it as your primary theme. This can be done by going to Appearance > Themes > Add New.

Step 4: Add a Product to WooCommerce

Navigate to Products > Add Product.

create online store - woocommerce add product

This brings up a new page similar to a blog post you would generally create on a WordPress site. Create a title for your product, along with a description. If you scroll down a bit you’ll notice plenty of other details to fill in, such as inventory, shipping, pricing and linked products.

create online store - woocommerce product data

Keep in mind that there is plenty more to do with your WooCommerce website, but you can find most of the technical details in the WooCommerce documentation. For now, this should be enough to have your site ready to go!

Regardless of whether you choose Shopify or WooCommerce, we wish you luck on your ecommerce journey! Feel free to drop any questions you may have in the comments section below.

, Yes, you can add a button to a page that allows people to buy things from your website. You can also implement selling via Facebook, but you’re not going to be able to build a full online store with things like hosting, and SSL. You also won’t have access to things like extensive backend order management, or customizable Shopify themes.

shopify lite vs basic shopify

For $9 per month, you should expect to get a relatively simple and stripped-back experience from Shopify Lite. Ultimately, Shopify Lite comes with a handful of desirable features, but it’s more of an add-on to your online experience than a complete sales strategy. If you already have an active audience that follows you online and you just want to give them a way to buy on social media, then Shopify Lite could be the best choice.

Selling on Facebook with Shopify Lite

The Shopify Lite plan is appealing to some companies because it also allows them to take the selling out of the eCommerce site and into social media. If you’re looking for a new sales channel to help you capture your audience and sell more products, Shopify Lite offers a fully integrated Facebook store option.

The Sell on Facebook option comes with a fully-integrated store for your Facebook account, which allow you to sell your products seamlessly on Facebook. Shopify Lite will also merge with the existing Facebook Business account that you already have set up for your business. The system creates a Shop tab for your social media campaign which comes with product galleries and a secure shopping cart. The Shop tab will also be fully mobile optimized for on-the-go buying too.

The merged experience between Shopify Lite and Facebook Business will simplify your product management strategy by putting all of your product information and any changes you need to make into the Facebook space. You won’t have to worry about updating pricing and availability or even product descriptions and product images on both channels.

The user-friendly interface available with Shopify Lite also comes with collection ordering only available in Shopify. If you save this feature in Shopify, everything changes on your Facebook account. When your products are no longer available or out of stock, then Shopify will automatically remove that item from your store, so you don’t disappoint your customers.

Connect with customers and sell via Facebook messenger

If you choose the slightly less expensive version of Shopify Lite, then you’ll get the live chat module for Facebook messenger included. This is a fantastic extra feature, as it offers businesses an excellent way to connect with customers whenever they need it.

The Shopify Facebook integration comes with a simple and efficient checkout module inside of the Facebook interface. This reduces the number of steps that your customers need to take before they purchase something from your brand. This is an important thing when you consider the fact that 73% of customers say that customer experience is crucial to their purchasing decisions.

Facebook messenger is more than just a basic chat box – it’s a way for customers to browse your products and make purchases using the messenger app. There are automated responses built-in, and customers can even get instant answers to their most common questions this way.

Each response that you can automatically send from Facebook Messenger has a call-to-action at the end of each response, so shoppers can continue their buying journey with things like reading a product description or just making a purchase. Facebook messenger also ensures that your customer is in the know after the purchase, with automated messages that include shipping information and tracking codes.

Setting up a Facebook Shop with Shopify

Remember, with Facebook and Shopify, you can display Shopify products directly on your Facebook page with the Facebook shop option. This is crucial if you’re planning on adding Shopify’s Facebook messenger feature to your online selling strategy.

When you set up your Facebook Shop solution, Facebook will automatically create a shop section on your Facebook page, displaying your Shopify products. You’ll be able to make changes to products, review your sales strategy and check orders using Shopify. To get started, make sure that your store meets the requirements that have been listed for merchants on Facebook. You’ll need a Facebook page for your business, and you’ll need a thorough understanding of the required policies for Facebook selling too.

Add your Facebook shop into your Shopify admin portal when you’re ready, and Facebook will review whether it’s suitable. Once your shop is approved, you can add collections and products to your Facebook page and make them available in the Facebook shop. This will allow your customers to automatically purchase products from Facebook, without having to jump to another page.

To add a Facebook shop to your Shopify experience, here are some of the steps that you’ll need to take:

  • Click on the + button in the Sales channels section of your Shopify admin page.
  • Click on the “add Sales channel” option then click on the Facebook option
  • Choose “Add Channel” to connect the Facebook account that you want to link to your business.
  • Click on the “Facebook Shop” option and go into the Account settings to connect your account.
  • If you’re already logged into Facebook, then you might just be asked to confirm if you want to connect that account.
  • Follow the information provided when you attempt to Log into Facebook to allow Shopify to link to your business Facebook page
  • Wait for your store to be reviewed by Facebook. This process can take up to two days, and you’ll receive an email alert when you’ve been approved.

There you go! You’re ready to start selling directly with Facebook through Shopify.

What is the Shopify Button?

Aside from selling through Facebook with Shopify Lite, you can also take also routes to gain revenue. For instance, there’s also the option to explore the benefits of the Shopify Buy Button. This simple button allows users to add ecommerce functionality WordPress, Tumblr, Magneto, and other websites. All you need to do is embed a buy button into your store.

The really cool thing about the Shopify Buy button is that its customizable to suit any theme, and shopping carts also offer safe checkouts too. You can even head over to the Shopify Experts community for a developer if you need some extra help.

There are a number of ways to add the Shopify Buy Button into your site, including:

  • Sidebar: Start selling instantly from the sidebar and find out how like your customers are to click on buttons and buy your products.
  • Landing page: Add an ecommerce option to a landing page that you’ve designed specifically for a certain offer or a unique product.
  • In your content: Implement your buy button straight into some of your top-performing content. Paste the code you generate for your button into your blog and it will appear as part of the content.

So, how does the buy button work?

Essentially, with a Shopify Buy Button, you can add products to your blog post and external website without having to build a full ecommerce website. Buy buttons make it easier to purchase products and services by allowing customers to purchase something without having to go to a separate online page to finalize their purchase.

A buy button is a lot like giving your customers a shortcut to accessing your products. You can add buy buttons to your site or blog without having to purchase a full account from Shopify. You’ll also be able to track the orders that customers implement through your buy button using your Shopify admin account. Although you don’t get a full back-end system with Shopify Lite and Shopify buttons, you’ll still be able to keep track of where and how you’re selling online.

Buy buttons are used more often by companies with the Shopify Lite offer, but you’ll be able to access this feature with all of the plans that come from Shopify. You can also use the Buy Button feature in Shopify to create checkout links that are shareable with customers using an external campaign, like the one you might use with your email marketing.

How Does Shopify Work with Amazon?

One of the things that makes Shopify such a great choice for many companies is how easy it is to integrate with other leading sales solutions. We’ve already discussed how Shopify integrates naturally with Facebook. However, Shopify can also combine forces with Amazon too. Shopify’s integration with Amazon makes it easier to list your products using one of the world’s largest marketplace environments, so that you can access next-level reach as a growing brand.

While your personal online store will help you to gain more control over the way that your business connects with customers, selling on Amazon can significantly increase your sales by helping you to reach new customers who aren’t yet familiar with your company.

To get started, you’ll need to visit Amazon Services and create a professional seller account with the Amazon merchant program. While adding Amazon as an integration to your Shopify experience is free on the Shopify end, you do need to pay for your Amazon seller account. To become a professional seller, you’ll have a charge of $39.99 per month to pay. There’s also a small referral fee to deal with, but the cost of that will depend on your product’s category or niche.

Once you’ve got your seller account, you can check to find out whether you have a product that fits into the Amazon “approved categories” section. If approval is required for you to sell your products, you’ll need to make sure that you apply as early as possible. The quicker you get your application in, the faster you’ll be able to start selling.

With your professional sellers account ready and approved, you can add your Amazon Sales channel to your Shopify store. Just go to your Shopify admin page and click on the “+” button next to your sales channels option. From there, click on the “Amazon by Shopify” section, and select “Add channel”.

Creating Amazon Listings for your Product

There are a few more things that you’ll need to do before you can begin selling with Amazon using Shopify. For instance, you’ll need to purchase something called a UPC for your products. This is basically a unique identifier for your item. If you don’t give Amazon a UPC or an ISBN for your products, then you’ll end up with nothing but error messages.

If you’re using the dropshipping method to resell someone else’s products, then you might already have access to UPCs that you can use. However, if you’ve made the product yourself, then you’ll need to purchase a UPC instead. If you’re an Amazon registered brand, then Amazon waives this requirement for you.

With your UPC lined up, if you’re not currently selling on Amazon, then you’ll need to start making some product listings that convince your audience to buy whatever you have to sell. You can design and implement product listings from within your Shopify account. Simply head over to the Amazon sales channel and fill in the details required. If your product has been made by another brand, you might need to include some specific information shared by that brand.

If you’re not sure what to write, you can always check out Amazon’s search function to see if something similar has already been posted on Amazon.

Remember, you can also claim any existing listings that you already have on Amazon in your Shopify store. If you’re selling any category on Amazon, then you can claim existing product listings on your Shopify Store, and simply improve your product’s visibility. In the same vein, if you want to begin selling products on Amazon in unsupported categories, then you’ll be able to create listings using Amazon and add them to your Shopify store.

Any existing listings that are associated with your professional seller account on Amazon should be visible from the Amazon Listings page in Shopify. Just start off by selecting “Link Products”, and make sure that all of your sales strategies are connected.

The great thing about the seamless integration between Amazon and Shopify is that your products and listings will automatically sync up with Shopify via the Orders page. If orders are placed on Amazon, then they’ll be marked as such in your Shopify Admin portal, so you can see exactly how well you’re selling on different platforms. Remember, you’ll need to fulfil the orders that you receive from any account through Shopify. If you don’t then your order will continue to appear as unresolved.

How Does Shopify Work with eBay?

Amazon isn’t the only merchant environment that you might want to sell with when you get started on Shopify. If you want to expand your sales strategy even further, then you could choose to explore the Shopify and eBay integration too. After all, eBay does have around 170 million buyers to appeal to all around the world.

Just like Shopify’s integrations with Facebook and Amazon, you can expect the eBay integration to sync naturally with your Shopify store. All you need to do is change a couple of things in your admin account to get started.

Start by adding all the products that you want to sell on eBay to your Shopify account, then sync your product information in the available eBay sales channel to create a new eBay listing. You won’t need to manually enter the same product information twice this way, which should save you some time and effort. Shopify also saves you some hassle by allowing you to sync your available inventory on Shopify with all the active sales channels that you have accounts for. Remember, you will need a sellers account on eBay to start selling products that way through Shopify.

To make life even easier, Shopify also provides some snapshot reports of which of your accounts are performing the best, from Amazon to eBay and beyond. With eBay and the Shopify integration, you can:

  • Manage all of your eBay orders and inventory through the familiar Shopify interface
  • Fulfil your orders from eBay directly within your Shopify admin account
  • Reconcile your revenue from eBay sales using your Shopify reports
  • Set specific prices for eBay listings that are separate to other prices
  • Manage your business policies on eBay within Shopify
  • Communicate with your customers using eBay messaging features

As with the other integration options available from Shopify, you’ll need to click on the plus sign (+) underneath the Sales channels option on Shopify admin to select eBay as a selling option. You can also visit the Shopify App Store to learn more about the eBay integration.

Selling Offline with Shopify

Clearly, there are a lot of ways to shop and sell online with Shopify – but what if you want to get out into the world and meet your customers in person? Can you still access the excellent functionality of the Shopify experience? You can with the Shopify POS feature.

If you’re selling in person at pop-up stores, exhibitions and markets, then Shopify Lite comes with a standard point-of-sale feature, including the option to accept credit card payments in-person using PayPal, Square or Stripe. With Shopify Lite, you’ll also access a plug-and-play card reader that you can take with you on the road if you need to accept payments online and offline.

shopify payments homepage

The POS feature allows companies to accept credit card payments, customize tax requirements, and apply discounts. You can also offer to ship products at checkout, process refunds, and take gift cards for partial payment. Shopify also comes with its own dedicated POS team as part of the deal. You even get automatic inventory syncing across all the channels that you’re selling with!

What About Creating an Online Store with WordPress?

Clearly, Shopify has a lot to offer for today’s online merchants and sellers. However, there’s no guarantee that you’ll decide that Shopify is the right option for you. Instead, you might want to explore some of the other leading sales options on the internet today. For instance, as we mentioned above, one of Shopify’s main competitors is WordPress, with the WooCommerce sales solution.

Here’s what you can do if you want to create an online store with WordPress instead of Shopify.

Step 1: Choose a Domain and Hosting Account

The first step in implementing a WooCommerce shop is to choose a hosting account to host all your website files. We recommend Bluehost, since it’s a reliable, secure and easy to use platform, and they offer a one-click WordPress install button.

Not to mention, the Bluehost company provides a great monthly service that integrates WordPress with WooCommerce, so you don’t have to do a thing.

create online store - wordpress woocommerce bluehost

Go to the Bluehost page that explains the entire integration. Click on the Get Started Now button to proceed. With the WooCommerce package you receive hosting, positive SSL ecommerce security, at least 100GB of website space and much more. But most importantly, WooCommerce is already installed and optimized.

Choose a plan, then move onward.

create online store - bluehost domain

The next page asks you to choose a domain or transfer one over. After you punch in a domain it will tell you if it’s available. The next page then requests your personal and package information. I would recommend simply choosing your desired plan and skipping over the extras.

create online store - website buiders bluehost

Continue walking through the setup process where it asks to make your own Bluehost login credentials. Once it brings you to the Bluehost CPanel you can locate the WordPress button under the Website Builders header. This allows you to walk through just a few steps to complete the entire WordPress installation.

At the very end, it will tell you the domain you can go to for logging into your WordPress backend.

Step 2: Purchase the Divi Theme

This part is simple. Go to the Divi purchase page and go through the steps to buy this WordPress theme.

Step 3: Install the Divi Theme

If you opted for the WooCommerce/Bluehost service, you already have WooCommerce installed on your website. If not, download WooCommerce and install it on your website.

Now it’s time to install a theme that’s optimized for WooCommerce. Plenty of options exist, but we recommend the Divi theme since it’s extremely easy to brand and design for your own purposes.

Purchase and download the Divi theme. Upload the file to the backend of your WordPress dashboard and activate it as your primary theme. This can be done by going to Appearance > Themes > Add New.

Step 4: Add a Product to WooCommerce

Navigate to Products > Add Product.

create online store - woocommerce add product

This brings up a new page similar to a blog post you would generally create on a WordPress site. Create a title for your product, along with a description. If you scroll down a bit you’ll notice plenty of other details to fill in, such as inventory, shipping, pricing and linked products.

create online store - woocommerce product data

Keep in mind that there is plenty more to do with your WooCommerce website, but you can find most of the technical details in the WooCommerce documentation. For now, this should be enough to have your site ready to go!

Regardless of whether you choose Shopify or WooCommerce, we wish you luck on your ecommerce journey! Feel free to drop any questions you may have in the comments section below.

Further reading:

Shopify

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