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The augmentation of augmented reality in e-commerce has so far unprecedentedly transformed the future of retail. Its beautiful feature of creating an immersive product shopping experience thanks to the ability to transmit digital information about the physical environment has paved the way for entirely new consumer experiences.

AR’s e-commerce applications enhance the online shopping experience by enlivening products using realistic and interactive product versions.

Online shoppers have always faced the inappropriateness of testing products and experiencing them in a real-time environment, often resulting in increased costs, time and money. But with the invasion of AR in the retail landscape, technology buyers can get a more reliable sense of the dimensions and details of the product.

Here in this article, we will explore in detail how augmented reality has a positive effect on the ecommerce or online retail consumer experience and directly affects the bottom line of brands.

1. A virtual test feature to enhance your shopping experience

This AR feature allows consumers to literally see a product in a real physical environment. Makeup guides, 3D virtual eyewear testing, home decorating applications are some of the most popular sectors that use AR solutions. This feature helps customers visualize how products will look in real time.

2. A virtual fabric application for customizing online shopping

This AR based body measurement app is changing the way customers shop. It helps consumers personalize their shopping experience by letting them see what their clothes will look like and what size they would like.

3. Improving the purchase rate by reducing the number of yields

AR helps improve purchasing rates by helping consumers assume the actual size of the product that would best fit their body through which they can check the appropriate clothing by processing accurate measurements and reducing the number of product returns.

4. Replication of store experiences

AR helps brick and mortar companies get creative by helping them transform their store appearance into an interactive shopping experience. Virtual shopping stores give consumers an incredible retail experience without having to stand in long lines.

5. AR for marketing campaigns to increase sales

AR offers brands the opportunity to win in marketing. Brands can now create user-generated content through AR apps. Ads created in AR apps help marketers build emotional attachment to customers.

Closing words: Brands are trying to push AR forward in their ecommerce applications as a tool to realistically motivate customers to believe in their product. There is a wide range of top-selling brands that use this technology and create personalized interactive digital applications. Many companies have tested their campaigns from Sephora, Quiver, Net-a-Porter to Lacoste and Ikea and now run them successfully!

Augmented reality app development is still a new feature in e-commerce, but it is poised to become a need in the coming years. For brands looking to develop ecommerce applications, they should invest early in AR and enhance their customers ’shopping experience.

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by Anuradha Badone




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