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B2B e-commerce is projected to be twice as high as B2C in 2020 compared to the B2C industry. In fact, this area is projected to be the largest ecommerce growth from 2020 to 2025.

This means GREAT things for B2B marketing are on the horizon.

Merit claims that 73 percent of B2B shoppers today are Millennials, who prefer to shop online – that’s a big part of why B2B e-commerce growth has happened at such a lightning speed.

According to the latest Meticulous Research publication, the global e-commerce market is expected to grow at a CAGR of 11.1 percent from 2018 to 2025, reaching $ 24.265.12 billion by 2025.

This can be attributed to factors including:

  • Increase in mobile and internet penetration
  • Technological advances such as big data and cloud-based e-commerce platforms
  • Advanced shipping and payment options
  • Increase in disposable income.

Push for Amazon Businessmazon Business is a B2B marketplace on Amazon that offers Amazon customers the price, selection and convenience of Amazon, with features and benefits designed for businesses of all sizes.

The idea is to make your purchase easier and more cost-effective by combining the well-known Amazon one-stop shopping with volume discounts, price comparisons, approval flows and multi-user accounts.

Its competitive annual membership program means that, like Prime members, Amazon Business members receive bonuses, including free two-day shipping. It also includes company-specific features such as multi-user business accounts, approved workflow, payment solutions, tax exemption, dedicated customer support, and more.

As B2B brands build relationships with customers and customers, retailers become more selective in choosing the brands they want to wear, B2B websites need to provide brands with a platform to not only sell the products they offer, but promote the image they have built.

So how can you engage most consumers – whether B2B or B2C – with a simple marketing strategy? Here are five steps you can take to achieve time and consistency, if you succeed.

1. Create a blog about your niche

Your ecommerce store is for other business people. They want information that will help them make rational decisions. When you create a blog for your niche, you support your community while earning valuable SEO.

2. High quality backlinks: Reach for B2B linkage and content development

Backlinks or links from other sites that lead back to your site help build the authority of your site in your domain. They are also a great B2B marketing strategy for ecommerce sites.

3. Establish an SEO Ecommerce Strategy For your B2B ecommerce store: Optimize your URLs

This is a key part of telling people and search engines what to expect on the page. Good URLs are linked to the page they represent and are essential for good user metrics.

4. Improve Page Speed: B2B Clients Too Eager

People hate waiting for an ecommerce site to load. Whether you have a B2C or B2B site, you need to do everything you can to get a quick experience – otherwise you’ll lose your job to another.

5. Set goals for your B2B ecommerce site and follow Google Analytics

On average, B2B clients do more research than B2B consumers because they make business decisions. Understand what your clients need and offer them services that will help them find business opportunities.

Learn to support brands in B2B e-commerceEven in B2B, your brand matters! You need to act like a B2C while working as a B2B to generate demand, build better relationships, and ultimately drive sales. Here are four key branding factors to keep in mind that B2B is often overlooked.

  1. Constant communication with consumers

Produce demand by communicating all the time, not just in the high season for your industry or high shopping times in a calendar year. This includes using all social media channels and updating them with fresh content.

  1. Customer experience

Often B2B websites do not consider their user experience to be a high priority, which can affect how often marketers use and use their portal. Just as consumers prefer websites with engaging content, graphics and signs, online ordering portals can and should offer more than just utilitarian SKU listings.

  1. Optimize for mobile

Millennials are grabbing the B2B ecommerce marketplace and wanting it on the go. B2C sites are recognizing this and are constantly optimizing their websites through desktop, tablets and mobile devices. This should be no different for B2B sites.

  1. brand

Let the same customer know the brands. Allowing brands to share their stories is a crucial part of the wholesale process, both to sell to new customers and to strengthen relationships with existing customers.

Top B2B Platforms, Technologies and FunctionalitySelecting a trading platform is the foundation of every ecommerce business. Most of the leading platforms are not industry specific and all competently provide basic shopping cart, payment, shipping and store features.

Choosing the right e-commerce platform for B2B is not an easy decision.

Some big names always pop up like Magento, Shopify, Enterprise and BigCommerce. When looking at a number of options, it is important to ask yourself whether they have the following:

  • Compatibility with mobile devices—More and more B2B decision makers use their mobile devices to find solutions. Not being mobile friendly can prove expensive today.
  • Compatibility– The platform should be able to accept GDPR, ADA and other mandatory privacy and accessibility guidelines in force today.
  • B2B e-commerce functionality—Your B2B ecommerce platform should ideally feature B2B customer-focused b2b eCommerce functionality such as bulk ordering and pricing, account management and multiple shipping / payment options.
  • Optimal user experience– The user needs to have a customizable marketplace template for choosing intuitive and user-friendly experiences.
  • 24/7 availability—Don’t like the traditional method where customers need to wait for your response, e-commerce platforms are always open for business.
  • Marketing Function –As more and more web searches are done on the web and mobile devices, SEO-optimized e-commerce platforms increase your visibility.
  • Automation and machine learning– People are prone to mistakes. Automated platforms offer a consistent solution.
  • Customer communications“Not only does the customer get an immediate response, they can also select the products they want with just a few clicks.

Overcoming B2B ecommerce means B2B companies need to improve and simplify their shopping journey, driving the B2C ordering experience. However, the B2B shopping experience is much more complex than the B2C customer experience.

Due to the nature of the transaction, B2B buyers usually have to go through various steps, including sales rep interaction, negotiation, and approvals before they can make a successful purchase.

This is why it is paramount for B2B eCommerce businesses to facilitate transactions, incorporate advanced functionality into their pricing, negotiation, ordering and inventory management sites.

Consider hiring the right experts to manage your platforms as B2Bs have enough to consider in running their business. Custom programming, development and functionality require consistent and careful planning, strategy and excellent execution.

There are even companies that create custom functional projects for any e-commerce platform, such as Volusion, Bigcommerce, Shopify, 3DCart, Americommerce, Magento, Netsuite, Ecwid, Bigcartel, Zencart, Virtuemart, Prestashop, CoreCommerce, WooCommerce, WordPress, OSCommerce, Infusionsoft, Podio and X-Cart.

If you have been told that certain functionality is not possible, it is worth getting a second opinion. Even for mobile devices, your eCommerce store needs to convert sales in top form. If you follow these guidelines, you will be ready for the next wave of B2B ecommerce growth opportunities.


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