In 2004, Enquiro.com conducted a survey of men’s search behavior. women. They found that women spend more time searching and in specific places. The study also found that women tend to be more careful about reading search results, stay longer on websites, and have greater satisfaction with the overall shopping experience. Another study by iProspect.com found that women were more likely to click on paid advertising because they thought it was more relevant to their searches than men (WebProNews – July 14, 2004).
What does this mean? This means that if we understand the search and buying patterns of our target audience, we will be better able to create marketing strategies to drive traffic to our sites effectively. Don’t have a website yet?
E-commerce or e-commerce is used to describe online business. Selling products and services to customers online can be accomplished in many ways and with different levels of sophistication.
The first thing you need is a professional website with your own domain name. You need to design and promote the site. You will need access to expertise that can regularly design and maintain this website for you. A good website that gets visitors to come back is constantly evolving and, therefore, requires constant attention. There are thousands of resources at your disposal, many of which are free. You can surf the Internet for what you need, or you can simply visit http://www.WECAI.org to see the many resources we have listed. We have guest resources and if you are a member, we have even more resources to help you get started. In fact, you can search our domain registry and purchase your unique domain name at http://www.wecaidomains.com.
Developing an online business requires much the same major activities as starting any other business. You need a business plan, something to sell such a product or service; you need customers and you may even need financial support to get started. In addition, you have to market your products, outstanding customer service practices, and many other assets, just like traditional brick and mortar businesses. These can include inventory, fulfillment, shipment banking and more.
Your store will need a merchant account or the ability to process your customer’s credit card transactions online. This includes the need for a “secure server” (a security certificate such as Versign or Geotrust) to prevent thieves from gaining access to your clients’ credit information. Processing your merchant can be as simple as accepting PayPal or as complex as the custom shopping cart system you pay for.
Getting a Merchant Account – If you have a good relationship with your bank and do not need a security deposit, this may be the best option for setting up a merchant account. An alternative to getting a merchant account through your bank is to go through a broker, house to execute, or use a third party invoice.
For more information on establishing an e-commerce presence, check out an e-book titled: Show Her Money – A Handbook on the Economic Sale of Women for Online Transactions (www.showherthemoney.com). If you are or become a member of WECAI – http://www.wecai.org, this resource is your member.
Separated from PMS Principles – Powerful Marketing Strategies for Developing Your Business © 2005 – Heidi Richards