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There was a time when lawyers had to wait for clients to come to their office. But now that the Internet can connect everything, lawyers need to harness the power of internet marketing to make a statement. This is an important marketing activity given that large law firms are active in the online world.

While it is good practice to set up a site and then list your services, it is not enough. You can build credentials as a lawyer from a site that has a About Us page, a Contact Us page, and other types of content. Apart from this, one important thing you need to do to get more clients is to build a sales funnel. A sales funnel is a one-page website where you get your leads from the beginning to the end of your offer.

To be able to build a sales funnel, you must have access to the sales funnel platform. There are many options to choose from, but ClickFunnels is highly recommended. We’ll show you a step-by-step process on how to create a sales funnel if you are an attorney using the ClickFunnels system.

Part 1: Create a checklist

Before logging into your ClickFunnels account, you first need to create a plan that contains what your sales funnel will look like, what the content will look like and many other things. This is important so you can’t start building a sales funnel without an idea of ​​what content you want to write.

Here is a list of everything you need to prepare:

  • A description of your ideal client – for example, if you are a divorce lawyer, then you naturally want to have clients who are facing challenges in their marriage. You do not want to attract those who need corporate help because corporate law may not be your expertise.
  • Information your client needs – After making a list of your ideal clients, write down what information is needed. Divorce will require paperwork, financial analysis or assistance on how alimony works, child custody assistance, the cost of your service, and more.
  • Client behavior – you need to think about how your customers make decisions. For example, are they really priced? Or are they special about the results? List as many as you can and then be prepared to indicate how you will best provide them with certain things to decide in your favor.
  • Your main goal – you need to think about what you need to do to your customers. Do you want to make an appointment or do they want to give you their email address? In the sales funnel, you need to think about the first thing you want to sell and then create a list of the following types of services or products that you want customers to buy.
  • Your main offer – what makes you different from all other lawyers? Ask yourself what you can give to get the person reading your landing page interested. You can offer a discount, a free consultation, or maybe a free seminar or e-book to inform your prospective clients about a general overview of the divorce process.

Part 2: Make a sales funnel plan

After you mentioned the list before, the next thing to do is to plan how to build your sales funnel from start to finish. Sales funnel is not just a matter of writing tons of words on your landing page. A complete sales funnel requires more than creating a landing page.

Related post: Build a sales funnel

There are four main pillars for a successful sales funnel. To guide you, here are some steps to take and things to do:

Create awareness

This is how you can reach your potential. You can do this by mentioning the problem and then ensuring that the people who reach your landing page will know that you have a solution to this problem. This part of the process is also where you engage in SEO, social media marketing, advertising and more.

In the sales funnel, you need to use the right words at the top of the landing page to hit your mark. Your first sentence may be in the form of a question and it must be in bold.

Educate people

Your next focus in the sales funnel is educating people. You can do this by providing real sales funnel data. You can also offer a free eBook to read. The most important thing in this process is to provide something to your potential clients. You can also ask them to subscribe to your email list in exchange for an eBook or free access to free information.

To convince the prospects

If a site visitor is still reading in this section, then it’s time to convince him or her why you need one. This is where you put your credentials, educational background, service costs, features and benefits of what you offer, and happy customer testimonials.

Really sell

The last part of part two is sales. This happens at the end of the sales funnel in which you called for action. As a lawyer, you cannot expect people to pay you online. The best thing you can do to get people to act is to get on that phone and invite you to schedule a consultation.

All of these things in Part Two require some specific word skills. They need to be compelling, and you need to write your sales funnel in a way that will guide you from getting to know you, profiting from you, and scheduling an appointment with you.

Part 3: Create a sales funnel from ClickFunnel

If you have all the necessary requirements, you can now log in to the ClickFunnels dashboard. If you are not already a member, go to ClickFunnels and register. All you need to become a member is a subscription for $ 97 per month.

Follow these steps to create a sales funnel:

Step 1: Log in to your dashboard and click Create Flow

Step 2: Choose your goal. As a lawyer, you can host webinars if you have them or collect emails. You cannot sell a product because they are what customers want. And you can’t charge them anything if they haven’t kept you as a lawyer.

Step 3: Name your stream, then click Build Flow. In this example, we select Collect Email.

Step 4: Select a template. After the page takes you to that template, click Edit Page.

Step 5: Build a funnel by exploring different buttons. Here you will type and position all the words you created in Parts 1 and 2. While composing your workflow, you need to prepare photos that you can use as a background. Use an office photo or use free photos from the Internet if you like. Be sure to add your own photo there to make your landing page credible.


A sales funnel is an effective way to reach potential clients if you are a lawyer. This is much better than creating a blog. A blog can attract people seeking legal opinions, perhaps because they want to learn, but not everyone needs legal services.

Related post: Is ClickFunnels Safe to Use?

The sales funnel will only attract those who need your services, so use this marketing tool and use ClickFunnels so that the process of creating one is easy and fast. With $ 97 a month, you can easily get this money from one client who will maintain your services. This is much better than sitting in an office all day, making cold calls or waiting for a customer to come through that door.

Thanks for visiting our site. As a way of saying "thanks" here's a FREE course on how to make $688 a day online using FREE methods: 


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