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By studying their first steps in the world of e-commerce, continue to learn a lot.
You may need to partially “do an amazing product”, but never get around to the fact that your first impressions of the packing of goods, means of disappointed customers or dream of a marketing campaign – it’s learning new tricks. This applies to everything that has never been done to seek to increase their own online store.
Bad, why such marketplaces like Etsy, have such an attractive and may become so well suited for manufacturers who are just considering the idea to get your products into the hands of buyers. Trading platforms, by definition, come with built-in audience that is already looking for what you offer, and the scope of what you need to know, feels more manageable than going out on their own platform from day one.
If you are starting to scale their business on Etsy, there may come a time when you start to be interested in managing your own store, find and connect to your own audience as well as creating a memorable brand outside of Etsy market.
Creating your own Shopify store – one of the ways to make the next step – but only because you’re thinking about opening the store Shopify, which means that you need to stop the work of Etsy. Growing on Etsy and Shopify provides a rare opportunity to actually have your cake and eat it too. Selling one prevents the sale in another.
Like every strategic decision, the choice of your products as a market like Etsy, and in your own online store, it makes sense for your business. If we consider the question, we talked with three shop owners who do both. Their experience and the lessons learned will help you determine how to study the course.
Floral Neverland: The use of trading platforms for the market testing
Olivia Wang, founder of Floral Neverland, was still at school, when I run a shop on Etsy. She had heard of Etsy as part of his research for the paper grade, and its focus on handmade and vintage goods felt the ideal choice based on her love for the craft. Olivia felt that selling on Etsy is an excellent way to earn money on the side, so she jumped.
“I started to work with the site Etsy winter 2014” – said Olivia. “It was my first attempt at selling over the internet.”
“Ötzi was very easy to set up. I took pictures of their products, loaded them in Etsy, added a nice stretch, I wrote two paragraph stories behind my shop, and it was.”
But when she graduated from university for a career in the field of digital marketing, Olivia realized that many of the marketing skills that she learned, could be better to use outside Etsy. She began to notice that, to begin work on Etsy, was a perfect introduction to the world of Internet marketing, she wanted more flexibility to really create a brand and stand out.
“I wanted my shop was a concert I wanted it to be my job full-time.”, – she said. “So I decided it was time for me to create a brand outside of Etsy, grow their own community and to tell their stories. Although I still keep his shop Etsy open, I most of the time I devote their Shopify store because it sells.”
“For me it was time to create a brand outside of Etsy, grow their own community and tell their own stories.”
Raspavyadanne own stories can be one of the most difficult aspects of branding, especially when we introduce a new e-commerce. Olivia has its digital marketing skills to help her scale, but even if your current work involves marketing, there are ways to build a brand and find your store.
Short program of marketing for manufacturers:
“During the year, when I opened my store Shopify, I created a special Instagram, which is consistent with the philosophy and aesthetics of my brand. Says Olivia about her progress. In order to emphasize the importance of branding, she notes that competition on Etsy can be tough, especially if other vendors offer similar products.
“Produce brand loyalty on Etsy difficult. In most cases, customer loyalty to Etsy, but not to your brand. “
To lay the foundation for long-term business, ultimately you need to find and educate an audience of people who are attracted by the unique, what they do and why they do it. This means creating own channels to connect and respond at every opportunity to leave a lasting impression – including small touch point, for example, if someone lists your order by mail.
In an effort to remain competitive on price in other Etsy sellers, Olivia previously expected for delivery by conventional mail bubbles to the mailing address, so that it can offer free shipping. But he never delivered the experience that wanted to its customers.
“I believe that the package – an important part of the brand, and I put time and love into their packaging,” – says Olivia. “In my shop I Shopify offer fixed shipping fee to cover the delivery of the original packing materials. Now I get people to write me emails or designate me in Instagram, thanks to me, because I put a package.”
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HaldeCraft: Creating space to grow with Shopify
If Lorena Holdeman, winner HaldeCraft, for the first time lost in manufacture and sale of the world, she was able to start with a solid foundation thanks to its previous retail experience to the team. Together with two friends, she ran the yarn store, but they unfortunately had to close the door, when the recession has taken a blow.
Loren led Lauren to start selling on Etsy in 2010.
“Ötzi had in mind the first time I was selling the internet, but the first time it was just me. I sold the yarn, which I very beautiful and soap, which I did, but my main focus was the ceramics, which I worked all his life as a hobby – Lorena says, “It was thanks to my grandmother, who had kemichnuyu studio in the 50s and 60s, and taught me everything I knew, as I grew up.”.
With the growth of its business in the ECR were small things that began to pluck Lauren. In particular, given the wide range of products, it needed additional categories to organize your store.
“I wanted more than a dozen categories, because I razgalinavavsya and do more and different ceramics, stained and even different weights of yarn. The more product I added, the more difficult it was to do search on Etsy, which helps people find what they wanted. “
The store Shopify she was able to create categories and subcategories, who organized all of its products so that they work for the store and its customers.
“Customers do not have to view the page, trying to find a certain thing, and well thought-out store should feel very intuitive. It should be very easy to find what you are looking for.”
Customers do not have to view the page, trying to find a certain thing.
While Lauren initially worried that building your own store will be economically impossible, after running room, she realized that it is accessible enough that it can keep open simultaneously.
“I supported both stores until recently – in fact, just a few weeks ago when I started my site Shopify in 2012, I went through all my ceramics and all the soap, and about 75% of my ceramics The only thing that I have kept in Etsy.. were things that often sold out there, especially around the holidays. while most of the time I spent on promoting my site Shopify, I began to give birth to one Etsy around August leading to the holidays. “
Lauren approach talks about one of the best ways to balance work and Shopify store sale on Etsy: paying attention to how each product sold.
If you have an Etsy product with blockbuster should keep the store open to only capture the traffic, not to mention the exposure to a new audience. Lauren said her presence in Etsy, even with several products proved a powerful way to reach new customers.
“I had a lot of people who come to my site from Shopify Etsy, looking for things I’ve never did not sell, and they were repeated clients on my website Shopify”.
The main thing that Lorena is also called upon to support the business through a small hand shop. The main focus on the Etsy handmade goods and personal ties – it is attractive to buyers, but with the help of work, you can add the same feeling in the store.
“There are many ways to Etsy makes personal items that you can take with you to grow on Shopify. You wrote”Thank you, hope you like it!“If you were on Etsy?” continue to do so with the Shopify “, – advises Lauren.
“One of the reasons that love to shop on Etsy, is that they like the story that goes with the manufacture of hand-made. Let me repeat customers to become part of your story by answering they say to Instagram or Facebook. People are hungry connections, so contact with them! It will not take much time, how much energy, how you think, and the personal touch goes a very long time. “
Conquest Maps: create a multi-channel business from square
If Ross Worden started his own business, “Conquest Maps”, he had no business experience, no idea about the market potential, no idea how to deliver a package. He had a desire to give his wife an excellent travel card, but on the Internet he did not find anything that would fit his vision.
So he made his own. If everything turned out beautifully, it took another five and put the list on Etsy, to sell them. They were sold, which was certainly encouraging Russia to continue to work on maps gains.
When he began to look for an opportunity to go beyond Etsy, he estimated the number of e-commerce platforms.
“At first I did not land on the Shopify”, – says Ross. Initially, he tried two other options to build and run your own store, but none of them corresponded to their skill set and has not reached the desired work site. “That’s when I had a bit of income, but was still at a time when” free “- that’s all I wanted to afford it, but I heard good things about Shopify, so tried it and I was genuinely amazed support was.. beautiful, she was quite intuitive, and before I realized I had a website. “
Conquest maps sell their products across multiple sales channels these days. If you’re wondering about the terminology, a sales channel where your customers can find and buy your products. These include:
- Sale in retail space
- For Sale on Etsy
- Selling through Shopify store
- Sale in Instagram
- Elsewhere you sell their products for sale
This multi-channel approach, why Russia continues to operate as in the Shopify store, and in Etsy.
“I among others have open both channels,” – Ross says. “While we always try to drive traffic to our stores Shopify on any other channel, Etsy is still a very good place to work. This year it is almost 13% of our gross income, so we are not insignificant. Unfortunately, that the majority of our sales are through the Shopify “.
One of the major reasons that the Conquest Maps tries to drive people into the Shopify store, it is a relationship that they establish with their customers.
“Etsy – this is a super place to start”, – says Ross. “It’s a great place to test things and test the product ideas, because they have a lot of traffic on the site, which is ready to buy some amazing things, but the downside is that these clients really are not yours. They Etsy customers. If changes Etsy the algorithm changes the terms of service, or simply getting too flooded to make your appearance in the search, you can be a pickle. “
“If you are working with the store Shopify, your clients – your clients.”
“If you are working with the store Shopify, your customers have his buyers. You can contact them and sell them as you want, as long as they are allowed to. “
Many growing businesses span multiple sales channels, and Ross shared some ornateness, based on its experience, doing just that.
“The reality is that things will change, no matter what you do in e-commerce will take the opportunity that you have, and roll with the punches.” – Russia Council.
“My proposal is to work on as many channels as possible for you to use the 80/20 principle:. If the channel does your business have enough money to stay there an active, continue to do it if one channel loses strength, hope. that the other 2 or 3 (or more) will keep you in good shape so that you can rotate as necessary and adapt. “
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The future of your business: your own brand and audience
As already built a successful business on Etsy, Shopify store launch could be the next step for your business. Ultimately, the steps that you do to promote your business, there will always be a personal decision but Ross was right when he said that in all e-commerce is constantly changing.
One of the best ways to strengthen their business for the future – is to establish a relationship with their customers directly on the channels that allow you to communicate his history, assembly his brand and connect in this way with the right people. Thus, if the algorithms change or you are faced with restrictions on the platform, you have other sales channels that can be expected.
Bad work involved to create it all from scratch, but it could just raise your business to the next level.