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With the help of AI ie. Artificial intelligence, the e-commerce industry can enhance the customer experience with personalization, targeting potential customers to increase sales and recommending products based on their way of buying and browsing.

According to an article published by Business Insider, as many as 85% of all customer interactions will be managed without human support by 2020. Given this advancing trend, many e-commerce businesses have begun to use various forms of artificial intelligence technology to understand them. better customers, offering them the best customer experience and generating more sales and revenue.

In this article, we will talk about how artificial intelligence is revolutionizing the e-commerce industry:

1. A customer-oriented approach

It often happens that after leaving the ecommerce site for a while, customers leave the search and leave the site. This usually happens when customers are unable to get enough relevant product results. In such scenarios, AI can help the company with an intelligent solution.

By narrowing down, conceptualizing, and ultimately improving search results for online shoppers, AI can help an ecommerce business combat this problem. Using machine learning, under the field of AI, websites and applications can include visual search elements that the world sees as customers. It can help a business to design and develop a user-friendly experience using advanced image and video recognition technologies.

This way, e-commerce business services can ensure good customer retention rates.

2. Chatbot Experiences

Have you ever experienced customer care services in a business? How do you feel when your call is on hold and you have to wait countless minutes before connecting to a human agent? Angry, right? You can then try to get the job done through unlimited emails in the hope of making a refund, which usually takes at least 48 hours. Such blacks result in a poor user experience. This is why Human Chat Start Chat and Artificial Chatbots are important for improving customer service.

chatbots are computer programs designed to guide conversations with auditory or textual methods to automate communication and create a personalized customer experience.

With the help of chatbots, businesses can provide customers with literally 24×7 customer service, with personalized recommendations.

3. Identify the target audience

AI also makes it easy to create leading ecommerce companies. AI marketing, sales and CRM solutions can help the business in predictive marketing. AI helps marketers meet customer needs by providing real-time services and solutions through queries. In addition to AI, the company also receives forecasting capabilities by calculating customer acquisition probabilities.

4. Conversation platforms

AI provides conversation platforms such as the Amazon Echo or Google Home that allow buyers to complete the task. With the help of artificial intelligence technologies like natural language understanding, customers can talk to a robotic machine to get answers to queries about objects.

5. Virtual Mirror Experience

It is an engineering entity residing in software that connects to a human communication link. With the help of artificial intelligence, customers can literally “try” outfits to get an idea of ​​what the outfit will look like in a variety of colors. For example, Lenskart offers real-time mirror buyers to try different glasses on screen, giving them what they will look like in reality.

10, Artificial intelligence provides the benefit of e-commerce to enhance the user experience with virtual mirrors.

6. Gesture Recognition

Artificial intelligence enhances the shopping experience by translating certain movements into commands so that consumers can find the exact product they are looking for.

7. Improved customer recommendations

With artificial intelligence solutions, brands effectively collect and scan huge amounts of results to predict customer behavior and provide relevant and useful recommendations to all customers. In this way, artificial intelligence plays an important role in providing a “personalized shopping experience” to customers.

8. Quality product descriptions

Providing correct and SEO-friendly descriptions for all subjects can be time-consuming and expensive. Artificial intelligence helps to combine such time-consuming activity by reviewing key features to design modified product descriptions and create quality product descriptions without human intelligence.


Artificial intelligence and machine learning provide customers with an exceptional user experience. Today, the e-commerce business is booming and more and more customers are adapting to this online shopping trend. In such a golden scenario, artificial intelligence plays a really important role in observing customer buying behavior to create personalized experiences. If you have an e-commerce business, get in touch with the best e-commerce web design provider Delhi at competitive prices. To compete with e-commerce giants such as Amazon, companies should adopt AI and incorporate artificial intelligence into their business processes as soon as possible.

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Source by Alok Jaiswal




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