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The music business has grown so much with the advent of the Internet and its accessibility. Musical respect and awareness have crossed the common boundaries of race and state and genre or religion.

We have accepted and appreciated all kinds of music from other parts of the world, especially through its availability in various media. This has changed the way in which people and their views on cultures become more open and pragmatic means through which we must all celebrate.

But we should trace the beginnings of this worldwide musical mania. How did it begin when, in fact, the music was so tight with the audience for so long that its criticism was generally censored and banned when the content was controversial or overbearing at times. It is in these moments that we should celebrate the gathering of e-commerce and industry that has made the Internet a global marketplace and a base for developing global talent and perspective. With the flourishing of online merchandise, the music business has expanded its reach to a broader reputable audience that has been educated to express and thrive with e-commerce. This movement not only encouraged the division of profits that has now grown into the great music industry of our time, but it paved the way for most local artists to change in order to make it big in the music business.

The discovery of underground music masters had the opportunity to put their records out there with the emergence of e-commerce and indie bands, as well as having a fair share of opportunities to be published, listened to and purchased online. Big wigs from music stores like iTunes, Amazon, and the like have made sharing music accessible and accessible, as songs can now be purchased individually, as opposed to buying an entire old-school album to hear that song. This single retail package of songs has proven to be more profitable for the artist and record label than it has been harder to sell the entire album.

Another advantage is the immediacy of this availability of music music. Once a song is broadcast on the radio at the premiere, it will only be minutes before millions of people around the world will already buy it online. Through e-commerce, we are now able to sell music faster than ever before. This lucrative music industry has encouraged more and more artists to develop and create music that can now be shared among a global audience that could be educated and cultivated into a positive arena for economic development and musical appreciation.

Although the advent of online music buying has also mitigated the rise in unregulated illegal music downloads, the benefits outweigh the harms on which the growing music industry should be based. E-commerce has improved music sales over the past decade than has ever been its peak.

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by Tina L Douglas

 

 

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