Digital marketing for WordPress websites

If your search term isn’t right for your business, too competitive, or just a keyword that doesn’t generate enough traffic, you might be wasting your time. If you are in a hospital and not doing market research, you can bang your head against a wall.

Digital marketing for WordPress

Online market research is very simple, accessible and honest. It is relentless and accessible at your fingertips.

What are keywords?

Generally speaking, keywords are words or phrases that people use to ask a question.

Free Market Research Tools

This step is often skipped because, let’s face it, this step is not sexy.

1. Google Keyword Tool

Google has free tools that you can use to research the market. This tool allows you to tap the database created by Google using AdWords. Google AdWords is a product used by Google to sell advertising space to people who want to advertise on a particular keyword.

Google.com/sktool

The three main metrics we look for to find a keyword worth targeting are:

  • volume (how many local monthly searches for this keyword)
  • competition (number of sites advertising against this keyword)
  • commercial value

2. Google Trends

It shows us the amount of people searching for keywords over time. This is important because you do not want to spend time doing SEO for a keyword that goes down and few people search for the keyword.

3. Google Insights

Gives us a more comprehensive overview of keyword behavior. It gives you more insight into a keyword such as where and lets you make a more informed decision.

Three important concepts for choosing the right keyword

1. Volume – The number of people searching by keyword

2 Competition – what our competition is doing in the market. What clues do they give Google. We need to look at the quality and competition in the keyword market. If there is a lot of strong competition for your keyword, you may want to go ahead and choose another keyword. If a lot of people are advertising for a keyword, then it may mean that it has commercial value around the keyword.

3. Samurai Market – eavesdropping on customers and analyzing your competition to decide if your keyword is worth it

WordPress and SEO

So we’ve put together a list of what we consider to be the best WordPress SEO marketing tools. WordPress is by far the best blogging and CMS tool for SEO and business professionals. One reason is because of the large number of free add-ons available. So, take the time to complete your market research and focus on the right keywords to increase your digital marketing traffic for WordPress.

Free WordPress SEO Tools

  • Social wardrobe (free version)
  • WP Social SEO Pro (Free Version)
  • Article S2 (free version)
  • WPRobot (free version)
  • Thirsty Branch (Free)



by Stephanie Rosendahl

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