Before I show you why and how to create an e-commerce site with Clickfunnels, I need to give you some context.
E-commerce is about selling things on the Internet.
And when it comes to selling things online, your conversion rate is very important.
Let me explain what I mean:
If you send 1000 visitors to a 0.5% conversion site, make 5 sales.
In the case of a beginner, conversion is simply the action that visitors to your site want to take. The conversion could be filling out an email form, responding to a survey, or buying a product.
The conversion rate is calculated using this formula:
100 / Visitors Total X Conversions.
So, 0.5% of the conversion rate in our example above is calculated as follows:
100/1000 X 5 = 0.5%
Not a genius at math.
But that thing also applies to rocket science.
And knowing how to calculate your conversion rate is important if you are serious about learning marketing. But he started freaking out. As with everything, practice seems perfect.
An important aspect of marketing is improving your conversion rate.
This is called conversion rate optimization (CRO).
How to double, triple, or even double your conversion rate
In our example, the goal of optimizing your conversion rate is to increase your website conversion rate from 0.5% to 2.0% or more. And the way we do it is by improving your website.
Why is this important?
Because with a 2.0 percent conversion rate, you sell 20 products instead of 5 for every 1000 visitors.
This small increase of one and a half percent makes up all difference.
This can be the difference between earning $ 20,000 a month or $ 80,000 a month. In marketing, small percentages are important because they have huge impacts and drastically affect your overall revenue and profits.
So how can you increase your conversion rate?
We started with that in no time.
And it also shows you how to create an ecommerce site with Clickfunnels.
But first you need to understand the big pitfall in ecommerce.
A big obstacle to traditional e-commerce websites
You might use a platform like Shopify or WooCommerce for your store.
Well, you can do a lot of things with these platforms as well. However, if you have a profitable product and want to increase your conversion rate to sell more, you may want to consider a more versatile solution that offers you complete flexibility in the design of your landing pages.
They misunderstood me:
I love Shopify and recommend it to just about anyone.
The benefits are crazy, and they provide the most powerful and powerful e-commerce tool currently on the market. But it also comes with drawbacks, and one of them is a lack of control and flexibility.
With Shopify, you install the theme, then customize it to your needs.
While there are many topics to choose from, once a theme is installed, you have little control over the design and layout, unless you have coding skills or added third-party programs (which are often clumsy). In fact, even if we say that Shopify and most e-commerce platforms are terrible for optimizing conversion rates. They just weren’t built for the purpose.
Sure, you can install an add-on like Hurrify and see a rush at your conversion rate.
You can also change the color of the button and add some “trust badges”.
But not the whole series.
If you want to release the real beast of conversion rate optimization, you need another tool.
Let me explain why this is the case.
How traditional ecommerce sites spend selling you for unnecessary distractions
Clickfunnels eliminates all distractions.
With Clickfunnel, you can fundamentally create ecommerce product pages without any coding or design skills. With the drag-and-drop tool, you can literally modify and move elements as you wish. You can add buttons, titles, billing forms and create highly optimized landing pages.
Here’s an example of an ecommerce site I created with Clickfunnels.
The website has no menu, no distractions, and there are only two things you can do:
Leave the site or buy the product.
This alone can massively increase your conversion rate.
If a visitor clicks on “Add to Cart,” they immediately switch to a quick sign-out form without leaving the website (slow slow page loading can lead to higher page abandonment rates).
Here’s what happens when someone clicks the “Add to Cart” button:
When they spy on your site visitors with a heat monitoring tool like Hotjar, they quickly discover that many people are leaving their shopping cart because they are distracted.
Here are some common distractions that lower your conversion rate:
- You have a menu
- Showing related products
- Complex sign-off process
They badly spied on hundreds of people who added products to their cart and then left them at the last minute because they clicked the Menu button instead of the “Complete Purchase” button. Once visitors start browsing the store, they often come to mind or are overwhelmed by too many options and end up not buying.
You have literally lost thousands of dollars because of such distractions.
Unfortunately, with Shopify and other platforms, we struggle to eliminate or minimize these distractions. For example, your menu will be visible and unaware of how to remove it.
Even if it does, you will need coding or additional plugins.
Imagine trying to minimize a dozen distractions while sharing testing different page layouts to see which one converts best. Shopify built built for this type of advanced optimization and testing, which is why I usually resort to Clickfunnels whenever I want full control over my ecommerce site.
So, talk about how to create an ecommerce site with Clickfunnels.
How to Build an Ecommerce Website with Clickfunnels and Boost Sales
When you log in, create a new funnel by selecting “Compile Funnel.”
You can choose from different topics.
Select an ecommerce category to see all available topics:
The difference with the Shopify theme is that you can move around and change every single element freely. You have 100% control over all aspects of the website, which is extremely powerful if your main goal is to increase your conversion rate and sell more products online.
Here’s an example of a default ecommerce theme:
But I hardly use the default themes.
I prefer to design custom pages from the ground up with an editor.
And as I said, you need to have any coding skills or be good at designing. I have zero coding skills and really have a focus on design, but I learned how to create web pages and landing pages using drag-and-drop editors in just a few days.
Here’s a landing page I built that works pretty well for me:
As you can see, it “mimics” a traditional ecommerce site.
What sets it apart is that it removed all distractions, including menus, related products and other irrelevant things. People can buy the product or they can leave the site, but these are the only two options.
Tagged with an “In Stock” sticky note at the top of the page to increase urgency.
The countdown timer has come.
This is a creepy morsel for shipping the product, which means there is no real shortage of items and the countdown will reset at midnight every day. In most cases, I recommend recommending this type of false scarcity. Whenever I use scarcity or countdown meters, I make sure they are really real. In rare cases, we break this rule.
It is also important to note that I have optimized my site for mobile.
It looks kind of creepy on the desktop, but it looks fantastic on a cell phone. When I run Facebook ads or use influencer marketing, between 80% and 100% of visitors will come from my cell phone. Why you don’t really care about your desktop. Instead of having a high converting mobile page.
Do you need to use the same design?
In general, I recommend that you test as much as possible.
The point of using Clickfunnell is that you have the ability to flexibly adjust and navigate all elements of your site and parse different pages to see which converter works best.
The design above works for me, but it may not work for you.
(Although I think it works pretty damn well …)
You can use it, but I recommend you start creating your own custom landing pages.
So which platform should you use?
Discovering the best-selling e-commerce platform: Shopify or Clickfunnels?
Rather look at the best for you.
If you’re a complete novice and just want to build a store with some basic functionality and not optimize for conversion rates, Shopify is your best bet.
If you are intermediate or advanced and produce a product that brings you sales, it might be a good idea to start focusing more on optimizing your conversion rate. As I showed you at the beginning of the article, increasing your conversion rate from 0.5% to 2% is very feasible and will double your sales.
What would a sales double do for your business?
Perhaps this would give you more profit than your existing Facebook ads.
It can even double, triple, or double your entire business, depending on how much revenue comes from optimizing for one product.
In most cases, it is a good idea to Clickfunnels along with software like Shopify.
The bad thing I do right now.
I have several Shopify accounts to create basic stores.
And I have one Clickfunnels account for creating advanced landing pages and funnels.
Real power comes from a combination of two:
To give you an example, you can use Shopify all year long and build highly optimized landing pages and funnels for one-click sales for special sales like Black Friday.
I hope you enjoyed this article.
Have more questions about how to create an ecommerce site with Clickfunnels?